Applications – Print, Web, Mobile and Social
Wednesday April 15 • 9:00 AM – 9:50 AM
Creating Campaigns with Business Documents:
Targeted Messaging for Enterprises (Salon C)
Today’s business documents are moving beyond traditional uses of formatting and data to optimize resources and create new marketing opportunities. Campaigns using customer statements, invoices, renewal offers and contract notices can be highly effective using business-driven content selection, variants and multichannel delivery without human intervention. This session explores how real customers use a centrally managed Targeted Messaging application to enable business control over marketing messages, scheduling and reporting while maximizing design flexibility with fewer templates to reach across channels, regions and customer groups.
Session attendees from IT to business to marketing will gain insight and ideas when they:
1. Find out what kind of document changes and options are possible for electronic delivery to better communicate with customers and track results.
2. See how real-world enterprise customers are more easily designing, managing and reporting campaigns to reach specific customer groups or channels with relevant messages.
Speaker: Steven O’Neal
Wednesday April 15 • 10:00 AM – 10:50 AM
PANEL – Is Social Media Running Out of Gas? I Don’t Think So. (Oleander A)
Ever heard of the ALS challenge? Hint: bucket of ice water over the head.
Social media has provided marketers with some powerful new tools. They are global, potentially viral, and free. Couple social media with a mobile device carried by billions of people around the world almost 24 hours a day, and social media becomes even more of a force to be reckoned with. Where is it all going and how do you get a piece of it? Come and listen to social media experts and companies that have triumphed and failed in seeking that viral utopia of social media marketing.
Panelists: Jonathan Malone-McGrew, Joanne Gore, Jenna Kempie, Donald Scrima
Moderator: Deborah Corn
Wednesday April 15 • 1:30 PM – 2:20 PM
Omni-Channel Document Delivery Technology (Salon C)
Faced with the likelihood of 1 billion tablets in use by 2017 , enterprises that can deliver content seamlessly across multiple devices and channels and offer customer delivery preference management will have a significant strategic advantage. Attendees will gain a comprehensive understanding of digital publishing technology and how it delivers dynamic content across multiple devices and channels, thus increasing both customer reach and engagement.
1. Best practices model for enterprise documents.
2. Top 5 reasons to convert PDFs to digital documents.
3. Case Study: A publicly traded healthcare provider added the ability for enrollees to choose print or digital as the delivery method for time-sensitive enrollment documents. The addition of digital documents produced several benefits:
• Digital enrollees received documentation within 12 hours of request.
• Customer satisfaction ratings improved which enabled the healthcare provider to qualify for extended enrollment periods.
• Enrollment exposure increased by 300%.
Speaker: Paul DeHart
Wednesday April 15 • 2:30 PM – 3:20 PM
Enriching the Insurance Consumer Experience with Social,
Cloud, and Mobile (Salon C)
Today’s consumers are demanding more immediate, 24/7 access and are not afraid to make changes if a company is unable to meet their demands. In addition, business partners also need similar levels of connectivity and information access in their quest to distinguish the solutions and services they offer. Organizations must differentiate themselves across all channels, touch points, and interactions to acquire and retain loyal customers. In this session, we discuss how innovation in technologies such as mobile, social networks, documents on demand, big data, and cloud delivery can dramatically enhance customer experience.
1. The journey – maximize customer engagement in the digital age!
2. Drive greater business value through the cloud and mobile delivery.
Speaker: David Ewell