By Skip Henk, EDP, President/CEO of Xplor International
Every year around this time I have the opportunity to speak with people about attending our annual conference. Generally questions include fees, the hotel, content, schedule, networking opportunities, and so on.
I also have conversations with people who tell me that they are unable to attend because it is not in the budget. My personal favorite is “my company does not believe in conferences.” The same has held true when I talk about industry certification. “We have no budget, or our company does not see the value.”
One has to ask, why do companies not want to develop their people? I received something from a friend of mine at Print Media Center the other day that makes a great deal of sense…
CFO asks CEO: “What happens if we invest in developing our people and they leave?”
CEO to CFO: “What happens if we don’t and they stay?”
It is costly if you don’t!
Investing in employees is a good investment. It makes employees more productive, speeds up their growth, increases employee satisfaction and retention and is good for your customers.
One year we had an attendee say that he returned with several new ideas for his company that resulted in several millions of dollars in savings. His company invested less than $1500 for him to attend a conference. He also received a cash bonus. The company benefited, he benefited, and his customers benefited.
Investments go beyond attending conferences. One of our members and sponsors put out a challenge to their employees to get an industry certification or designation. The company, GMC Software, made the investment in time and covered all certification fees. As a result, 124 of GMC’s employees obtained either an EDA designation or EDP certification. That is 20% of their employees in one year!
Why did GMC do it? Because they want to developed their people and make them more valuable to the company and subsequently, their customers.
We want to invest in you!
I have attended dozens of conferences over the years and when I do, I have only one objective: leave with one idea or contact that not only paid for the conference, but made me money. Over the years, I have made a lot of money for the companies I have worked for.
Xplor conferences are filled with a wealth of knowledge, great ideas, and great contacts. As such, I would like you to attend the conference free as my guest. (Sorry but you will have to cover travel and hotel)
Xploration® 16 will take place April 5-7, 2016 at the Caribe Royale Orlando in Florida. – featuring 55+ educational sessions, 3 keynote speakers, 2 networking lunches, 2 evening networking events and 35 exhibitors.
To receive a complimentary conference pass (Value $1199) simply meet these three simple criteria:
1. An end user* (no vendors please)
2. Have not attended an Xplor annual conference for the last eight years
3. Stay at our host hotel, the Caribe Royale Orlando, a beautiful resort property for $159/night.
Any questions contact me at firstname.lastname@example.org. Hope to see you in Orlando.
Skip Henk, EDP
*End users are identified as users/buyers of technology. Includes, but not limited to, banking, insurance, healthcare, government, utilities, commercial printers, service bureaus, etc.