Title: Driving Revenue by Transforming the Retail Customer Experience
Track: The Customer Experience
Date/Time: Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 3
Presenter: Shelley Sweeney
Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior they were able to achieve a 500% improvement in response rate over the traditional catalog.
- Learn three tips for capitalizing on the use of relevancy in catalog marketing.
- Hear real world case studies on impact to bottom line, leverage best practices.