Highlights From Annual Customer Engagement Technologies Research

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Title:   Highlights From Annual Customer Engagement Technologies Research
Track:  Evolving Trends
Date/Time:  Wednesday April 6th – 10:30am to 11:20am
Room: Bonaire 1
Presenter: David Stabel

New technology innovations are disrupting the traditional customer communications space forcing organizations to put the customer in the center of their customer communications strategy. This shift has major implications for CCM. InfoTrends continues to track these and other dynamics through its Annual State of the Customer Engagement Technologies annual research. Attend this session to learn from InfoTrends about key trends and developments in the CCM space.

Attendee Takeaways:

  1. The CCM space is evolving towards Customer Engagement as customer centricity and new technologies pressure organizations.
  2. As a consequence, CCM needs to redefine itself an adapt to new levels of customer communications.