Title: Omni Channel: It’s More than Just Electronic Versus Print
Track: The Customer Experience
Date/Time: Tuesday April 5th – 2:00pm to 2:50pm
Room: Bonaire 1
Presenter: Scott Baker, Crawford Technologies
There is one source for the truth when creating Omni-Channel distribution, and that is the print stream. This session will review the components, content and methods to consider when embarking on an Omni-Channel Distribution model. Many organizations find themselves re-creating the wheel by trying to do it all with multiple iterations of the composition tool. In addition, the multiple channels employed must address the growing requirements for alternative accessibility requirements.
- Many people consider Omni-Channel to be a component of electronic or digital communications (Social Media, eMail, Web), in conjunction with print, but in fact Omni Channel encompasses much more. Archiving and accessibility, as well as traditional channels, will be discussed as an integral part of your Omni-Channel plan.
- Relying on the print stream as the primary source of your communication will provide you an easier and more accurate method to accomplish your goals.