Title: PANEL – Are Great Marketing and Innovation Enough?
Track: The Customer Experience
Date/Time: Wednesday April 6th – 8:30am to 9:20am
Room: Bonaire 7
Moderator: Pat McGrew, M-EDP
Panelists: Scott Baker, Deborah Corn, Kevin McPherson
Peter Drucker once said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” The question for our panelists: “As companies look at enhancing the customer experience in today’s multi- and omni-channel world, are great marketing and innovation enough?”