Wednesday April 15 • 8:00 AM – 8:50 AM
What You Don’t Know About Inkjet  (Salon C)

Join us for an informative inkjet discussion covering:
• Media
• Inks
• Cut sheet vs. continuous feed
• Transition from monochrome to color
• Transition from B/W toner overprint to B/W inkjet to full color inkjet – white paper in

Speaker: John Crumbaugh,  Tom Leibrandt 

Wednesday April 15 • 8:00 AM – 8:50 AM
Why Should You Implement a Hybrid Mail
Solution in Your Organization? (Salon F)

Hybrid mail is a concept that allows the routing of all office documents to a production center. Hybrid mail usually requires a technology solution capable of easily creating mail pieces, verifying and guaranteeing the accuracy of the physical mail address, as well as sorting, grouping, and merging multiple mail pieces to realize significant cost savings. There are also other compliance regulations that are unique to each country and/or mail services. Come and learn what steps may be needed to successfully implement a hybrid mail automation system.

Attendee Takeaways:
1. What is hybrid mail, and what are the benefits associated with the implementation of a hybrid mail solution?
2. Hybrid mail seems attractive since it is usually associated with substantial cost savings, but what are the real challenges?

Speaker: Michel Isti 

Wednesday April 15 • 9:00 AM – 9:50 AM
PANEL – The Great ECM Debate  (Oleander A)

In the space of Enterprise Communications Management (ECM), technology continues to evolve very rapidly, and channels of communication are increasing in complexity. Technology changes do influence – but do not proscribe – an ECM strategy for a large organization. In this session we will talk about ECM in the broader sense, and provide a definition that clearly describes the boundaries and some of the common ECM principles and objectives that should guide strategy.

Attendee Takeaways:
This lively debate will feature a variety of standpoints on Enterprise Communications Management (ECM).
1. ECM: What is it? Why do you need it? What are the challenges? What makes your challenges unique? What are the rewards? Why do some initiatives fail and others succeed, with examples? How do enterprises manage the fast pace of technology change?
2. The panel will explore past and current approaches to developing an Enterprise Communications Strategy and discuss how changes in technology have influenced decision making.

Panelists: Ken Catlin,  Joe Mislinski,  Amanda Shoup   
Moderator: George Webb 

Wednesday April 15 • 9:00 AM – 9:50 AM
Stay Connected With Your Partner With Smart Documents (Salon F)

The session will analyze the conversion of the traditional paper based processes into electronic ones, listing a few typical solutions like scanning and routing paper documents, using the popular PDF for quick solutions and pointing out where and how these can be improved for better results. Covered will be the difference between “sending” a document to “presenting” them. The potential of extending the structured XML document with functionalities (Smart Documents) will be highlighted by some examples with focus on the Purchase to Pay process.

Attendee Takeaways:
1. Communication between partners is suggested to be symmetric and bi-directional. Traditional “postal” distribution/sending solutions have limitations and break the communication by having different channels for different purposes.
2. When planning to introduce a new system, it is suggested that new processes be optimized for the electronic age.

Speaker: Andras Kelen

Wednesday April 15 • 10:00 AM – 10:50 AM
Dynamic Statements with Responsive Design:
Enabling PC, Tablet and Mobile Viewing  (Salon F)

In 2013, the largest insurance company in the Netherlands developed a multi-channel campaign for the members of their pension plan to switch over to PDF statements. In 2014, this base was leveraged to replace the PDF with dynamic statements. Come hear how this entire transformation took place with the CEO of the Print Company that leveraged this.

Attendee Takeaways: Gain a better understanding of dynamic statements and mobile viewing.

Speaker: Jeroen Beckers,  Roger Gimbel 

Wednesday April 15 • 10:00 AM – 10:50 AM
The Importance of CCM in a Connected World  (Salon C)

Enterprises face challenges to capitalize on modern communications channels and changes in consumers’ media consumption. To address these challenges, some are turning to CCM solutions that will help them put the necessary infrastructure and processes in place. Through InfoTrends’ ongoing tracking of the CCM technology and customer experience markets, we have found that CCM is taking on a central and strategic role within many enterprises. Attend this session to hear more from InfoTrends on the topic of CCM and to learn why we believe that CCM technology is a critical tool for the enterprise!

Attendee Takeaways:
1. Enterprises struggle to manage customer communications in a transparent and effective way across their organization.
2. CCM is a critical element to leverage customer loyalty and drive customer advocacy.

Speaker: David Stabel

Wednesday, April 15– 1:30 PM -2:20 PM
PANEL – Is There a Future for Digital Mail Providers? (Oleander A)

Over the past 12-24 months, we have seen a number of digital mail providers disappear – Manilla, Zumbox, Australia Digital Post. Additionally, we have seen one failure to launch – Volly. Why are all these programs being shut down in light of USPS and other mail organizations seeing significant reduction in paper mail? Their thunderous entry into the landscape and quiet departure leaves a great deal of speculation and unanswered questions. Where is the mail going and how is it getting there? What are the USPS’s plans and where do they stand? What are Australia, Europe, Netherlands, Finland and Canada doing? What are the uptake rates? Are we simply stalled at 15%? What is happening with Swedish Post and Kivra? Attend what will be an interesting and lively discussion on the future of digital mail providers.

Panelists: Roger Gimbel,  Michel Isti,  Jeff McKenzie,  Shelley Sweeney 

Wednesday April 15 • 2:30 PM – 3:20 PM
PANEL – BYOD: Your Company Needs to Be Prepared  (Oleander A)

What are the implications of BYOD — bring your own device — in regards to the entire end-to-end CCM workflow? How will this trend impact solutions design, software acquisition, application deployment, rights management, training and data security? Whether companies like it or not, people are bringing their mobile platforms to work and they want to use them. How do all of the stakeholders cope, and how do companies protect the farm and the family jewels? Attend this interactive session as panelists tackle the impact of mobile platforms on company policy.

Panelists: Jonathan Malone-McGrew,  Matt Swain 
Moderator: Robert Davis 

For more information, and to register, please visit the conference website


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