By Skip Henk, EDP, President/CEO of Xplor International
*Cover photo compliments of Pitney Bowes EngageOne® Video mentioned in post
Personalized Video … where does it fit?
My Grandson recently participated in a “fun run” to help raise money for his school. He ran 39 laps with friends and relatives pledging $$$ per lap. Not a new concept as it has been going on for years. What was unique is that the event actually was organized and managed by an event company who provided all the marketing collaterals, prizes, the online payment portal, etc.
As part of the marketing effort, the event company created a personalized video for the participant to help promote the event to family and friends. The video, albeit a bit too long in my opinion, was a great marketing tool as it features several shots of the participant embedded in the video, which every grandparent, aunt, uncle, cousin and/or family friend watched, because it was cute and personal.
To view a sample video click here: http://www.youtube.com/watch?v=uvvQiUyaLPU
Cute, but there is much more!
The application as it relates to the “fun run” was cute but only reached the tip of the iceberg of what I have found personalized video is capable of. In preparation for our upcoming conference, I researched various products offered by the likes of Sunday Sky, Pitney Bowes, etc. to find a speaker for our event.
What I have discovered in the bit of research that I did is that a well done personalized video can allow an incredible exchange of information, almost creating a “virtual relationship” with a customer or prospect. As part of a multi or omni-channel strategy personalized video can significantly enhance the customer experience.
I was able to find a demo by Pitney Bowes online and viewed it at least six different times. I had several opportunities to select different options that took the video in different directions, all of which extrapolated various responses and information from me. After I closed and returned to the demo site it “welcomed me back.” The possibilities appeared endless and I certainly could see the potential in terms of engaging a customer or prospect.
In the scope of multi-channel communications, personalized video certainly offers some unique capabilities to engage someone in a truly personal and interactive manner. As the technology is embraced it will be interesting to see the various applications and uses.
Pitney Bowes will present “The Future of Customer Engagement is Video. And the Future is Now.” at Xploration 16 in Orlando on April 5th. Along with their presentation, we have fifty-four others that deal with the technologies, processes and best practices that are driving multi/omni-channel communications as well as the customer experience.
I invite you to check it out at www.xplor.org , click on events, then Xploartion 16 Conference. If you are an end user* and have not attended an Xplor conference in the past, I still have a couple complimentary registrations as part of our First Timers Recognition Program.
Look forward to receiving your thoughts on personalized video.
Any questions contact me at firstname.lastname@example.org. Hope to see you in Orlando.
Skip Henk, EDP
*End users are identified as users/buyers of technology. Includes, but not limited to, banking, insurance, healthcare, government, utilities, commercial printers, service bureaus, etc.