Xplor International and International Sign Association …. Why?

By: Skip Henk, EDP – CEO of Xplor International

On April 20, 2017 Xplor International will be sponsoring an educational session, targeted to wide format printers at SIGN EXPO 2017. The session being held April 20th from 2:30-3:30 pm is part of a great educational program put together by ISA.

Since the announcement, I have had several members ask me why ISA? What does  Xplor and ISA have in common?

I have spoken many times about my theory that lines continue to blur between technologies.

  • That data differentiates applications
  • Data is simply dots on a media
  • One day there will be an “output center”, a kind of an expanded “in-plant” that will handle all output whether print or digital on all media

So back to ISA: The event which attracts approximately 20,000 attendees and features 600 exhibitors. It is a BIG event. Peeling back the onion:

  1. The event attracts a lot of printers, certainly a great target audience for Xplor education.
  2. There are many wide format vendors, from our space, that exhibit at ISA
  3. There are attendees looking for inkjet.
  4. There is an opportunity for Xplor to provide inkjet educational programming.
  5. Wide format and effective use of data, can be a great opportunity for ISA attendees.
  6. No organization knows data as well as the Xplor Community.

So, what does data and wide format printing have in common? Data allows versioning, segmentation, barcoding, QR codes, augmented print and more.

The session Xplor is sponsoring will be presented by Pat McGrew, M-EDP, CMP and is titled, “Wide Format: Using Data to Increase Profit and Create Opportunity.” Pat will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers.

Session Description: Wide Format printers can grow their market by using data-driven design techniques used by transaction printers and direct mailers. Xplor International, the go-to resource for education for transaction printers and direct mailers will share with you how to apply use of data to the sign, graphics and visual communications industry. Take a few notes, walk away with new ideas and see how some of your competitors are making money using these tried and true methods. The session being held April 20th, from 2:30 – 3:30 pm in room Islander C.

I see a great deal of opportunity working with ISA in the future and look forward to the possibilities.

Receive a free tradeshow entry as well as free entry to the 6 print sessions (ISA-09, ISA-15, ISA-18, ISA-20, ISA-28, ISA-33) plus 25% off additional education.  Check out our promotional flyer for more details:

It is going to be a GREAT conference and GREAT session. Hope to see you in Vegas!



Skip Henk, EDP
Xplor International

“Xplor at Graph Expo” Event Sponsored by Industry Leaders

Lutz, FL — July 26, 2016: Xplor International today announced that Canon Solutions America, Compart North America, Pitney Bowes and Xerox Corporation will be sponsoring this year’s Xplor at Graph Expo event being held September 27, 2016 during the Graph Expo show.

Customer Experience: A Critical Factor for Achieving Success will be moderated by Matt Swain of InfoTrends who, along with panelists, will address whether the advancements in technology and changes in human behavior make superior customer experience a moving target. A superior customer experience has emerged as a critical success factor for companies. It is about meeting, and ideally exceeding, the expectations of your customer.

The complimentary event is limited to the first 200 registrants. Registration includes admission to the panel session, a networking breakfast, and a Graph Expo exhibit hall pass, all courtesy of the event sponsors. For more information, or to register for the event, visit the event page:

“Over the last couple of years the concept of delivering a great customer experience has taken center stage and has become a critical success factor for companies.” says Skip Henk, President and CEO of Xplor International. “Our panelists will discuss the critical success factors in delivering a superior customer experience, as well as the obstacles and how companies can overcome them.”

Event Details:

Date: September 27, 2016
Time: 8:30 AM to 10:00 AM (Breakfast starts at 7:30 AM)
Location: OCC North Building – Level 3, Room N310 E&F
Cost: FREE (Registration required and limited to the first 200 registrants)

For information about Xplor at Graph Expo, please visit: You can also contact Xplor Headquarters at +1-813-949-6170.

About Canon Solutions America
Canon Solutions America is a leading provider of digital document technology solutions.  The Océ brand has a reputation for delivering high speed, outstanding quality and rock-solid reliable production printers to some of the biggest industries and brands. From cut-sheet to continuous feed, monochrome to full-color, and toner to inkjet, these scalable printing and workflow solutions are customized for your business and backed by award-winning service. As part of Canon Solutions America, we have the brightest R&D minds advancing tomorrow’s innovations to help you grow your business, control costs, and practice environmental stewardship. Whether it’s improving productivity or opening new markets and applications, we can help you be ready for the future. Learn more at

About Compart North America
Over the course of two decades Compart has helped over 1,200 companies worldwide, across a broad range of industries, to successfully implement output management solutions. Our international team has extensive technological expertise in providing output management solutions for complex enterprise environments. We work with you to design the ideal output management solution for your business.

About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at

About Xerox Corporation
Xerox is a global business services, technology and document management company helping organizations transform the way they manage their business processes and information. Headquartered in Norwalk, Conn., we have more than 140,000 Xerox employees and do business in more than 180 countries. Together, we provide business process services, printing equipment, hardware and software technology for managing information — from data to documents. Learn more at

About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at

Twitter: or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager