Entries by skiphenk

The ALS Challenge … Creating a Movement

If anyone ever doubted the power of social media you only have to look at the success of the ALS Ice bucket challenge. To date they have raised $79.7 million dollars significantly more (over 4x) than the $19.4 million in total contributions the ALS association received during the year that ended January 31, 2013. Watching […]

Not a cloud in the sky…

At Xploration™14 in March we had several sessions on the cloud. Fortunately I was able to attend a couple of them and came back with more questions than answers as to how vulnerable Xplor would be if the cloud suddenly disappeared. My conclusion to my brief sixty second assessment, we would be in deep trouble […]

FACETIME IS NOT ALWAYS AN APP

Last week I returned from the Imaging Network Conference in Tucson convinced once again there is no substitution for “face timing” with peers. Not FaceTime the app, I mean the original face time. Sitting down and meeting with your peers, bending an elbow together, sharing ideas and taking discussions where virtual is incapable of going.. […]

Dear Occupant, We Are Raising The Bar!

If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here). Over time the level of text personalization increased to include things like the company you worked for, the […]

RR Donnelley Buys Consolidated – Survival or Growth?

Early in my career I fantasized about the possibility that 100% of the businesses in the world, their economic output and profits were all the efforts of one person. Seems a bit farfetched but I always deemed it plausible. Some of the United States most influential industrialists like Andrew Carnegie and Rockefeller had that dream, […]

Addressing The Address Issue

No Address …. Really? After coming back from Print13 I began my “post-tradeshow/event” ritual. It is the same for every trip I make: I go through everything gathering every scrap of paper whether it be business cards, receipts, brochures, etc. from my five day trip. I sort expense receipts by day, business cards with and […]

Make Your Next Tradeshow An Event!

Are You Excited About Print13?  You Need To Be! You book a flight, a hotel room and make sure you register for the free exhibit hall pass. You even sign up for a few conference sessions.  Where are you going?  To a tradeshow! If you are in your mid-20’s you are absolutely pumped. A trip […]

Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the concept of multi-channel marketing and was keen on […]