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Shifting from CCM to CXM: What Does This Mean for Direct Marketing?

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Are you part of the transformation?

“Today’s rapidly changing technological landscape is also reshaping the market. Instant access to relevant information, personalized experiences on a preferred channel, and consistent communications in terms of style, branding, and tone-of-voice have become crucial elements of superior CX and all three of the primary dynamics behind CCM’s evolution share one thing in common: They are designed to enable business users to improve CX for the end consumer.”

Will Morgan wrote those words about the evolution of customer communications management (CCM) to customer experience management (CXM) in a 2020 What They Think series of articles.

We are increasingly CX led. Our customer outreach is increasingly CX focused.

How can the transactional printing industry embrace the CXM led revolution? And what is CCM’s role now?

The Meet Up is August 18, at 4pm.

✅ How has COVID changed Customer Experience and what is CCM’s value in the post-COVID world of CXM?

✅ What is the impact of direct marketing converging with CCM?

✅ Does leveraging direct marketing strategies within transactional business communications set the stage for privacy concerns?

We invite you to share your insights into how CCM and CXM and we share our own practical recommendations on providing the best possible customer experiences in transactional printing.

Subscribe to Xplor International updates.

TRANSPROMO Using Video: Deliver Marketing Messages and Increase Revenue with Personalized Video

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Why is video more important now than ever before? How can the transactional printing industry USE video?

Digital customer journeys have a key glaring gap; providing personalized education for each and every customer to help them progress with confidence in choosing their financial products. Using a combination of real-time interactivity, math and logic processing, and visual storytelling, customers can make better financial decisions at all points in the customer journey.

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue. You all know that.

But how many of your customers are including video to reach out to their audience? BlueRush based in Toronto and Montreal, is a leader in video marketing and customer communications, and leading the conversation at Xplor Canada’s July 2021 Virtual Meet Up on Thursday, July 22, at 4pm.

Join us, ask questions, and participate in the conversation – at this month’s Xplor Canada virtual meetup. We will discuss:

  • Leveraging video within customer communications
  • How to use highly personalized video
  • Best practices for using video to engage customers

And don’t forget to subscribe to Xplor for the latest in multi-channel client, member and customer communications.

The 2019 Xploration Tour to hit Toronto on July 17th

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Lutz, FL – May 20, 2019 – Xplor International, today announced the Xploration Tour will return to Toronto on July 17, 2019 after a very successful single-day event last year. The event will this time be held at the City of Toronto Archives. Registration is set to open June 1st.  

The Xploration Tour in Toronto is sponsored by Crawford Technologies. Two additional sponsorships for this event are still available.

The 2019 Xploration Tours will focus on the best practices and technologies that drive Customer Communications. Each of the four city programs will feature speakers who will share their experiences and expertise in creating effective and efficient communications.

The event will begin with an industry overview which will provide a baseline for the event, focusing on the current state of the industry. Additional sessions will focus on best practices and technologies, as speakers share their thoughts on why CCM is important, how companies can get started, and implementing a CCM strategy. The Xploration Tour will finally wrap up with a panel of the day’s speakers. After the Toronto event is complete, there will be a tour of the city archives building. The event includes lunch, courtesy of the event sponsors.

“CCM is no longer an option. Companies that are not looking at it are behind curve”, says Skip Henk, President/CEO of Xplor International, “Whether a company already has or is looking to implement and/or enhance their CCM strategy, this one-day event will provide insight and direction.”

Additional cities for the 2019 Xploration Tour include:

  • Dallas – September 5th, hosted by Broadridge Financial
  • Omaha – October 15th, hosted by FDR
  • Minneapolis – November (Date TBD), hosted by Taylor Communications

Each city will include 4-5 educational sessions, including an industry overview, as well a lunch. Some cities will offer facility tours. Programming may vary slightly between cities. Xplor members attend for free, and there is a nominal fee for non-members.

For more information about the Xploration Tour, visit www.xplor.org/tour.

For information on becoming an Xploration Tour sponsor for Toronto, or any of the other posted cities, please contact sales@xplor.org or +1-813-949-6170.

About Xplor International

Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation, production and delivery of multi-channel client, member and customer communications. 

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:

Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Leading Vendors Line Up to Sponsor Xploration® 17

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Lutz, FL – March 9, 2017 – Xplor International, the worldwide electronic document systems association, today announced the line-up of conference sponsors for Xploration® 17, being held March 28-30 at the Caribe Royale Orlando in Orlando, Florida.

“Our sponsors are critical to the success of our programming.” said Skip Henk, EDP, President and CEO of Xplor International. “I’d like to thank our long-time sponsors for their continued support and welcome a few new players as well!”

Xploration® 17 Conference Sponsors include:

Registration:

  • Conference Bag– Canon Solutions America
  • Lanyard/Badge Holder– OpenText
  • Writing Pad – Appvion

Food and Beverage

  • Tuesday Lunch – Elixir Technologies
  • Wednesday Lunch – Crawford Technologies
  • Beverage Breaks – GMC Software
  • Thursday Breakfast – Xplor Canada

Networking Events

  • Opening Reception – NEPS, Inc.
  • Wednesday Happy Hour Reception – Crawford Technologies and RenderX, Inc.

Conference Programming

  • Industry Analysts’ Workshop – GMC Software
  • Track – All Things Data – Compart North America
  • Track – Customer Experience – Elixir Technologies
  • Track – Business Management – OpenText
  • Keynote Speaker / Gary Vitti – Ricoh USA

There are a couple more sponsorships still available. Vendors interested in either a sponsorship or becoming an exhibitor should contact Xplor’s Director of Sales, Deborah Green at 770-444-3845 or via email at deborahgreen@xplor.org.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

Xplor Canada Adds Xplor Ryerson Intern

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Intern to Support Membership Programming and Activities
Submitted May 12, 2015 – Cross Posted from Xplor Canada

Xplor® Canada, an affiliate of Xplor® International, today announced the addition of intern Jim Phan to support membership programming and activities within the Canadian Region.

Jim PhanIn his a 3rd year studying in the Graphic Communications Management (GCM) program at Ryerson University, Jim takes an active role in his Course Union (GCMCU) serving as the President – and in the past as Vice President of Events. He also took part in planning events for the Ryerson International Experiential Learning Program as well as contributing to the Ryerson Communications and Design Society campaign team. With the coming 2016/2017 year, Jim hopes to be able to get students in GCM involved in more academic, professional, and social events.

“It is a very exciting to be able to work with so many members with such diverse backgrounds,” says Phan. “Currently I am working towards planning out the logistics of Xplor Canada’s annual Golf Day. I also look forward to showcasing Xplor in creative ways in order to support Xplor’s mission of opening more Xplor university student chapters.”

Mr. Phan is an active member of the Xplor Ryerson University chapter, in Toronto. Launched two years ago, Ryerson became the first university chapter of Xplor International.

“We are very happy to support the Ryerson GCM program, especially since they were the inaugural Xplor student chapter” says Paul Abdool, Xplor International Board Member focused on student chapter development. “When I interviewed students at the Ryerson University GCM Job Fair, there were many great candidates, but I knew Jim was our guy. I liked his energy and his ‘make something from nothing’ attitude.”

Xplor Canada Media:
+1-905-469-9062
info@xplorcanada.org