Postal rates will impact direct mail but direct mailers have the opportunity to mail less and make more. Direct mailers are faced with the challenge of rising postal costs, which I did not mean to trivialize in my last blog. I too owned a mail shop at one time and remember the relentless beatings by […]
Last week I had an interesting conversation with a friend of mine who owns a direct mailhouse. It wasn’t long before we were talking about the “future of direct mail business” – in fact based on his outlook I questioned why he did not sell now and get out. I sat for almost a half […]
This morning I board a flight back to sunny Florida after visiting the ON DEMAND event in Washington DC. Like any industry trade show, I had the opportunity to run into people I know, many of which are Xplor members. Many of the people I ran into were looking forward to being at the Xplor […]
In my last blog I indicated I would address the concept of visionary and visualist but I decided to write about a recent ING meeting I attended. Last Saturday I had the privilege of meeting and addressing the Imaging Network Group (INg), a band of entrepreneurial service bureaus (print for pay) that grew from Xplor. […]
Yesterday I responded to someone on LinkedIN who asked “What do you think the future of production print is?” I shared my thoughts, which depending on how you read it, could be a glass half full / half empty scenario. Let me clearly state “As an industry printing is alive and well and has a […]
Technology like anything else, it can be a blessing and a curse. Taking a look at technology advances in the last 20 or so years it has done a great deal to increase productivity. We can now receive and send email from anywhere in the world at any time. We can receive messages, as well as […]
Every day we are bombarded with information. Years ago it was mainly restricted to advertisements, billboards, direct mail and the annoying telemarketing calls that seem to come every evening at dinner time. With the evolution of technology the amount of information we receive daily has become exponential. Most of us have several email accounts, Facebook, SMS on our […]
Have you ever received a piece of direct mail or an offer in a bill or statement and ask “what were they thinking?” I do. My mortgage company who offers me a higher rate than I am currently paying. My phone company offering me a deal on the same phone I bought and paid more for the month before. […]
