One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”. I have watched dozens of presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our friends at Wikipedia – Multichannel marketing is marketing using many different marketing channels […]
This author has yet to write their bio.Meanwhile lets just say that we are proud skiphenk contributed a whooping 71 entries.
Entries by skiphenk
I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards. Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future of credit cards. My expectation was that they would […]
Despite the fact that they are in all 50 states and 35 countries I have never had a Papa John’s pizza. The only reason I can cite is that they came late to our relatively small community where I have bought from our local New York pizzeria, Pizza Supremo, for 10+ years. I will admit […]
Last week I finally broke down and bought a new office chair. I had been looking at this particular one for months but was unwilling to spend the $$$$ for it. Alas, I received an email promotion from Office Depot and MY chair was on sale for 50% off and it was free shipping. I […]
Many of my blogs talk about the future of print and the other opportunities that may be out there for the “masters of ink” to grow and expand their business. I came across something that is a bit on the fringe but it is print per se and has an unlimited number of applications. While […]
Is The Tablet Becoming a Small Boat Anchor? (That floats intermittently) Last week the motherboard went out on my PC which caused the usual chaos and scrambling to find a new PC, load programs, backup files, etc. It was painful, but it too has passed. While researching what my next PC would be I ran […]
Over the last several weeks I seem to have run into a barrage of good and bad customer service experiences. One, being a personal experience and a couple other examples involving an airline and a toy company. (This kind of sounds like the making of a good joke: Once upon a time there was a […]
In past blog postings I have spoken about change in the printing industry, technology and how people receive information. I continue to believe that there is room in the world for both print and digital communications and it should be YOU who determines how you want to receive, view and store information. Whatever is convenient […]
He who controls the data wins …. I started to look at content for the upcoming issue of E-Document News and I was not surprised that I ran across yet another article on the demise of the transactional document industry and the impact on print service providers. I must admit I am a ½ glass […]
Over the last several months I have personally questioned the effectiveness of social media as tweeting, posting and blogging can eat up your time. As such I wondered if my time was being well spent. At this year’s XDU On the Road I have consistently asked “How many people have a twitter, LinkedIn or Facebook […]
Xplor International, also known as Xplor® and The Electronic Document Systems Association®, was incorporated in 1981 as a not-for-profit association. Xplor’s global network of regions and chapters are directed, organized, and governed by its members and represents thousands of professionals around the world.