Do you find it challenging to sell print and connect with new customers in today’s digitally-driven world? THIS 5-HOUR WORKSHOP IS DESIGNED JUST FOR YOU!

Come learn how to reach new print customers through targeted messaging, marketing and relationship-building strategies.


This exclusive workshop is offered in conjunction with Xplor International’s Xploration 16 pre-conference programming, but is OPEN TO EVERYONE!

LEARN TO NAVIGATE AND CONQUER the challenges of selling print and reaching new customers in today’s digital landscape.  We’ll cover how to break free of the sales noise while educating and connecting with today’s customers in meaningful and relevant ways.

Presented by: Deborah Corn, Print Media Centr • Vanécia Carr, Domtar • Joanne Gore, Avanti

*$99 includes lunch, first 10 to register will receive a ONE-DAY PASS to Xploration 16!

Workshop Agenda:

10:30-11AM: Meet and Greet. Welcome, presenter introductions, attendee introductions, and review of workshop agenda. Coffee/tea will be served.

11AM-12PM: Selling a New Generation of Print. This hour will focus on the amazing results that can be achieved with print today, and how to create internal and external messaging and education that take full advantage of these opportunities and services.

12PM-1PM: Selling Print to Today’s Customers. This hour will focus on marketing and communication best practices to help printers break free from the sales noise, and become a partner and trusted resource for their customers and prospects.

1PM-1:45PM: Lunch and Learn. Catered lunch and beverages will be accompanied by a short presentation from Domtar and Xplor International.

1:45-2PM: Break

2PM-3PM: Selling Print to a New Generation. This hour will focus on helping printers to create tangible relevance with Millennials through relationship building and targeted messaging.

3PM-4PM: Putting it Into Action. Workshop attendees will be presented with a (mock) company in need of print partners, collectively create a marketing strategy, develop introductory messaging, and outline a plan of attack to secure this new business.

Register here