XPLOR21 Conference Update – We Are Moving Forward

The cancelation of PRINTING United Expo, which had been scheduled for October in Orlando, has caused some questions about the XPLOR21 event, scheduled for November 16-18 in St. Pete Beach, Florida. At this point, Xplor International is electing to move forward with XPLOR21 for a variety of reasons:

  • XPLOR21 and Printing United are two very different industry events.
    • XPLOR21 will have a limited number of attendees between 275-325 whereas Printing United would have thousands.
    • XPLOR21 booths are pretty much “all inclusive” with most vendors just bringing popups, brochures and a couple support staff. Conversely, at a large show like Printing United, vendors have to ship equipment well in advance in addition to sending large support staffs.
    • Unlike larger shows, XPLOR21 is “self-contained.” All activities, including sessions, exhibits and networking events are held at a single site, the TradeWinds Island Grand Resort, with most attendees staying at the property.
    • Smaller events such as the Inkjet Summit and ING did well.
  • Enthusiasm remains high.
    • Full agenda – Between Aug 12th and Aug 15th (once again during the peak of things) we received (28) speaker submissions. Our agenda is now populated.
    • Growing Exhibits – Vendors continue to sign up to exhibit. We have filled 17 of 24 booth with ongoing discussions with many others. We expect to sell out.
    • Attendees continue to sign up for the event – Historically we are tracking with past years at 10 weeks out.

The safety of our attendees is a priority and we will follow all CDC guidelines, provide masks and access to sanitizing stations in addition to all of the other safeguards taken by the TradeWinds.

With vaccination rates increasing and new cases in decline, we remain optimistic that the Delta variant is on the decline and hope to see you in St. Pete Beach.

We will be monitoring things over the next couple of weeks and will keep you updated should things change.

For an event preview, check out our short conference video or visit the XPLOR21 Conference site for more information.

Conference Agenda Populated for XPLOR21

Sessions and speakers posted

Lutz, FL – August 26, 2021 – Xplor International today announced that their full educational agenda for XPLOR21, being held November 16-18, 2021 in St. Pete Beach, Florida at the TradeWinds Island Grand Resort, is now live at https://cvent.me/BQ1Py1.

Tweet this:  The #XPLOR21 agenda is now populated! All sessions/panels are now posted with topics, descriptions and presenters – Check out the 2021 @Xplor_Int annual event that you won’t want to miss! www.xplor.org/XPLOR21

“Our 2021 Education Committee has researched the topics that are dominating our industry and they have selected the very best content from this year’s Call for Presentations. Their research coupled with Xplor surveys resulted in three tracks that will cover 21 areas of focus,” says Skip Henk, EDP, President and CEO of Xplor International.

Those tracks include Industry Trends, Technology, and Engagement. Sessions include Accessibility, Analytics, Design, PDF, Inkjet, Compliance, Omni-Channel, Customer Experience and much more. Presenters are a diverse group of end users, industry analysts, consultants, and vendor subject matter experts.

About XPLOR21: Starting at $899 USD for a full-conference Platinum Passport, the two-and-a-half day event is the perfect blend of educational sessions, panel discussions, general sessions, and networking events. Features include:

  • 40+ Educational Sessions & Panels
  • Keynote Speaker
  • 24 Industry Partners in the Vendor Forum
  • Evening Networking Events
  • Daily Lunches

Xplor is also providing 50 complimentary conference passes as part of their First Timers Program. For more details visit: https://www.cvent.com/d/tjq6sh

If you have any questions, please contact Xplor Headquarters at +1-813-949-6170 or via email at register@xplor.org. For more information regarding XPLOR21, please visit www.xplor.org/XPLOR21. Vendors interested in being a sponsor or exhibitor can contact sales@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision-makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk

Marketing Director
+1-813-949-6170
Chad@xplor.org

Shifting from CCM to CXM: What Does This Mean for Direct Marketing?

Are you part of the transformation?

“Today’s rapidly changing technological landscape is also reshaping the market. Instant access to relevant information, personalized experiences on a preferred channel, and consistent communications in terms of style, branding, and tone-of-voice have become crucial elements of superior CX and all three of the primary dynamics behind CCM’s evolution share one thing in common: They are designed to enable business users to improve CX for the end consumer.”

Will Morgan wrote those words about the evolution of customer communications management (CCM) to customer experience management (CXM) in a 2020 What They Think series of articles.

We are increasingly CX led. Our customer outreach is increasingly CX focused.

How can the transactional printing industry embrace the CXM led revolution? And what is CCM’s role now?

The Meet Up is August 18, at 4pm and you can register at this link.

✅ How has COVID changed Customer Experience and what is CCM’s value in the post-COVID world of CXM?

✅ What is the impact of direct marketing converging with CCM?

✅ Does leveraging direct marketing strategies within transactional business communications set the stage for privacy concerns?

We invite you to share your insights into how CCM and CXM and we share our own practical recommendations on providing the best possible customer experiences in transactional printing.

Sign up here!

Subscribe to Xplor International updates.

PODCAST: 30 Minutes with the Intergalactic Ambassador to The Printerverse!

Last week I had the privilege of being interviewed by Deborah Corn, internationally known as the Intergalactic Ambassador to The Printerverse. You can check her our at www.printmediacentr.com.

As always, I had a great time.

Check out the podcast to hear about what’s new at XPLOR21, being held in St. Pete Beach, November 16-18th as well as some insights into the status of Xplor as it navigates the pandemic.



Until next time! Take care.

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

TRANSPROMO Using Video: Deliver Marketing Messages and Increase Revenue with Personalized Video

Why is video more important now than ever before? How can the transactional printing industry USE video?

Digital customer journeys have a key glaring gap; providing personalized education for each and every customer to help them progress with confidence in choosing their financial products. Using a combination of real-time interactivity, math and logic processing, and visual storytelling, customers can make better financial decisions at all points in the customer journey.

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue. You all know that.

But how many of your customers are including video to reach out to their audience? BlueRush based in Toronto and Montreal, is a leader in video marketing and customer communications, and leading the conversation at Xplor Canada’s July 2021 Virtual Meet Up on Thursday, July 22, at 4pm. Register here: https://us02web.zoom.us/meeting/register/tZMudeGppjspE9QFSYS_Ntbh7oG4azVQOd2g

Join us, ask questions, and participate in the conversation – at this month’s Xplor Canada virtual meetup. We will discuss:

  • Leveraging video within customer communications
  • How to use highly personalized video
  • Best practices for using video to engage customers

Sign up here!

And don’t forget to subscribe to Xplor for the latest in multi-channel client, member and customer communications.

2021 Xplor Industry Award Nominations Now Open

Recognitions to include Application, Technology, as well as Lifetime Achievement Awards

Lutz, FL — July 8, 2021: Xplor International today issued their annual call for nominations to be presented at their 2021 Annual Conference, XPLOR21, November 16-18 at the TradeWinds Island Grand in St. Pete Beach. The deadline for nominations is September 15, 2021. For more information on the annual Xplor awards, or to nominate a company or individual, please visit https://cvent.me/Rby39v.

Application of the Year Award
The Application of the Year Award is presented to an individual, a company or an organization to recognize outstanding achievement in the imaginative application of current technology and/or unique implementation of existing document and communication systems. This award is open to members and non-members.

Technology of the Year Award
The Technology of the Year Award honors an individual, company or organization that has conceived and developed an original concept leading to a significant advancement in the industry. This can be a new program, product or technology that notably enhances the capabilities of document and communication systems. This award is open to members and non-members.

Lifetime Achievement Award
Established in 2007, this award is given to an individual whose efforts and contributions have significantly changed the course and development of the digital document and customer communications industry. This award is open to members and non-members.

Xplorer of the Year
For over 20 years, Xplor International has honored an individual who has made outstanding contributions to the association. The Xplorer of the Year honors significant service to the association, dedication to the Xplor mission, and notable achievement promoting the interest of the electronic document systems industry.  Only current members of Xplor International, who are not on the Association Board of Directors, are eligible.

If you have any questions on the award nominations, please contact Xplor Headquarters at +1-813-949-6170 or via email at register@xplor.org. For more information regarding XPLOR21, please visit www.xplor.org/XPLOR21. Vendors interested in being a sponsor or exhibitor can contact Xplor HQ, at +1-813-949-6170 or via email at sales@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision-makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Director
+1-813-949-6170
Chad@xplor.org