Title: Shaping the New Customer Engagement Opportunity
Track: Evolving Trends
Date/Time: Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 1
Presenter: Kaspar Roos
Enterprises’ top marketing priorities have shifted from lead generation to better customer engagement. Kaspar Roos, Founder & CEO of Aspire CCS, will outline in this session his thoughts on what customer centricity means, and how leading enterprises are using customer communications technology to get higher engagement and build more profitable customer relationships.
Marketers are looking at bringing digital marketing concepts into functional communication areas such as billing, on-boarding and customer service. Learn about new opportunities this provides for service bureaus, technology vendors, and business end-users.