#XPLOR20 to Feature New ‘Ask the Expert’ Sessions

Lutz, FL – August 20, 2020 – Xplor International has announced that a new type of session called ‘Ask the Expert’ has been added to the XPLOR20 conference agenda.  XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th. Attendees can register here: www.cvent.com/d/wyq4q8.

Known as The Customer Communications Conference, the association’s first ever virtual event will span four days and brings together end-users, analysts, consultants, industry experts and vendors who will share the latest best practices and trends in the customer communications industry.

This year’s event will feature a new session type called ‘Ask the Expert.’  These 20-minute lightning sessions are designed to be an interactive Q&A driven by the attendees where they can ask any questions directly to vendors in the community.

Each of the XPLOR20 exhibiting companies will host a session and attendees will quickly learn how they help their clients and get expert advice on how to solve some of the challenges facing their organizations.

Attendees are encouraged to sit in on as many sessions as possible to make the most of the vast amount of experience available from these industry professionals.

“This new type of session is sure to be informative and interactive, giving attendees extra insight on solving problems that they see every day,” says Skip Henk, President and CEO of Xplor International. “Hearing about issues that other companies are experiencing can help you solve your own company’s challenges more quickly and efficiently.”

For more information regarding XPLOR20, or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at events@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Not Just a Buzzword: AI Will Play an Essential Role in Your Customer Communications

Part 1 of an interview with Steve Biancaniello, CEO of Messagepoint; read Part 2 here!


Artificial Intelligence has become a growing component of Customer Communications and the overall experience. Software vendors have started to integrate into their software offerings with some companies further along than others.

Messagepoint has taken a leadership role and has put AI front and center in their offerings, so I wanted to touch base with them and get their thoughts on the subject. What is AI, the value proposition, what should organizations be thinking about, and what recommendations our friends at Messagepoint have.

Steve Biancaniello, CEO of Messagepoint was kind enough to take the time and share his thoughts.

This is a two part interview. Part two is available here.


Skip: Steve, thank you for taking the time.

Steve: It’s my pleasure. Thank you for asking.

Skip: So let’s get right into it. Why is AI important to customer communications and customer experiences?

Steve: First, I think its important to define what AI is. AI is essentially a technology that can learn and perform cognitive functions/tasks independently. This enables the intelligent processing of raw data at scale to perform any number of tasks.

AI adds speed, power, and scale to the processing of complex problems that would be extremely difficult, tedious, and repetitive to accomplish manually or with normal software tools. It also automates repetitive, labor-intensive cranial tasks, recognizes patterns that are not obvious to humans, and can democratize expert knowledge.

This can quickly translate into tangible business benefits, such as lower costs, improved quality of communications, faster and more context-specific responses to customers, and even more intelligent offers to customers.

Skip: Where do you see organizations getting the greatest value from AI in the area of customer communications?

Steve: There are lots of points within the customer experience today where AI already plays a role. For example, online personal shopping assistants powered by IBM Watson, chatbots that handle customer service inquiries, or targeting of personalized offers via email.

But when it comes to customer communications, we feel the greatest value lies in managing and optimizing content. There are a number of thorny problems with content – the sheer volume that most enterprise-scale organizations have and the slight, subtle variations that lead to redundancies and

duplications, the need for the same content to be published across all the different channels through which we communicate with customers. With its ability to handle scale and process information quickly, AI seems perfectly matched to help address those challenges.

That’s why we built The Messagepoint Advanced Rationalization and Content Intelligence Engine, known as MARCIE. MARCIE automates and improves key processes relating to content management, optimization, and migration, all at scale. Think of it as an intelligent assistant for content authors when creating and managing content and communications.

Skip: What should organizations be thinking of when it comes to managing and optimizing content with AI?

Steve: Content operations at scale are very complex, especially when you’re dealing with customer communications. Much of the content leveraged for customer communications is still stuck in old systems that require programming, deep tribal knowledge, and manual processes to work with it in anyway. These systems represent key barriers that stop organizations from being agile and responsive.

First look for content management tasks that you can automate to simplify and scale operations. A good example of this is using AI to analyze content and tag it with the appropriate metadata. Humans are notoriously bad at doing these kinds of tasks at scale.

AI can also perform functions that require understanding the meaning of the content. This formerly required human intervention to make judgements but AI models are becoming increasingly effective here. Given this, it also makes sense to look for ways in which AI can help you improve the quality of your content. For example, you could support a content optimization effort by identifying content that conveys the wrong sentiment.

Some AI-based capabilities will also identify content that performs better, or which content is most relevant to a customer to truly deliver on the right message, at the right moment, to the right person

With MARCIE we have chosen to focus first on enforcing brand guidelines, reading comprehension, sentiment, and consolidating duplicate and similar content. As organizations expand the ways they think about managing and optimizing content, MARCIE will also expand their capabilities by supporting additional AI-assisted content management use cases.

Skip: What recommendations do you have for someone looking at a solution that promotes the use of AI?

Steve: Recognize what you still want humans to control and what you want the machine to control. Many AI solutions learn over time and that is a great thing, but it needs relevant data to learn from to understand nuances in your own communications. This is particularly true when the tasks are complex, such as writing new correspondence. If you automate too much of the content creation process for example, you might suddenly hit the wrong note and end up with a customer experience problem for the sake of efficiency. A solution has to strike the right balance between providing insights that enable more intelligent action and full automation. This can be achieved when AI-assisted authoring is seamless, intuitive, instantaneous, while not restraining the expertise of the content authors.

Skip: Thank you once again. I am sure our readers will benefit from your insight. Best of luck to Messagepoint and thank you and Messagepoint for your support of Xplor and the industry.

Steve: You are welcome and of course if anyone has any questions and/or would like more information they can feel free to contact us.


Look for part two of the interview with Steve Biancaniello, CEO of Messagepoint in the next issue of E-Document News.

About Messagepoint
Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring, and managing complex customer communications for non-technical (business) users. Our customers rely on our award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit www.messagepoint.com.

#XPLOR20 to Feature Antoine Dupont as Keynote Speaker

Lutz, FL – August 13, 2020 – Xplor International has announced that on Tuesday, September 29th at 10:05am, keynote speaker Antoine Dupont will kick-off Xplor’s first ever virtual conference event. His session is titled ‘The Huge Power of Small: How To Create An Amazing Customer Experience That Drives Results.’ XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th. Attendees can register here: www.cvent.com/d/wyq4q8.

Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national and international conferences. His experience includes 18 years in marketing and 15 years in the hospitality industry.

His first job out of college was working for Gordon Ramsey in London at Le Gavroche. His past clients include such notable companies as Office Depot, Unilever, The Sports Authority, and Habitat for Humanity. Recent bookings and appearances include CMC19, PRINT19, DigitalSummit19, AICPA19, MPISES19, Florida Restaurant Association, John L Scott Realty, CoachRealtors19 and Digitalium 2018 (Romania), among others.

During his presentation, Antoine will show us how disruption is all around us, that these are truly amazing times and things are moving faster than we ever thought possible. His presentation gives insights into building a business in these times, in amazing ways.  He will show how to unleash the power of tiny actions that make a significant and positive difference to your business instantly. The ideas cost nothing to implement, yet the impact they have is profound, and can be put into action immediately.

Antoine takes you on a deep dive into what he calls ‘Moments of CONNECTION,’ moments that radically redefine how you do business.

“Antoine has contributed to our events in the past. His sessions were filled with great content, always engaging and very well-received,” says Skip Henk, President and CEO of Xplor International. “This keynote is a unique opportunity to leverage the power of small to grow your business. This is a do-not-miss session.”

The keynote takes place Tuesday, September 29th at 10:05 am ET.  For more information regarding XPLOR20 or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at events@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Registration Now Open for #XPLOR20 Virtual Conference

Program will include general sessions, panels, educational sessions, exhibits and networking

Lutz, FL – August 6, 2020 – Xplor International has announced that registration is now open for their first ever virtual annual conference event. XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th.

Tweet this: @Xplor_Int announces the #XPLOR20 Virtual Conference Registration is now open! You can attend the 4-day event for as low as $49 USD! Register today! #CCM #CX #Data #Technology https://bit.ly/3fEaZd7

The virtual event will feature the same great line up of general sessions, panels, educational sessions, exhibits and networking as the St. Pete Beach event. Sessions will be delivered by end users, analysts, consultants, industry experts, and vendors who will share relevant topics, best practices and trends in the customer communications industry.

The conference program features four areas of focus, each with a unique blend of general and breakout sessions that address best practices and processes driving the CCM industry. The four focus areas include Compliance, Customer Experience, Data and Technology.

For more information regarding XPLOR20, or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at skip@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

#XPLOR20 is Going Virtual

Program will include general sessions, panels, educational sessions, exhibits and networking

Lutz, FL — July 30, 2020: Xplor International, the worldwide electronic document systems association, today announced that #XPLOR20, which had been scheduled for September 17-19, 2020 at the TradeWinds Island Grand in St. Pete Beach, Florida, will go virtual

Tweet this: #XPLOR20 goes virtual! The updated event will be broken up among 4 days beginning Sept 29th and proceeding into Oct on the 1st, 6th, and 8th. The event will still contain the same sessions, panels, exhibits and networking, just with a little social distancing! bit.ly/3hKj55y

The event will take place over four days, September 29, October 1, 6 and 8, and will include the same great line up of general sessions, panels, educational sessions, exhibits and networking as the St. Pete Beach event. Sessions will be delivered by end-users, analysts, consultants, industry experts, and vendors who will share relevant topics, best practices and trends in the customer communications industry.

“We spent a great deal of time researching various platforms and professional companies to host and facilitate the event,” says Skip Henk, President/CEO of Xplor International. “The platform we selected has great graphics, dashboard and the functionality are amazing. It will significantly differentiate #XPLOR20 from other virtual events.”

The conference site will go live by 7/31.

Questions should be directed to Xplor HQ via email at skip@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Gimbel & Associates Releases Printer’s Guide to Better Business

GIMBEL & ASSOCIATES
400 Garden City Plaza Suite 405
Garden City, NY 11530-3362
FOR IMMEDIATE RELEASE:

Garden City, NY June 1, 2020

Gimbel & Associates, the well-known printing industry management consulting firm, has published a compendium of articles designed to help their clients and other companies in the printing business develop strategies for protecting and growing their businesses. Roger P. Gimbel’s Guide to Better Business is full of helpful guidance, tips, and resources.

The downloadable eBook includes sections on Business Strategy, Marketing, Sales Acceleration, Production, and more. This 100-plus page comprehensive resource is available to print professionals at no charge.

“Companies in the printing business need new strategies, especially after COVID-19,” says company president and author Roger Gimbel, EDP, “This is the time for printing companies to assess their business models. The way they do business with customers is changing, and we decided it was the ideal time to create the guide.”

The Guide to Better Business is a collection of articles Gimbel & Associates has produced to help companies create successful businesses today and as business recovers from the pandemic shutdown. Printers will find the eBook contains valuable information they can put to use in their own organizations among titles such as “Data Security Challenges in Your Print Environment”, “Enhancing Your Communication Skills”, and “Making More Money with Mail”.

Print company managers tend to focus on delivering the projects of the day to their customers. They don’t spend enough time planning how to improve their businesses. When the economy picks up, print companies will be extra busy. Right now is a great time to browse through the guide and jot down strategic ideas relevant to your organization.

ABOUT GIMBEL & ASSOCIATES

Gimbel & Associates is an international management consulting firm working to ignite business growth through digital technologies. As an independent company, they offer clients customized consulting services to achieve their sales and marketing goals. With an extensive background in print services, print production, digital, marketing communications, database management, training, and direct marketing, Gimbel & Associates helps their clients accomplish their growth and efficiency goals.