“What happens if we don’t and they stay?”

By Skip Henk, EDP, President/CEO of Xplor International

Every year around this time I have the opportunity to speak with people about attending our annual conference. Generally questions include fees, the hotel, content, schedule, networking opportunities, and so on.

I also have conversations with people who tell me that they are unable to attend because it is not in the budget. My personal favorite is “my company does not believe in conferences.” The same has held true when I talk about industry certification. “We have no budget, or our company does not see the value.”

One has to ask, why do companies not want to develop their people? I received something from a friend of mine at Print Media Center the other day that makes a great deal of sense…

CFO asks CEO: “What happens if we invest in developing our people and they leave?”
CEO to CFO: “What happens if we don’t and they stay?”

It is costly if you don’t!

Investing in employees is a good investment. It makes employees more productive, speeds up their growth, increases employee satisfaction and retention and is good for your customers.

One year we had an attendee say that he returned with several new ideas for his company that resulted in several millions of dollars in savings. His company invested less than $1500 for him to attend a conference. He also received a cash bonus. The company benefited, he benefited, and his customers benefited.

Investments go beyond attending conferences. One of our members and sponsors put out a challenge to their employees to get an industry certification or designation. The company, GMC Software, made the investment in time and covered all certification fees. As a result, 124 of GMC’s employees obtained either an EDA designation or EDP certification. That is 20% of their employees in one year!

Why did GMC do it? Because they want to developed their people and make them more valuable to the company and subsequently, their customers.

We want to invest in you!

I have attended dozens of conferences over the years and when I do, I have only one objective: leave with one idea or contact that not only paid for the conference, but made me money. Over the years, I have made a lot of money for the companies I have worked for.

Xplor conferences are filled with a wealth of knowledge, great ideas, and great contacts. As such, I would like you to attend the conference free as my guest. (Sorry but you will have to cover travel and hotel)

Xploration® 16 will take place April 5-7, 2016 at the Caribe Royale Orlando in Florida. – featuring 55+ educational sessions, 3 keynote speakers, 2 networking lunches, 2 evening networking events and 35 exhibitors.

For more information, click here.

To receive a complimentary conference pass (Value $1199) simply meet these three simple criteria:

1. An end user* (no vendors please)
2. Have not attended an Xplor annual conference for the last eight years
3. Stay at our host hotel, the Caribe Royale Orlando, a beautiful resort property for $159/night.

To apply, click here.

Any questions contact me at skip@xplor.org. Hope to see you in Orlando.

 

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Skip Henk, EDP
President/CEO
Xplor International

 


*End users are identified as users/buyers of technology. Includes, but not limited to, banking, insurance, healthcare, government, utilities, commercial printers, service bureaus, etc.

The Anti-Customer Experience

By Skip Henk, EDP, President/CEO of Xplor International

A great deal of focus for Xploration 16 is on the Tracks & Topics 1Customer Experience as well as the technologies and processes that surround it. I must admit in helping put together our 2016 Education Matrix, I learned a great deal in trying define both the concept of Customer Experience and the complex world surrounding it.

However, after a recent experience with my health insurance company I may have been negligent in leaving out one category: The Anti-Customer Experience.

The Start of the Anti-Customer Experience
I recently received an email from my insurance provider who notified me via email that I should have received my enrollment package and I was enrolled for 2016. The problem was that I had not in fact received my enrollment package and had no idea what my premium would be or if there was a change in my coverage. So I decided to call their hotline.

Could it Get Worse? (Hint: Yes)
Once I got past the oh-so simple just let me talk to a person menu prompts and through the awful hold music, my conversation started when I spoke to Walter in Customer Service. He asked standard questions to verify my identity so I provided my policy number, name, social security, etc. Walter then informed me that since I had a current policy, I needed to speak with a different department. So he forwarded me to Lisa in Member Services. I provided the same information to Lisa, explained the same reason for calling, and then was told I needed to talk to the sales department since it was for a renewal. After Lisa forwarded me to Sierra in Sales, I (again) gave the same information, repeated the same process and guess what!? Do you see where this is going yet? Yep. I was forwarded once again, but this time to Ida (who told me I needed member services again!), then Dora and finally a manager Nigel. Dora was the most helpful as she stayed on the phone with me WHILE contacting her manager (Nigel) and promised not to forward me again. Only took five people for good service…

Total process to get a quote for 2016 and my pamphlet? 32 minutes.

Adding Insult to Injury – (and a bit of venting)
After I voiced my frustration to Nigel about the whole process, he apologized but then informed me that my 2016 premium was 36% higher (no further comment here).  He did offer me a policy that had fewer benefits and in his words was ”only $182.15 higher per month”. This was still about a 10% increase in my policy. Somehow I did not feel good paying more for less while spending 30 minutes and getting aggravated. I did not feel the love.

The results of the Anti-Customer Experience Campaign
As a result of my “pleasant” experience, I am now spending my time looking for alternative healthcare plans which to me only surpasses my disdain in buying a new car.

It really was not the 10% increase, which I am still not happy with, or the reduction in benefits, even though with a family is hard to swallow. How they treated me as a customer paying a lot of money for coverage is what drove me to look elsewhere. It is just about the principal.

The CommercialXplor16_300x150
Xploration 16 has a great deal of content on the importance of the Customer Experience. If you have never attended the annual Xplor event and are an end user, I invite you to apply for our “First Timer Recognition Program”. Here, you will have the chance of receiveing a FREE full conference pass to enjoy the event. Are you an Xplor Veteran? Than we have a package that will cover your conference pass AND hotel stay. Just get to Orlando and you’ll be taken care of.  Hope to see you there!

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

What is Behind GMC Software’s New Look? An Interview with Tamir Sigal, CMO of GMC Software

Xplor President/CEO Skip Henk Interviews Tamir Sigal, CMO of GMC Software

GMC Software has been a longtime supporter of Xplor International and a leading provider of Customer Communications Management (CCM) software for many years.

Headquartered in Switzerland and with offices throughout Europe, the Americas, Asia and Australia, GMC Software serves thousands of users worldwide in a wide range of industries including financial services, banking, insurance, health care and the service providers that serve those industries.  In 2012 GMC Software was purchased by Neopost.

Recently GMC launched a new logo. The familiar “GMC Software” is still part of the moniker but some interesting graphics have been introduced.

So as one who is always curious about the meaning behind logos, I, Skip Henk, decided to contact GMC Software’s Chief Marketing Officer, Tamir Sigal, to see what I could find out.


Skip: Tamir, thank you for taking the time to speak with me. For our readers who are not familiar with GMC Software could you give us your 15 second elevator pitch?

Tamir SigalTamir:  It’s good to talk to you, Skip. GMC Software helps companies communicate with their customers and employees. We empower organizations to create stronger engagements with timely and relevant communications. We are the only company that provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. As a leader in customer communications, GMC supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

Skip: I like the new logo. What drove the introduction of a new logo?

Tamir: GMC has served our market well since the company’s inception over 20 years ago. We have long-standing relationships with many of the leading companies and biggest brands in the world. And during that time there have been a lot of changes in the way people interact. Today, our customers rely on us to help them deliver digital engagements across multiple channels with one design. It was time to give GMC Software a new look and voice. Obviously a logo is a big part of a company’s brand.

Skip: Can you share the story behind its development? What do the graphics represent?

GMC Logo 062215Tamir: With the new logo, we wanted to reiterate our focus on delivering outstanding products, using the latest technologies and overachieving on customer needs. So first and foremost, the logo represents a focus on customers – GMC’s customers and our clients’ customers. The second theme of the logo is around technology. Today’s technology devices are responsive and utilize pinching to zoom in and out of visual elements. The frame represents the need for all solutions today to be responsive. Finally, today’s journey is not just about onboarding and delivering monthly communications. Every interaction
a leading brand has with their customers is important – and the symbol allows companies to focus on specific steps of the entire journey.

Skip: What do the graphics and colors represent?

Tamir: The idea was to use gradient colors to make a connection between the 20 years of experience and the future of GMC Software. We wanted to incorporate the previous logo’s colors and themes. The best way to do this is by using gradient shading.

Skip: You also changed your tagline from “The smartest way to engage customers” to “Your Customers. Engaged.” Why make this change?

Tamir: The tagline we used was specifically related to the GMC Inspire product line. The new tagline is more relevant at the corporate level. At GMC, we wanted to move the focus away from our product to what our customers want to achieve with their customers – better engagement.   

Skip: I thank you for taking the time to share with our readers more about GMC and your new branding. Any closing thoughts?

Tamir: For your readers, I invite them to visit our new website at www.gmc.net. There is a great deal of information and resources available that may be of interest to them.

Skip: Once again Mr. Sigal, thank you for your time and for your ongoing support of Xplor over the last 20 years. I look forward to seeing the GMC team at Xploration 16 in Orlando.


I highly encourage our readers to take a look at GMC’s new website because it does look great! I always enjoy the great blog postings GMC has and recently read a good one by Scott Draeger that you should take a look at. It’s titled: A glimpse into the future of Customer Communications Management (CCM).

Until next interview! Take care.

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Skip Henk, EDP
President/CEO
Xplor International

Could Big Data Bite Us in The Clouds?

Submitted by Skip Henk, EDP, President/CEO of Xplor International
June 23, 2015

Big data has been touted as a means of helping target individual consumers for specific products and services based on a culmination of data points. It can be income, homeownership, where you live, if you have children, and so many other things. There are hundreds of different criteria that can be used in attempt to provide the right message, to the right person, at the right time, using the right media.

It’s a beautiful thing …
On the surface, big data’s virtues seem to present a win-win for marketers as well as the recipients of the barrage of marketing communications we receive each day. After all, attaching targeted demographics reduces the amount of communications being sent, thus reducing costs and increasing response rates. We benefit by receiving fewer aggravating and irrelevant communications and we receive more offers that are more targeted and match an individual’s lifestyle.

Looking at big data in this way makes it a ‘beautiful thing’. A technology and methodology that actually reduces costs to the sender and cuts down on the junk we receive in our email, mailbox and now our cellphones. Sign me up!

BUT beauty may just be in the eyes of the beholder ….
Hypothetically, what if big data had another angle to it? What if it was used to target individuals and as a result certain people were asked to pay more for the same product and/or service than someone else because they ‘could afford to’ (or not)?

I read an article this morning that is implies exactly that.

The airline industry is looking at big data to set ticket prices. In the future it may be possible that four airline passengers, who booked the same flight on the same day at the same time, end up paying four different fares because they ‘are different’. Some would pay more and others less.

If maybe you live in Manhattan, where living costs are normally higher, the airline could assume you can afford to pay more.  Maybe you live in a particularly nice zip code. You are a frequent flyer, booking 20-30 trips a year, so you assuredly would be willing to pay more and not give much thought.

According to the article, the amount you may pay for a flight in the future may no longer be just based on when and where you’re flying or when you booked your ticket. Your airfare could be based on who you are, with each fare being theoretically different for everyone.

Should we be angry or surprised?  Car insurance rates for years have been based on the value of your car and where you live while coverage usually is driven by ‘how much you have to lose’. But airline tickets?! Seems wrong to me.

So where could this take us?  The possibilities are endless, even if they today sound absurd. It is inevitable that if the airline industry goes this way, others will follow.

As I get closer to retirement, maybe I will consider selling my home and buying an old car so I can get lower airfare. It is a strategy…

Just think of the possibilities … Until next time.


The complete article reference in this post can be found on Yahoo!
https://www.yahoo.com/travel/how-airlines-might-gouge-you-in-the-future-121613697017.html?soc_src=unv-sh&soc_trk=ma

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Skip Henk, EDP
President/CEO
Xplor International

A look at Xploration 15 from the Student Perspective

Xplor International University Chapter, Ryerson University
Interview by Skip Henk, EDP with Ryerson students Valerie Drozdowsky and Kyle Tavares


Almost two years ago Xplor International and Xplor Canada launched their first University Chapter at Ryerson University in Toronto.

Since that time Xplor Ryerson has prospered with student members holding onsite campus events, a job fair, attending Xploration 14 as well as the 2014 Xplor at Graph Expo event and most recently Xploration 15 in Orlando, Florida.

And as time has passed some of the “founding” members of the chapter are graduating and venturing into the workforce.

I recently asked Kyle Tavares and Valerie Drozdowsky, two of the founding members of the Xplor Ryerson Chapter what their thoughts were on Xploration 15.

Skip: What was the value to you and the other Ryerson students in being able to speak with vendors and other document professionals at Xploration 15?

Kyle: Although we are used to speaking and networking with vendors when we attend other trade shows, Xploration 15 was a unique experience for all of us. As a student we usually do not get the “time of day” from the sales people because they know we are students and will not be purchasing their products or services.

At Xploration15 it was the exact opposite – we were able to speak with people who wanted to converse with us. Many of the vendor participants were decision makers who were very interested in what we thought about the Xploration15 experience, and they took the time to educate us on the goods and services they provide.

Valerie: The value that I find in speaking with vendors and other document professionals as a student is getting a chance to learn more about the mission that the vendors are trying to create as a company and also gaining the confidence to even speak to them. It may seem funny but being a student, it’s hard to know where you stand against these professionals who have worked in the industry for years. After a bit of time, the main value I get is recognition. When they start to remember your name and who you are, you feel valuable.

Skip: Was there anything in particular that you learned that may help your career?

Kyle: The experience taught me a lot about networking. As a student I found the educational sessions were very well done. I was able to attend most of the sessions that interested me and pull very valuable information from all of them. The best ones for students I thought were the LinkedIn and networking sessions. I found those very applicable for students. Many of the panel discussions also contained great information. It was great to be able to ask insightful questions about the topics.

Valerie: I have learned that building relationships is a very big part of being successful in the business world. Watching how everyone interacts at these conferences I now understand how to act, dress and communicate professionally in a conference and a working environment. All of this has made me develop a passion to work in the industry that I am entering. I have also learned how to approach and communicate with others, whether they are much older or much more experienced than I am. Being the second conference that I have attended, I found it easier to join in conversations and discussions, whether personal conversations or group discussions.

Skip: Any opportunities you may have to explore employment opportunities?

Kyle: For me personally it was a great opportunity to speak with a variety of vendors. I spoke with several vendors including Mary from NEPS to inquire what their business was all about. Later that evening their President approached me and asked if I would like an opportunity to interview with NEPS. Just following Xploration15 I had an interview and I am now a NEPS employee.

Valerie: Last year I was able to make a connection for an internship opportunity with Symcor, in Mississauga for the summer of 2014. It was required to complete a 420 hour internship at a company related to our school work and the graphic arts industry.

This year was a bit different. I did get to meet a lot of new employers, mostly from the U.S. Since I am looking for employment in Canada I wasn’t able to find an employment opportunity directly from the conference but I did make additional connections. I had a third interview with TC Media a week ago and I am still waiting for a response. We’ll see what happens in the next few weeks. Fingers crossed.

Skip: Sounds like it was a great event for you both. Do you have any closing remarks?

Kyle: My involvement with Xplor International and the Xplor Ryerson Chapter has provided me opportunity to not only expand my knowledge and personal network, but also launch my career. I would recommend any student looking to be part of the Communications Industry to join Xplor, and if your school has an Xplor University chapter become part of it.

Valerie: It’s always valuable listening to the latest trends in workflows, listening to how companies are getting the younger generation more involved and how the companies are evolving their mission statements to cater more to and fit in with the millennials.
Skip: Valerie and Kyle, thank you for sharing your experiences about Xplor as well as Xploration 15. I look forward to seeing you both next year at Xploration 16.

Note: Any college or university that would like to discuss the possibility of having an Xplor University Chapter can contact Chad Henk at chad@xplor.org or call +1-813-949-6170.

Click here for a brochure on the Xplor University Chapter Program.

 

An Interview with Mike Jackson, CEO of eLynxx Solutions

By: Skip Henk, EDP, President/CEO of Xplor International

I was recently introduced to Mike Jackson, CEO of eLynxx Solutions and although I was not familiar with eLynxx, Mike certainly had some interesting insight on some of the relevant issues in our industry.

I decided to go back to Mike, ask a few more questions and share them with the E-Document News audience.


Skip: For our readers who are not familiar with eLynxx, give us your 15 second elevator pitch.

Mike: eLynxx Solutions provides cloud software that serves a very specialized need in the marketplace. Our software is purpose-built to help organizations plan, source and manage the acquisition of custom marketing materials such as direct mail, publications, POP signage and all things print. Our platform connects stakeholders and coordinates all steps from planning to payment. In short, it strengthens the marketing supply chain by bringing complete order and transparency to a process that’s usually managed through a maze of emails and spreadsheets.

Skip: Can you tell us about eLynxx itself and perhaps a short history?

Mike
: I’ll try to give you the short description of a long history since eLynxx has been around since 1975. Throughout our forty year history, we’ve helped buyers and producers of custom print work more effectively together to the benefit of both parties. We have extensive experience and expertise working initially with printers to help them compete for GPO projects and later expanding our focus to work with private sector print buying organizations.

A pivotal point in our history came when we invented and patented a method for sourcing custom print. This method solved the so called iron triangle, allowing print buyers to achieve required product quality, on time delivery and lowest price – all at once. Conventional wisdom had previously been that you could only achieve two out the three at any given time.

Today’s eLynxx is principally a software company offering the most robust cloud software available to help print buyers and their organizations achieve cost and operational efficiencies.

Skip: From a positioning stand point, where do you see your products and services in the industry?

Mike: When it comes to buying and managing custom print, organizations have to decide whether they want to have responsibility for it or if they’d rather have someone else do it for them. If they want a third-party to take everything over, there are plenty of capable firms but that’s not our business. When an organization wants to maintain full control of everything and manage it themselves, we can greatly assist them with a solution that’s rather unique in the market.

The concern over working with a BPO or broker that I most often hear in the market is that it requires relinquishing control. Decisions over critical elements like what vendors are used, how much is paid and so forth, are placed in someone else’s hands. Depending on the arrangement, there may be limited transparency or access to information. But on the surface, the business case may look attractive because their buying power likely brings economies to the table.

When organizations maintain control by employing people to directly source and manage projects, they have the benefit of being in charge of everything but typically lack tools made for the job. Too often it’s a highly manual process that relies extensively on spreadsheets, memory, and email. That’s where we come in. As a purpose-built tool built for print buyers, eLynxx software positions organizations to have the control they want and the economic benefit they need. It’s not one or the other.

Unlike third-party arrangements, eLynxx has no print capabilities or vendor relationships. Our clients use our software to empower their own people, streamline their own process and work more effectively with their own trusted vendors. When working directly with print vendors, the inherent profits of the broker model are eliminated. And when our patented sourcing method is applied, the cost of print is reduced to levels that are often favorable to what the third-parties achieve through volume discounts.
So in short, we’re positioning organizations to have the best of both worlds – full control and the most competitive cost. We sum it up as your people, your process, your vendors, better results.

Skip: Let’s talk a little about the technology. How can enhanced workflows change an organization?

Mike
: When it comes to custom print, every organization has some level of prescribed or required workflow in the lifecycle of a project. The stages typically begin with planning and then move to sourcing and production management before concluding with approvals and payment. When they’re planning they may be going to vendors for budget pricing. When they’re ready to buy, they may do so under a contract, through a competitive bid and award process or they may even hand it to their favorite vendor without competition. And once a job is in the hands of a vendor, someone has to monitor whether the project is being produced on time, at quality standards, and ultimately ensure that the vendor is paid the right price.

The steps that happen along the way usually involve a lot of people and there are often change orders after the project is in production. So there are a lot of moving parts. When you are in the spreadsheet and email world, you rely heavily on people’s gray matter to insure that details are cared for, that boxes are checked, and that things are done in accordance with policy. Technology can effectively deal with all this complexity and transform workflow. For example, our eLynxx software allows organizations to streamline complex workflows and dependencies in a way that creates full accountability, transparency, and record keeping without adding friction. This allows our clients to embrace the complexity and deal with the workflow in a way that assures compliance. When people are freed from chasing tactical details, they’re able to focus on strategic actions.

Skip: Two questions that are somewhat related. First, what impact is the cloud going to have on how we do business and second, how will the cloud affect communications management?

Mike: The cloud is having a bigger impact on business every day. One obvious attraction point is that organizations don’t have the traditional investment in infrastructure and support costs. One common concern is that their information is being stored somewhere outside of their own four walls, so to speak. But we see a growing number of organizations, even ones who not long ago were averse, coming to embrace cloud-based solutions.

From an operations standpoint, I think the fundamental opportunity with the cloud is that it provides a means to access information, execute actions, and collaborate from anywhere, at any time. With our software, for example, all you need are internet access and credentials to login. This means people are no longer tethered to their desks or phones. The ability to see and do things from anywhere at any time makes people more productive.

Skip: Do you believe that more companies will be looking toward the software-as-a-service model?

Mike
: Absolutely. I think that not only will more companies look toward it, but those companies who are already using it will look to do more things with it. I foresee a day, not too far out, where the majority of activities are happening through cloud software.

Skip
: Compliance is a major issue for organizations. What challenges do organizations face and how have you been able to help them?

Mike
: In print procurement, the biggest challenge I see with verifying compliance is that it’s usually done on a spot-check basis. If an organization wants to pressure test whether they’re meeting compliance objectives, they have to pick random samples of jobs. The next step involves grabbing data in many forms from a lot of disparate systems. This often includes auditing email trails and may even require doing interviews to document recollection of phone conversations. So when compliance is monitored through a manual, spot-check process it’s time consuming and by definition incomplete.

What we have done with eLynxx software is insure that all jobs are managed through the same system allowing all activities, communications, and approvals to be indelibly captured in one place. Whether metrics or actions are based on time, quality or cost, our clients always have an up to date single repository. This not only affords uniform compliance monitoring, but it also means you can proactively see when a job is about to go out of compliance. It’s a very powerful business tool.

Skip: What is the importance of balancing compliance with operation efficiency?

Mike
: Getting back to my example of a more manually driven environment, if you want 100% compliance, the only way you get to that is by sampling 100% of the jobs. That means you have to add more personnel in the form of analysts and auditors. All that adds excessive administrative cost to the point where you can’t afford to get to 100% compliance. Compare that with using a purpose-built platform that automatically monitors and measures compliance as work is being done, not as a separate effort after the fact. Not only can balance be achieved, the return almost always exceeds the investment.

Skip: If I am looking for software, should I build it, buy it or both? What are the pluses and minuses?

Mike: I meet many organizations that have progressed beyond using spreadsheets to procure and manage custom print projects, often by creating an in-house system. The thing they have in common is they believe that if they build something they will get exactly what they want but not have to pay for things they don’t want or don’t need.

Now, if you’ve ever been involved in one of these projects, and I have, what you find more often than not is that, they take longer than anticipated to build, they end up costing more than expected, and you never end up with everything you’d hoped for. There’s also a requirement for operational people to be heavily involved in the design and acceptance testing which detracts from their ability to do their core jobs. So organizations typically end up dealing with trade-offs anyway, so what they get in the end is something that is less than 100% of what they wanted.

Assuming you get all this right in the first place, more unforeseen issues loom on the horizon. If they haven’t made a commitment to continually support and upgrade the software to meet their changing business needs then it will start to fall out of phase with requirements on day two. I have met organizations that are working with 10 year old home-grown systems and tell me that because it was never updated they’ve had to create numerous manual workarounds. It’s a back to the future scenario.
I think the advantage of buying it is that you are typically dealing first of all with software that was purpose-built for solving the common problems of many organizations. This brings broader perspective. And because the software is the core business of the provider, they are always looking to innovate and keep pace with changing market demands. Access to these upgrades typically comes at little to no cost to individual clients because the burden is shared across the provider’s entire client set. In the case of eLynxx software, for example, upgrades are included in the subscription price so our clients are always using current software.

The benefit in this regard, with eLynxx in particular, is that our software is designed to be tailored to fit each client’s specific business. By that I mean clients don’t have to change the way they do business to fit our software. Instead, our software is configured to fit the way they do business. That’s one of the many things that make eLynxx software unique in the marketplace.

Skip: Mike, thanks for taking the time to speak with me and share some additional thoughts and insights. Anyone wanting to learn more about eLynxx can go to their website at www.elynxx.com or can reach Mike at michael.jackson@elynxx.com.

After 5 … People Do Amazing Things

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 19, 2015

After writing about technology I decided to deviate a little and talk about some of the amazing people in our industry that do amazing things, for others, after 5 (and on weekends).

A few weeks ago I was honored to speak at the Neopost USA sales kick off meeting in Dallas, Texas. I spent three days with hundreds of people from across the country, observing first hand who Neopost was, their culture, and the people that drive the success of the company.

Mike BogadAfter 5
At the end of the day a group of us met in the pub to relax a bit which is when I met Mike Bogad, Director of CCM Channel Development.  After talking about his role in Neopost, our conversation drifted from work to our families and onto the things we do outside of work. Mike spoke passionately about his support of The St. Baldrick’s Foundation, a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers, providing survivors long, healthy lives.

His involvement started when a high school friend invited him to a “shave event.”  His friend’s son played hockey with a boy named Dawson who died from childhood cancer. Mike is on one of the hundreds of teams across the US who help raise money for childhood cancer research. His team, Dawson Hairless Heroes, is based St. Louis, Missouri.

What differentiates being a member of the “Dawson Hairless Heroes” is that some of the more daring ones volunteer to have their head shaved by participating in “the shave event”. Mike is one of those daring individuals.

Amazing Things
Already in his fourth year, Mike’s goal for 2015 was to raise $7525. He finished at $8750, 121% of his goal and secured the #4 spot in fundraising out of 613 “shaves”!  Their event raised 500K. On Saturday, March 7th at 4:45 pm, he stood in solidarity with kids being treated for cancer and had his head shaved!

In Mike’s words, “When I started 4 years ago, I never imagined we could surpass $3000, now we’re over $8,000! My involvement is because of a friend who invited me to a shave, I knew I had a lot great friends that would help!  Since then, families we know and love have been impacted, thus pressing me forward to remain involved.”

This year’s event is over but the need still exists. To learn more about St. Baldricks visit www.StBaldricks.org or if you would like to visit Mike’s site go to http://www.stbaldricks.org/participants/mypage/739394/2015

To Mike Bogad and all the others in our industry that do great things after 5, thank you.

Next up …. Ken Leslie, (Former Xplor Chair) and founder of 1Matters.org ,whose mission is to house as many homeless veterans nationally as they can, as fast as they can


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Skip Henk, EDP
President/CEO
Xplor International

Do You Wanna BOK?

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 17, 2015

When you read the title, what was the first thought that came to your mind? I am hoping some of you were asking yourselves “What is he talking about? What is a BOK?” That was my dilemma.

Although I have been active and involved in the industry for many years, I did not know what a BOK was or why it was important to our members and the industry in general.

According to our friends at Wikipedia:

a body of knowledge (BOK) is the complete set of concepts, terms and activities that make up a professional domain, as defined by the relevant learned society or professional association.

EDBOKMaking It Relevant
I must admit I was a bit slow to come around to the whole idea of having a BOK for the association. The idea that a document could or would contain the “complete set of concepts, terms and activities” for our industry was difficult to conceive. Looking at the “complete document lifecycle” and all of the inherent components, the different technologies, methodologies and disciplines that put end to end defines our industry would be a monumental task.

Climbing The Mountain
At Xploration® 13, a group of Xplor EDP members got together and determined that it was time our industry had a Body of Knowledge for the Electronic Document Industry. The “Limited Edition” was presented at Xploration® 14 with the first edition being published and released last year at Graph Expo. In all, almost forty people contributed in one way or another to the creation and delivery of our industry BOK. The scope of the book is impressive and includes:

  • Document Development Lifecycle, requirements gathering, business analysis, technical analysis, stakeholder agreement, architecture, information design, project design, development, critical communications recovery(disaster recovery), test and QA, production launch, maintenance
  • Document Production Workflow, data, data objects, composition, print streams, transformations, print management, electronic presentation, web and mobile delivery, archiving, print technology, inserting technology, delivery process.

The end product has become the basis for our industries knowledge and the platform that now drives Xplor’s educational mission.

Who Cares? You Should.
Anyone in our industry, no matter what role you play, will benefit from reading it. If you are in a technical or operations role, this book pulls it all together, filling in the blanks and expanding your overall understanding of the electronic document industry. If you are in sales or marketing, it will give you an end to end view of the industry, the various components and the knowledge will certainly differentiate you from your peers.

Special thanks to all those responsible for bringing this ground breaking document to fruition.

The project team: Matt Riley edp, Project Chair, Neil Merchant m-edp, Project Manager, Pat McGrew m-edp, Editor, Scott Baker, Roberta McKee-Jackson edp, Chad Henk eda

The technology contributors: Paul Abdool edp, William Broddy m-edp , Franklin Campbell edp, Tim Ciceran, Brett Dashwood edp, Christine Durfee, Carol Fiore, Franklin Friedmann edp, Neal Gottsacker , Chris Halicki edp, Cheryl Kay, Kevin Lantaff edp, Robert Linsky, Wendy MacMillan m-edp, William McCalpin m-edp, Linda McDaniel edp, Roberta McKee-Jackson edp, Neil Merchant m-edp, Denise Miano edp, Tim Nelms, Stephen Poe edp, Rebecca Rodgers m-edp, Kevin Tondreau edp

So, Do You Wanna BOK?
For more information on the Electronic Document Body of Knowledge (EDBOK) visit the EDBOK information page under Career Development.


 

skip_Henk_Photo_2011
Skip Henk, EDP
President/CEO
Xplor International

Want To Earn More Money? Attend A Conference!

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 2, 2015

A couple weeks ago I read the 2015 InPlant Salary Survey and certainly was heartened to find that salaries are in fact on the rise. In fact, in the InPlant world, they have risen 9.9% over the last two years.IP_Clip

The survey was very well done and included a wide variety of statistics. InPlant did their typical great job. Of particular interest to me was that of the 231 usable responses, 44% of the managers who attended conferences (up from 27.5% in 2013) made 17.2% more than those that did not. That is a significant number.

The question is why?

Today, one can go to the internet and find almost anything they wish. The internet has become the go to source for information but as Albert Einstein once said “Information is not knowledge.”

To experience knowledge one must not only find facts and information but also acquire skills through experience or education.

So it simply makes sense that those who invest in expanding their knowledge by attending conferences, and learning from the experiences of others are more invaluable to their company.

Besides making more money, Why Attend A Conference?

  • Conference attendees benefit from people who have the same challenges and are willing to share them in order to help others learn from their experience. To learn what to do as well as what not to do.
  • Meeting people face to face and expanding ones professional network has many benefits that will impact your career. Your professional network can become a sounding board, a venue for new ideas, a place to find solutions or in some cases a future employee (or employer).
  • A good conference is a great place to keep up on all the latest technologies and trends.

Just one idea from a conference event can save or make a company a great deal of money. Here is what just one attendee stated after a conference.

“XPLOR one year gave me answers to take home a $500 Million dollar savings to my company! That being said, I was nominated employee of the year!” – Gene

All conferences are not created (or executed) equally

Attending a conference is an investment, one that can pay big dividends but all conferences are not created equal. When choosing a conference you should look for several things.

  • Does the agenda have topics of relevant interest?
  • Are there sessions that will take you beyond what you are doing today? Expand your knowledge of the industry.
  • Are the educational sessions a blend of users and vendors speaking?
  • Are there plenty of networking activities?
  • Does the agenda include best practices and industry trends?
  • Will you walk away with new ideas and motivation?

Yes, I am a bit biased. 

Being the president of Xplor, I may be a bit prejudiced but I believe Xploration® 15 is a unique event that encompasses all six points mentioned above “when choosing a conference”, because it was designed that way.

“The conference content is selected by our members, Xplor HQ just handles the logistics.”

Xploration 15 is April 14-16th at the Wyndham Orlando Resort International Drive in sunny Orlando Florida. Check out our digital brochure.

  • 60+ Educational Sessions
    • Featuring end users, industry analysts and subject matter experts
  • Daily Networking Events: The number one networking conference in the industry!
    • (2) evening events, (2) lunches and (1) breakfast
  • 35+ Industry Partners in the Vendor Forum
    • Meet with leading edge vendors
  • Motivational & Industry Keynotes
    • Devon Harris, three-time Olympian and 1988 Jamaican Bobsled team member which inspired the Disney movie “Cool Runnings”
    • John Biehler, Top 10 Influencer in 3D Printing
  • Acadami’s Electronic Document (BOK): Production Workflow Basics Track
    • A great program for anyone who wants to get a better “end to end” understanding of the document lifecycle.
  • Optional Pre-Conference Courses
    • Print Media Centr – Rescue Your Printshop ROI Workshop
    • Madison Advisors – CCM Intensive

For more information, or to register, please visit the conference website.

Hope to see you in Orlando April 14-16, 2015 ….. (If not, at some conference somewhere)


skip_Henk_Photo_2011

 

Skip Henk, EDP
Xplor President/CEO

2015 Annual Conference

Xploration® 15 is the perfect blend of internationally recognized education and networking events tailored to meet the business and personal needs of document and customer communication professionals. Join us in a casual Florida setting and be prepared to share your experiences, learn from others, and have a bit of fun!

Join us for:

– 60+ Educational Sessions
– Daily Networking Events
– 35+ Industry Partners in the Vendor Forum
– Motivational & Industry Keynotes
– acadami’s EDBOK 101 Track
– Optional Pre-Conference Courses

Don’t take our word for it . . . listen to our attendees!

“Xplor provides the roadway for me to create business alliances. For me, I am the only one in my company who does what I do. Being around ‘Birds of a Feather’, helps me make the right choices for my company. Xplor, one year, gave me answers to take home a $500 million dollar savings to my company! That being said, I was nominated employee of the year, that year!” – Gene

General Session

“This was the first time I attended an Xplor conference and was extremely pleased with the event. The variety of educational sessions gave me the ability to see different viewpoints and ideas on how we could reorganize some of our processes. I enjoyed the panel discussions and the passion and knowledge the members expressed in their views.” – Diana

“It was as if two of the presentations were written just for my company’s situation. My company sent four people new to Xplor and all came away with ideas they can apply within their lines of business. They realized their challenges are not unique, that other companies and the vendors have ideas and solutions to overcome those challenges. The networking sessions and unscheduled networking opportunities are invaluable. The connections and friendships made, and ideas shared will help me be more successful leading change in my company.” – Ken