Driving Revenue by Transforming the Retail Customer Experience

Title:  Driving Revenue by Transforming the Retail Customer Experience
Track
:  The Customer Experience
Date/Time:  Wednesday April 6th – 3:00pm to 3:50pm
Room: Bonaire 3
Presenter: Shelley Sweeney

Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior they were able to achieve a 500% improvement in response rate over the traditional catalog.

Attendee Takeaways:

  1. Learn three tips for capitalizing on the use of relevancy in catalog marketing.
  2. Hear real world case studies on impact to bottom line, leverage best practices.
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