Highlights from Annual State of the Transactional Communications Market Research

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Title:   Highlights from Annual State of the Transactional Communications Market Research
Track:  Evolving Trends
Date/Time:  Wednesday April 6th – 8:30am to 9:20am
Room: Bonaire 1
Presenter: Matt Swain, InfoTrends

Businesses view “improving customer experience” as their top transactional communications delivery priority for this year. For some, this goes hand-in-hand with driving increased paperless adoption rates. For others, it means optimizing each channel through which they communicate with their customers. Feeding off of its ongoing tracking of the transactional communications market, InfoTrends will share insights into the state of the market and expectations for the future. Attend this session to learn about the latest transactional communications delivery market trends!

Attendee Takeaways:

  1. Customers are accessing communications through more channels today than ever before, and expect their providers to enable and optimize each one.
  2. Review your transactional communications delivery strategy and adjust to support customer needs.