Gimbel & Associates Joins Xplor International as a Major Sponsor

Longtime Xplor member and supporter becomes a Platinum Elite Sponsor and Diamond Conference Sponsor

Lutz, FL — January 12, 2021: Xplor International, the worldwide electronic document systems association, today announced that longtime member and supporter Gimbel & Associates has joined Xplor as a Platinum Elite Sponsor and Diamond Conference Sponsor.

Gimbel & Associates works with domestic and international clients to help them achieve their business goals by leveraging the power of print and digital technologies. The company offers customized professional solutions on sales, marketing, and workflow strategies to organizations that produce print and digital applications to their customers.

“Gimbel & Associates has been an active supporter of Xplor’s programs for many years,” says Roger P. Gimbel, EDP, President of Gimbel & Associates.  “As a member of the Xplor community and a leading consulting company in the graphic communications industry, we look forward to supporting Xplor’s focus on business development and knowledge sharing.”

As part of their sponsorship Gimbel & Associates will play a prominent role in the annual Xplor conference as a Diamond event sponsor, sponsoring the opening awards ceremony, the keynote speaker, the education tracks, and the beverage breaks.

The Xplor Elite Sponsor program, launched in 2006, supports year-round educational programming to Xplor members and the industry as a whole. The program also provides funding for the Xplor Member Scholarship program which launched in 2010, providing university scholarships for Xplor members and their immediate families.

“The printing business is always changing. Learning about new technologies, trends, and best practices is essential for print industry companies and individuals. We wanted to support Xplor’s ongoing educational programs in addition to the annual conference,” said Mr. Gimbel.

“Gimbel & Associates has been a longtime member and Xplor supporter, contributing content to our annual conference as well as providing input to the association in general,” says Skip Henk, Xplor’s President and CEO. “Their three-year commitment as an Elite Sponsor exemplifies their ongoing commitment to not only the Xplor community, but the industry as a whole.”

Those interested in learning more about the Xplor Elite Sponsorship Program should contact Skip Henk, at Xplor HQ, directly at +1-813-949-6170 or email him at skip@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Director
+1-813-949-6170
Chad@xplor.org

About Gimbel & Associates
Gimbel & Associates is an international management consulting firm working to ignite business growth through digital technologies. As an independent company, they offer clients customized consulting services to achieve their sales and marketing goals. With an extensive background in print services, print production, digital, marketing communications, database management, training, and direct marketing, Gimbel & Associates helps their clients accomplish their growth and efficiency goals.

 

Xplor International Announces 2021 Programming

Xplor to Host a Full Agenda of Programming for 2021

Lutz, FL — December 2, 2020: Xplor International, the worldwide electronic document systems association, today announced a full agenda of programming scheduled for 2021.

Tweet this: @Xplor_Int announces full agenda of programming for 2021 https://bit.ly/2KTF7rm

Known as the association for The Customer Communications Industry, Xplor is planning a full schedule of events for 2021 including:

  • XPLOR21: September 2021 in Florida.  Venue and dates coming soon.
  • Xplor at PRINTING United Breakfast Panel: October 5-7, 2021 in Orlando, Florida.  Specific date and time to be announced.
  • Xploration Tours: Two or three one-day events planned for Q3 and Q4 2021.
  • Webinar Series: Full schedule of 24 educational webinars beginning January 2021.
  • Virtual Event: Possible one- or two-day virtual conference in April-May, 2021

“As an association, 2020 certainly has been a challenging year, but thanks to our sponsors we have been able to weather the storm.” says Skip Henk, President/CEO of Xplor International.  “We expect final details for XPLOR21 and the Xplor at PRINTING United Breakfast Panel to be announced in January and look forward to providing world class education once again in 2021.”

Questions should be directed to Xplor HQ via email at skip@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6170
Chad@xplor.org

#XPLOR20 Announces Final Lineup of Vendor Forum Participants

Leading Vendors Participate in 2020 Virtual Event

Lutz, FL – September 16, 2020 – Xplor International, the worldwide electronic document systems association, today announced the final lineup of vendors that will be participating in the #XPLOR20 Vendor Forum. The event will take place over four days:  September 29, October 1, 6 & 8.

“By design, Xplor limits the number of exhibitors we have participate at the event, and are excited about this year’s lineup” said Skip Henk, EDP, President and CEO of Xplor International. “Attendees will enjoy a great virtual experience, with stunning graphics, easy navigation from room to room and will be able to communicate with attendees and vendors via chat, audio or video. All sessions are live and registrants will have access to recordings following the event.”

Participating Vendors for #XPLOR20 include:

AbleDocs, Antenna House, BlueRush, Canon Solutions America, Content Critical Solutions, CommonLook, Compart, Conduent, Crawford Technologies, Datalogics, Doxim, Eclipse, enChoice, Hatteras, Messagepoint, NEPS, Papyrus Software, Quadient, RenderX, Smart Communications, Solimar Systems

Conference Sponsors include:

  • Diamond: Crawford Technologies, NEPS, Quadient and RenderX
  • Emerald: Smart Communications
  • Ruby: Canon Solutions America

Conference Program: Will feature keynote, general sessions, panels and 40+ educational sessions. All presentations will be live with attendees being able to communicate via chat, audio or video.

For more information or to register for #XPLOR20, visit the event website. Questions should be directed to info@xplor.org, +1-813-949-6170 between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.

Vendors interested in being an event sponsor or exhibitor should contact Skip Henk at skip@xplor.org or 813-949-6170.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

AI is an enabler of Customer Communications Transformation and Modernization

This is part 2 of an interview with Steve Biancaniello, CEO of Messagepoint; read Part 1 here!


Artificial Intelligence has become a growing component of Customer Communications and the overall experience. Software vendors have started to integrate into their software offerings with some companies further along than others.

Messagepoint has taken a leadership role and has put AI front and center in their offerings, so I wanted to touch base with them and get their thoughts on the subject. What is AI, the value proposition, what should organizations be thinking about, and what recommendations our friends at Messagepoint have.

Steve Biancaniello, CEO of Messagepoint was kind enough to take the time to share some additional thoughts for this, part two of a two-part interview. Part one is available here


Skip: Some vendors are looking at applying AI to transformation initiatives. What have you seen in the market relating to modernization and transformation?

Steve: I think COVID-19 has kicked a lot of digitalization initiatives into high gear – the need to be digital but also do so in a way that customers demand. We are hearing from both direct customers and partners that organizations are looking to transform and modernize customer communications processes and systems. This has been a big challenge in our industry – it’s perceived as a risky venture requiring too much time, effort and money to tackle content silos and justify the ‘transformation’, and as a result, lots of companies are stuck in molasses. I liken it to having a “Communications debt” – because you didn’t invest in modernizing in increments along the way, you are left behind and it becomes this very large program that is daunting or perceived as too hard to do.

AI is helping to change that by enabling people to realize they have options here whether they want to optimize the content they have in their current system, optimize the content and migrate to a new system, or take action in whole or in parts based on a deeper awareness of the state of their content.

Skip: How can AI assist with transformation and modernization initiatives?

Steve: The biggest barrier that exists today is the traditional approach to content migration. The average enterprise migration takes 3 years and costs millions. These are averages from services organizations that are using scripts to assist with parts of the process, regardless of that help – it is costly and slow and prone to errors that come with manual processes. It often relies heavily on tribal knowledge and a shrinking pool of SMEs who understand the nuisances associated with the legacy content and platforms that house this content.

The story is the same whether you’re doing it yourself or leveraging a professional services firm – the process is highly manual and resource-intensive. No one will invest that time, or money to make the

transition, which is why these projects often get cancelled or pared down to a lift and shift. The problem is that optimization gets left behind and content that gets brought over is often riddled with problems – duplicates, variations of similar content, off-brand content, outdated regulatory content, content this is difficult to read and understand – essentially all the problems that were buried in the legacy system hampered by years of ineffective content management and sharing. For years people stalled these migration and transformation efforts because the technical debt was too steep to pay – Now AI makes it possible to address this technical debt and position organizations to be more much more intelligent and agile when curating content to improve customer experiences

We have introduced Rationalizer which leverages the Messagepoint Advanced Rationalization and Content Intelligence Engine, known as MARCIE. This engine automates and improves key processes relating to content migration to make the entire process fast, as AI accelerates the content management processes – such as automating ingestion, content comparisons, and analysis. It also makes it accurate – no more human error, similar content objects overlooked. It also makes content processing repeatable at scale to enable enterprise-scale migration and instantaneous help for content authors, no matter the size of the team. Lastly, it lowers risk, as it democratizes knowledge, so you aren’t relying on one central figure to continue on.

Skip: What does AI do specifically to change the process?

Steve: In the case of Rationalizer, it breaks the process down into 5 key steps.

First off is intelligent ingestion of content from Word, PDF, HTML, print streams, and CCM solutions. It ingests the content, breaks it apart into its pieces, and tags those pieces. Secondly is discovery, which reveals key findings about your content such as duplicate content, similar content, brand violations, reading level violations, and sentiment issues. Third, with a single click, you can consolidate duplicate or similar content objects. Fourth, optimization within the system revels opportunities to correct those issues relating to brand, reading levels, and sentiment. Finally, you can migrate to your modern communications management system.

Rationalizer, leveraging MARCIE drives significant benefits of substantial time and cost savings, increased accuracy, the ability to scale these content migration and transformation programs and the democratization of expert knowledge to reduce the risk of the move and position for more intelligent, agile content authoring experiences going forward.

Skip: What recommendations do you have for someone thinking of embarking on this type of transformational journey?

Steve: You need to set clearly defined goals and outcomes for your business. Is this just about technology modernization or do you want to improve the customer experience? That will determine what technologies and partners you select.

You also need to get the various stakeholders together early and on the same page early. If you are focused on the same goals and believe this type of transformation is tenable with AI-powered solutions, then you will get ‘unstuck’ together.

Don’t settle for a manual approach that will cost you unnecessary time and money. Some vendors are focused on leveraging offshore resources because that is their only option. AI tools exist today that can

have a dramatic impact on the process and the outcomes. Don’t think of optimization as a one-time event, as it’s ongoing. Look for a solution that will optimize your content and keep things optimized over time.

Finally, respect the pivotal role of content curators – look for solutions that offer intuitive, intelligent, instantaneous content authoring assistance while preserving the curators’ right to have it their way as needed.

Skip: Thank you once again, Steve any closing thoughts?

Steve: You are welcome and of course if anyone has any questions and/or would like more information they can feel free to visit www.messagepoint.com or email us at info@messagepoint.com or call us at 800-492-4103.


About Messagepoint
Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring, and managing complex customer communications for non-technical (business) users. Our customers rely on our award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit www.messagepoint.com.

PODCAST: #XPLOR20 Goes Virtual with Skip Henk, President/CEO

I had the pleasure of chatting with an old friend, Deborah Corn as we discussed an overview of this year’s virtual event, and how Xplor looked at industry and market trends to develop all of the #XPLOR20 tracks and sessions to keep the Customer Communications community moving forward. Check it out!



Until next interview! Take care.

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

XPLOR20 to Feature General Session Panel to Kick Off Third Day of Virtual Event

Lutz, FL – August 27, 2020 – Xplor International has announced that XPLOR20 will feature a general session panel to kick off the day on Tuesday, October 6th.  The session titled ‘The Evolution: Reshaping the Customer Experience’ will feature five industry experts on customer experience. XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th. Attendees can register here: www.cvent.com/d/wyq4q8.

Hosted by industry marketer and Xplor International Association Board of Directors Vice Chair Joanne Gore, founder of Joanne Gore Communications, this event involves four other industry experts including:

  • Brian Cox, Senior Director, RR Donnelley
  • Scott Draeger, M-EDP, VP of Customer Transformation, Quadient
  • Matt Swain, Managing Director & Practice Lead, Communications Consulting, Broadridge
  • Linda Woodward, VP Strategic Accounts, Hatteras Inc./FocusOne

This panel covers how customer experience has taken center stage over the last several years. Technologies such as Analytics, Augmented Reality (AR), Artificial Intelligence (AI), Internet of Things (IoT) and Robotic Process Automation (RPA)/Bots, just to name a few, are reshaping the ever-evolving interaction with consumers.

This event will answer questions such as: How will these technologies create a better customer experience? What is the value proposition? Is the perfect customer experience achievable?

Our panel of experts will talk about the CX evolution, what it means for your company and how these technologies can enhance your company’s position and grow your bottom line.

“I am very excited to announce this special panel featuring such an all-star group of participants,” says Skip Henk, President and CEO of Xplor International. “The amount of knowledge about the customer experience that these individuals bring is sure to leave you with fresh ideas and something amazing to take away from the event.”

The panel takes place Tuesday, October 6th at 10:05am ET.  For more information regarding XPLOR20 or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at events@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org