Applications – Print, Web, Mobile and Social
Tuesday April 14 • 1:30 PM – 2:20 PM
Making The Modern CCM Platform More Responsive to the Business (Salon C)
The customer communications management (CCM) landscape is changing. Business users that are on the front lines of managing the content and messaging within customer focused communications are demanding more control across channels. This control is needed to ensure that the needs and wants of the customer are met.
Many technologies being used today simply weren’t designed for the business and don’t give the business users what they need, which is leading to sub-optimal customer experiences. Attend this session as we explore some of the business user challenges in the CCM world, and what is needed to solve them.
1. Understand the current state of CCM technologies and the resulting business user challenges.
2. Experience what a next generation business-user driven CCM platform looks like.
Speaker: Nick Romano
Tuesday April 14 • 2:30 PM – 3:20 PM
Maximize the Value of e-Presentment & Payment Technology (Salon C)
In today’s rapidly changing world of bill presentment and payment technology, organizations must simplify the bill presentment and payment process for the consumer in order to realize the value promised by modernizing these technologies. Many organizations are now struggling to optimize e-bill presentment and payment adoption and have reached an adoption plateau because either the technology investments they made are already outdated, or the wrong technology was purchased in the first place. This is why organizations must reconsider the technology decision process and develop a better model to ensure the optimizing of these technology investments.
1. Develop a framework for making sound e-bill presentment and payment technology investments which help organizations realize the full value of the solution.
2. Find out how companies can avoid the “crystal ball” and “silo” effects and drive e-bill presentment and payment adoption rates beyond current levels.
Speaker: Jeff McKenzie