Adopting Mobile Technology to Drive Customer Communication

Title:   Adopting Mobile Technology to Drive Customer Communication
Track
:  The Customer Experience
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 6
Presenter: Andrew Hellard

The future of business is digital and the adoption of mobile technology is driving customer communication. The challenge for organizations is the ability to create and deliver a consistent, compliant experience across content, communication channels and devices.

Attendee Takeaways:

  1. Gain insight on end-to-end digital processes that meet customer expectations for convenience and mobility.
  2. Understand how businesses can keep communications compliant and consistent across any channel.
  3. Learn how to mobilize business processes without increasing design costs or creating compliance nightmares.
Xploration 2016

Electronic Document (BOK): Postal Practices and Standards

Title:  Electronic Document (BOK): Postal Practices and Standards 
Track
:  Fundamentals
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 5
Presenter: Bill Broddy, M-EDP

If there was a prime directive in transaction document production, it would be “prove that we met the Mail Box Rule.” Every transaction document that we deliver to the post office has special status. Courts presume that if it was mailed, it was delivered. The onus of proof falls on the recipient to prove otherwise.

But the onus is on us to prepare this mail in a way that is acceptable for swift delivery. That means understanding local postal regulation and practices. In addition, many post offices provide incentives for mail that minimizes internal costs, such as mechanical sorting and cross-country shipping.

This session will review the necessary steps in the workflow to prove Mail Box Rule compliance, and to take advantage of local postal incentives.

Attendee Takeaways:  Obtain a better understanding of how the post office works, how to best work with them, and how to take advantage of emerging postal standards.

Xploration 2016

Mailing in a Secure World

Title:  Mailing in a Secure World
Track
:  For Executive Eyes Only
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 4
Presenter: Glen Swyers

Is my data safe? Am I really liable for a data breach? If you’ve asked yourself these questions, this workshop is for you. Data security is quickly becoming one of the most important elements of a successful mailing operation. This industry partner offers mailing services in one of the larger financial centers in the world. This workshop will offer real stories from the front lines.

Attendee Takeaways:

  1. Data Security is no longer an optional item.
  2. It takes more than IT to execute.
  3. The important thing is to start.

Driving Revenue by Transforming the Retail Customer Experience

Title:  Driving Revenue by Transforming the Retail Customer Experience
Track
:  The Customer Experience
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 3
Presenter: Shelley Sweeney

Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior they were able to achieve a 500% improvement in response rate over the traditional catalog.

Attendee Takeaways:

  1. Learn three tips for capitalizing on the use of relevancy in catalog marketing.
  2. Hear real world case studies on impact to bottom line, leverage best practices.

Build, Buy or Augment Your CCM Monitoring System?

Title:  Build, Buy or Augment Your CCM Monitoring System? 
Track
:  Systems Controls
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 2
Presenter: Paul Abdool, EDP and Dana Julian

Service bureaus, marketing service providers and in-plant operations have put controls in place to run their businesses, but now most want to take it to the next level because of increasing regulations and audits. This presentation will discuss the question, “What do you do now?”

Attendee Takeaways:

  1. Learn about the CCM monitoring challenges that document factories are experiencing…even if one has already been built.
  2. Understand the concept of fast data and its importance.
  3. Learn how you can calculate returns on your monitoring system investments.

Outsourcing Print: Inevitable or Avoidable?

Title:  Outsourcing Print: Inevitable or Avoidable? 
Track
:  Evolving Trends
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 1
Presenter: Gina Ferrara

Changes are happening with the in-plant transactional print and mail market due to a number of competitive constraints: advancing technology, excess capacity, and significant pressure to reduce costs. Innovative companies have engaged various strategies to address these issues with varying degrees of success. Is finding the right decision for your organization difficult? Come learn what has and hasn’t worked for our clients and the reasons why as we cover trends in in-plant technology, the six converging factors that create “the perfect storm” which drive in-plants to radically improve, or prepare to outsource their print.

Attendee Takeaways:

  1. Factors to consider in making the decision to outsource print, or keep in house.
  2. Which factors (beyond cost) that drive decision making and how to avoid mistakes in addressing technology selection, in-sourcing of third party work.
  3. How to best prepare your organization for the future of transactional print and maximize your value and contribution to your organization.
  4. A success strategy to prepare for and defend against the outsourcing conversation.
Xploration 2016

PANEL – I Have Content. Now What?

Title:  PANEL – I Have Content. Now What?
Track
:  Distribution
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 7
Moderator: Mike Porter
Panelists: Steve Falk,  Sheri Jammallo,  Markus Kleiber,  Kurt Konow

As new technology emerges and more channels become available the distribution of information and content becomes more complex. We know we live in a multi-channel world, but what advantages do the different distribution channels have over one another? Will omni-channel communications necessitate support across all channels? How do multi-channel and omni-channel differ? Is it time to think differently? Our panel will discuss the various distribution channels, what technologies and processes are relevant and which ones may have run their course.

Fueling Your Inner Xplorer: 8 Traits of Being a Student for Life

Title:  Fueling Your Inner Xplorer: 8 Traits of Being a Student for Life 
Track
:  Career Development
Date/Time:  Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 6
Presenter: Peter Muir

People who are wired to learn for life will not only connect more with the world around them but also be a desired addition to many organizations. Peter Muir describes himself as a “Student for Life” and in this career development session he will share with you the 8 Traits that have powered a lifelong journey of education, opportunity and experience.

Attendee Takeaways:

This session will include a system to help you plan and fuel your own personal learning path going forward.

Xploration 2016

Electronic Document (BOK): Inserting Technologies

Title:  Electronic Document (BOK): Inserting Technologies
Track
:  Fundamentals
Date/Time:  Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 5
Presenter: Bill Broddy, M-EDP

The most error-prone part of transaction document production is the insertion of the individual documents into envelopes or other packaging. Virtually all production errors (lost documents) take place either on the automated insertion system, or in manual (special handling) insertion processes. It is also where most privacy breeches take place.

This session will explain each of the function of each of the 8 – 10 devices integration into a high speed inserting ‘system.’ It also highlights the mechanical weaknesses of each. It will show why device-to-device piece tracking can immediately identify ‘mangled’ documents, and get replacement copies reproduced.

Attendee Takeaways:   Understand the complexity of the inserting process, and how to use tracking technology to avoid losing documents or causing privacy incidents.

Xploration 2016

RFPs: The Good, The Bad, The Ugly

Title:  RFPs: The Good, The Bad, The Ugly
Track
:  For Executive Eyes Only
Date/Time:  Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 4
Presenter: Jerry Lazarus

The RFP process has become a challenging process for both the business units as well as the vendors. The preparation of the submission has gotten out of control and the benefit to the actual business owner has been diminished. The process has taken the qualitative values of providing customized solutions to a scoring mechanism that has depleted the value of the purpose of the RFP and is solely focused on cost drivers.

Attendee Takeaways:

  1. Has procurement gone too far and solely focused on cost savings at the expense of the business?
  2. Learn what to look for in vendor selection related to customer communications.