The Missing Link: Email and Your CCM Strategy
Title: The Missing Link: Email and Your CCM Strategy
Track: Distribution
Date/Time: Tuesday, April 5th – 10:30am-11:20am
Room: Bonaire 3
Presenter: Michael Wright, Striata
Email is often overlooked as an important channel in the CCM strategy to deliver documents to recipients. Merely using it for notifications underestimates its value. With the ubiquity and convenience of email, it should be a channel that is utilized for document delivery, providing a great customer experience with little effort from end users. This session will review case studies and evidence to provide a model use case for document delivery by email in the CCM suite.
Attendee Takeaways:
1. Learn the definition of a comprehensive multi-channel CCM strategy.
2. Understand the value of email as part of this strategy and why it should not be overlooked or underestimated.
About the Presenter: Michael founded Striata in March 1999 with a view to build a global software business. He is a pioneer of the Internet industry. He speaks regularly on the use of email as a business tool and customer communication method. Michael has received numerous awards over the last 15 years in email marketing, including “Direct Marketer of the Year” by the DMA and was a finalist in the “IT Personality of the Year” awards. Michael is now one of the world’s foremost experts on eBilling adoption tools and techniques. He routinely consults and speaks on driving paperless processes in large organizations.
