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Xplor International Announces Industry Analyst Workshop

The Half-Day Workshop is Held in Conjunction with Xploration 17

Lutz, FL — January 23, 2017: Xplor International today announced the Industry Analyst Workshop as a part of the full-conference curriculum at Xploration 17 which takes place March 28-30, 2017. The half day event will close the event on Thursday, March 30th and is sponsored by GMC Software.

Tweet this: Industry Analysts Workshop to be a part of the #Xplor17 conference program; FREE to full-conference attendees! http://bit.ly/2jKgprS

The Industry Analyst Workshop will be a three-part adventure. The first part is moderated by Keypoint Intelligence/InfoTrends and will begin with the newest trends and data from their research, including the newest software investment surveys.

Following the trends will be two workshops designed to be interactive and educational, so audience participation and questions are highly encouraged! The first Genius Panel covers guidance on Customer Experience best practices. A few panel questions will start the conversation but the attendees will be driving the session with questions, experiences, and best practices.

The second workshop introduces a new group of Geniuses. With this group, the attendees are engaged on the document journey, talking about how customer communication is created and delivered in print and online. The discussion will be on the best practices in maintaining both legacy and new environments, print and online.

“We are very excited to offer this as a part of our 2017 program and I’d like to thank GMC Software for sponsoring the workshop.” says Skip Henk, EDP, President/CEO of Xplor International. “This workshop will be a great wrap up for Xploration 17 with attendees heading home with some new ideas that they can take back to their companies.”


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

Xploration Tour to hit Atlanta on February 9th

Latest Trends and Best Practices in Customer Communication Management

Lutz, FL – January 18, 2017 – Xplor International, today announced the Xploration Tour will begin the 2017 year in Atlanta, Georgia on February 9, 2017.

The Xploration Tour is a joint-venture with Xplor USA that is designed to provide educational programming, information, and networking opportunities to members as well as industry professionals across North America.

The Atlanta Xploration Tour speakers will delve into the latest trends and best practices in Customer Communications, sharing trends in the industry as well as what they have learned dealing with their own CCM strategy.

This one-day event will each feature an industry analyst overview by Matt Swain of Keypoint Intelligence/InfoTrends, five educational sessions, and a speaker panel discussion. Registration includes a continental breakfast, all seven sessions, lunch, and facility tour of the city host, DATAMATX.

“CCM is no longer an option. Companies that are not looking at it are behind curve.” says Skip Henk, President/CEO of Xplor International. “Whether a company already has or is looking to implement and/or enhance their CCM strategy, these one-day sessions will provide insight and direction.”

The Atlanta Xploration Tour is co-sponsored by GMC Software and Racami. Additional cities and events will be announced when confirmed.

For more information about the Xploration Tour, visit www.xplor.org/tour.

For information on becoming an Xploration Tour sponsor please contact Deborah Green, Director of Sales, at +1-770-444-3845 or email deborahgreen@xplor.org

*Final city selection may vary.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

Xplor at Graph Expo Registration Now Open

Lutz, FL— June 15, 2016: Xplor International today announced that registration for their keynote breakfast panel during the Graph Expo event, September 25 – September 28, 2016 at Orlando Convention Center, is now open. Registration is available here: http://www.cvent.com/d/xfqvqg

The breakfast keynote session, moderated by Matt Swain of InfoTrends is titled “Customer Experience: A Critical Factor for Achieving Success” and will focus on the importance of the customer experience, as well as understanding customer expectations, with end user panelists sharing their insights in their efforts to create the perfect customer experience.

This sponsored breakfast session is presented at no charge, thanks to sponsors Canon Solutions America, Compart North America, and Xerox Corporation. Space will be limited to the first 200 people who register.

When:  September 27, 2016
Where: Orlando Convention Center
Time: 7:30 AM-10:00 AM
Registration Fee: Complimentary (Registration Required here: http://www.cvent.com/d/xfqvqg)

Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org. Additional sponsorship opportunities remain open for the event. For more information on becoming a sponsor, please contact Deborah Green, Director of Sales, at +1-770-444-3845 or deborahgreen@xplor.org.


About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify, and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

 

Xplor to Host Breakfast Panel at 2016 Graph Expo Event

Customer Experience: A Critical Factor for Achieving Success

Lutz, FL—May 25, 2016 – Xplor International, the worldwide electronic document systems association, today announced that it will once again host a breakfast panel during the Graph Expo event, September 25 – September 28, 2016 at Orlando Convention Center.

The breakfast keynote session, moderated by Matt Swain of InfoTrends is titled “Customer Experience: A Critical Factor for Achieving Success” and will focus on the importance of the customer experience, as well as understanding customer expectations, with end user panelists sharing their insights in their efforts to create the perfect customer experience.

The concept of providing a superior customer experience has emerged as a critical success factor for companies. It is about meeting, and ideally exceeding, the expectations of your customer. The fact is that price/cost leadership is no longer sustainable for customer retention, shifting the focus of companies to delivering superior customer experiences. Along with developing various integration and automation tools to organize customer information better, how can companies drive customer perception, satisfaction, and customer loyalty?  With advancements in technology and changes in human behavior, is offering a superior customer experience a moving target?

This sponsored breakfast session is presented at no charge, thanks to our sponsors Compart North America and Xerox Corporation. Space will be limited to the first 200 people who register. Additional sponsorship opportunities remain open for the event. For more information on becoming a sponsor, please contact Deborah Green, Director of Sales, at +1-770-444-3845 or deborahgreen@xplor.org.

When:  September 27, 2016
Where: Orlando Convention Center
Time: 7:30 AM-10:00 AM
Registration Fee:   Complimentary (Registration Required)

Registration will open June 1, 2016 and will be accessible from the Xplor website (www.xplor.org).   Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org.


About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify, and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

Xplor Announces “Xplor at Graph Expo” Event

Complimentary Registration is now open for the 90-Minute breakfast panel discussion on Omni-Channel Communications

Lutz, FL — June 17, 2015: Xplor International, the worldwide electronic document systems association, today announced that registration is now open for the Xplor at Graph Expo event being held September 15, 2015 at McCormick Place South in Room N426a during the Graph Expo event. Complimentary registration can be found at: www.xplor.org/xplor-at-graph-expo/

Tweet this: @Xplor_Int at #GraphExpo Registration Now Open! Complimentary #OmniChannel Breakfast Keynote with only 200 seats! http://bit.ly/1HQdxRX 

The Xplor at Graph Expo Breakfast Panel, in its third year, features a keynote breakfast panel of industry end users. At PRINT 13, Xplor moved from a traditional educational format of tracks and sessions to a single keynote breakfast panel. For two consecutive years, the event has hit registration capacity, resulting in a waiting list.

This year’s event, The Emergence of Omni-Channel Communications, features four panelists with moderator Matt Swain of InfoTrends and will address seamless customer interactions, independent of channel or device, which so many consumers want. A complimentary breakfast will be served to registrants before the panel gets underway, compliments of our event sponsors which include Crawford Technologies and Xerox.

“Third time is a charm they say. With how successful the first two breakfast panels were, I can’t wait to see what this one has in store”, said Chad Henk, Marketing Coordinator for Xplor International. “The event is going to fill up fast with this pairing of education and networking during a hearty breakfast; don’t wait too long to register.”

The complimentary keynote breakfast panel is limited to 200 attendees. Registration includes admission to the panel, breakfast, and a Graph Expo exhibit hall pass.

Event Details:

  • Date: September 15, 2015
  • Time: 8:30 AM to 10:00 AM
    • Breakfast served from 7:30 AM to 8:30 AM
  • Location: McCormick Place South – Room N426a
  • Cost: FREE (Registration Required)

For more information or to register for the Xplor at Graph Expo event, please visit: www.xplor.org/xplor-at-graph-expo/ or you can contact Xplor Headquarters at +1-813-949-6170.


About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Connect with Xplor on Facebook  or Twitter.

Xplor International Media Contact:
Chad Henk, EDA
Marketing Coordinator
Chad@xplor.org
+1-813-949-6171

Xplor Resurrects “Gold Webinar Series”

Lutz, FL – June 8, 2015 – Xplor International, the worldwide electronic document systems association, today announced the resurrection of the Xplor Gold Webinar Series. The 2015 series features four webinars presented by top industry analysts and consultants who will share the latest trends, new technologies, and best practices in the document communications industry.

Tweet this: Xplor resurrects ‘Gold Webinar Series’ beginning June 16th with @JohnBiehler on #3DPrinting bit.ly/1JzHIhM 

The 2015 Series was created as a result of requests from the Xplor community and include the topics of 3D printing, Managing Customer Experiences, and Inkjet Printing.

“People kept approaching me asking when Xplor would do a Gold Series again”, said Skip Henk, President and CEO of Xplor International. “I’m happy to finally announce the 2015 Gold Series. The four events, they will be jam-packed with information!”

Registration is open to everyone, with recorded links provided to actual attendees and Xplor members via the Member Portal. For additional information, or to register for any of the events, please visit the 2015 Gold Webinar Series on the Xplor Website.

Scheduled Speakers Include:


About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Connect with Xplor on Facebook  or Twitter.

Xplor International Media Contact:
Chad Henk, EDA
Marketing Coordinator
Chad@xplor.org
+1-813-949-6171

Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization.
He shared that he had researched the concept of multi-channel marketing and was keen on the idea of trying to communicate with people using different channels to increase the odds of his success. His logic followed conventional wisdom that if he puts his message out utilizing different channels that one of them would stick, prompt some type of response and increase donations.

As we talked more I began to wonder if multi-channel marketing was becoming the new spray and pray.

Spray and Pray

In the old days of direct mail the terms “spray and pray” meant you sent “x” number of people a direct mail piece and a percentage would respond. Acceptable response rates were 2-3% and as technology and demographic targeting became more prevalent exponential increases in percentages of responses were realized.

More relevant and targeted marketing, generating fewer mailed pieces, with a higher response and better ROI have replaced the spray and pray method.

Is Multi-Channel Marketing the New “Spray and Pray”?

I have children so I understand they will respond to a text faster than a phone call. Call your child, wait for it to go into voice mail (if they have one) and then text them to get an instant answer. Text messaging as a channel works. For others it is Twitter, LinkedIn, some Facebook (although kids are leaving it since their parents discovered it!) and there are still many who value their walk to the mailbox.

One would think then it would be all about the channel.

What Could Multi-Channel Marketing Be?

I attend a lot of conferences, participate in a lot of Webinars, and I have seen some great multi-channel campaigns that were works of art. They not only relied on the delivery channel but the message associated with each type of media. They capitalized on the attributes of each channel as well as the various senses they triggered. They were an “ongoing message” designed to engage, engrain a message and drive different calls to actions. Different messages using different channels.

Maybe it’s not just the channel, but a combination of the channel and messaging

Confusing? Yes? No? Not sure?

I guess everyone’s definition of multi-channel marketing is a bit different. Some simply take the same information and send it out using different channels and others make it an engaging experience.  If it works, who is to say it is wrong.

Back to Haiti! As we continued to talk he realized that the delivery channel was important but so was the product, story line, design and demographics of the recipients. (He is not a marketing guy just someone who want to raise money to help people.) Since we had a whole evening with no TV, little light and no internet, we decided to plot out a campaign that included video, pictures, social media presence, etc. etc. It will be interesting to check back with him.

It all boils down to the right message, to the right person at the right time using the right channel(s).

Come and Hear for Yourself …. Are We There Yet?

I invite you to attend the complimentary Xplor at Print13 breakfast session entitled “Are We There Yet? A 2013 Multi-Channel Communications Industry Perspective” moderated by Matt Swain of InfoTrends.

The panel will feature end users who have provide multi-channel communications to their customers. They have been there and will share their successes and failures.

For more information or to register please visit: http://xplor.org/upcoming-events/xplor-at-print-13

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Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes.

What is Multi-Channel Marketing?

According to our friends at Wikipedia – Multichannel marketing is marketing using many different marketing channels to reach a customer.[1] In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.

Does Multi-Channel Marketing Equate To Effective Marketing?

My favorite definition of relevant communications is “the right message, to the right person at the right time …. using the right media.  Is multi-channel communications the same thing as effective marketing? Sometimes, maybe but not always. 

When I was looking at what type of programming Xplor was going to do at Print13 I decided it was time to address the issue. I wanted to have a forum where several companies who had implemented multi-channel communications speak openly about their successes and failures. I wanted someone to ask the tough questions, who knows the industry.

Are We There Yet: A 2013 Multi-Channel Communications Industry Perspective 

InfoTrends_A_Questex_Company_LogoPrint 13 is the perfect backdrop for Xplor’s breakfast keynote session moderated by industry expert Matt Swain of InfoTrends. Matt’s panel of leading print service providers will talk about their challenges, the things they would do different and the things that worked.

It is a don’t miss 90 minutes at Print13.

The breakfast panel is taking place September 10th from 8:30 am to 10:00 am. The cost, complimentary thanks to our sponsors CompartCrawford Technologies and Solimar Systems.

Join us for breakfast, a great educational session and also receive a complimentary exhibit hall pass simply by registering to attend.

The session is going to be conveniently located at McCormick Place South in Room 101 a few short steps from the shuttle bus drop off area.

Register here ASAP as attendance is limited to 200. 

See you in Chicago …. Are We There Yet?

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