To Blog or Not to Blog, That Is The Question

Over the last several months I have personally questioned the effectiveness of social media as tweeting, posting and blogging can eat up your time. As such I wondered if my time was being well spent.

At this year’s XDU On the Road I have consistently asked “How many people have a twitter, LinkedIn or Facebook account? Write a blog?” The majority of the people raise their hands for Twitter, LinkedIn and Facebook with one or two writing a blog.

Then, I asked how many people tweet, use LinkedIn and Facebook AND how many people read blogs. Significantly fewer people raised their hands.

So as I was evaluating how I wanted to spend my time and resources in 2013 Deborah Corn of Print Media Centr sent me a report on my blog. Now, to make sure everyone knows, Deborah helps with my social media including Twitter and the Xplor Facebook page. As far as my blog, I write it, she makes it look great and then posts it for me. So, back to my blog.

The report I received from World Atlas stated the following.

My blogs had 5,300 views in 2012 on 26 posts – Average 204 per post
The busiest day of the year was September 30th with 261 views. The most popular post that day was Printing is not dead, it is different.
The top referring sites were: Facebook, Twitter, networkedblogs.com, globalnews.printmediacentr.com, linkedin.com
Blog was read in 117 countries (there are 193 countries in the world depending on what source you reference http://www.worldatlas.com/nations.htm)
Most visitors came from The United States, India & The United Kingdom

Now these numbers pale in comparison to many others but a couple key things came from them:

I know someone has been reading them, so there is an interest
It give me a base line to expand ….. My goal for 2013 is 15,000 views read in 140 countries
REALLY has motivated me to really see what I can do with it

Hope all of you had a Happy Holiday Season and I extend my best wishes for a happy, healthy, joyous and prosperous 2013.

Thank you for reading my blog, and don’t forget to pass it along if you think it is worthwhile.