Workshop hashtag: #rescueROI

Separate purchase: $100 – includes lunch.
Open to conference attendees and general public. 

Use code PMCXPLOR and receive a FREE 1-DAY PASS to Xploration 15 – a $1,700 value!
Available to 10 attendees… email to secure your spot!

Time is money — and yours will be well spent during this hands-on, interactive workshop focused on marketing strategies to help drive awareness, improve the customer experience and rescue your Printshop’s ROI.

This workshop is ideal for print organizations of all sizes looking to embrace best practices in online marketing, improve website traffic, quickly develop and execute campaigns, and implement a social media strategy. Whether you are in an in-plant or commercial shop – in sales, marketing, or management – you will leave armed with the tools and information that you need to begin generating new leads and develop an effective plan sure to rescue your ROI!

Presented By: Deborah Corn, Joanne Gore and Trish Witkowski (see bio’s below).

The workshop is divided into 5 modules:

Messaging: Is your copy talking to, and attracting, the right customers for your business? Learn how to hone your message and make your business relevant to those relevant to you.

Direct Marketing: Feeling stale with your direct mail? You’ll get fresh ideas, solid strategies and engagement techniques that will save you valuable time and increase your potential for marketing success.

Content Marketing: Wondering how to quickly and easily develop relevant content that will engage your prospects and keep them coming back for more? Use your content to feed the social media engine and learn how to deliver the right content, to the right audience, at the right time in the buying process.

Web Do’s and Don’ts: You only have one chance to make a first impression, and more often than not it happens without you. Learn how to make your website all about the user experience, and some quick ways to attract new visitors.

Social Media: The debate is over; Social Media is not a fad, and it’s not going away. Learn how to engage with the print community, and more importantly your customers, increase your brand awareness, and market your business correctly through social channels.

Xploration15 Conference Info/Rescue ROI Registration

This workshop is sponsored in part by our good friends at Avanti!

About Deborah Corn
Deborah Corn is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr, a Print Buyerologist™, Integrated Marketer, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of the weekly industry #PrintChat on Twitter. She has more than 25 years experience working in advertising and marketing, and currently works behind the scenes with printers, suppliers and industry organizations helping with their cross media and social media marketing endeavors.

About Joanne Gore
Joanne Gore is the Director of Marketing for Avanti and has over twenty years of marketing and communications experience, including corporate and small office environments. Joanne develops lead generation and conversion programs, re-brands product lines, implements social media strategies, manages PR and media relations campaigns, overhauls websites, develops highly targeted marketing campaigns, and delivers results. She is an industry presenter, and a regular contributor to Graphic Arts Magazine and News from the Printerverse. She currently sits on the board of Xplor Canada, and is a returning mentor for the Ontario Summer Company, a Government initiative for youth entrepreneurship and employment.

About Trish Witkowski
Trish Witkowski is Chief Folding Fanatic at and President of Rock the Mailbox. An educator, author, speaker and award-winning designer, Trish specializes in creative solutions for direct mail and marketing and is the curator of the world’s most exciting collection of folded print and direct mail samples. She hosts a popular e-video seres “60-second Super-cool FOLD of the WEEK.” Trish holds a MS in Printing and a BFA in Graphic Design from RIT. Current publications include: Direct Mail: Simplified and Paper Folding Templates for Print Design.


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