Make Your Next Tradeshow An Event!

Make Your Next Tradeshow An Event!

Are You Excited About Print13?  You Need To Be! You book a flight, a hotel room and make sure you register for the free exhibit hall pass. You even sign up for a few conference sessions.  Where are you going?  To a tradeshow! If you are in your mid-20’s you are...

Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the...
Are We There Yet? We will see at #Print13

Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our...

The Future of Credit Cards …. Really!

I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards.  Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future...