Xploration 2016

Direct Mail and the Future of Marketing Strategies

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Title:   Direct Mail and the Future of Marketing Strategies 
Track:  Distribution
Date/Time:  Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 3
Presenter: Mark Rheaume

This session presents the “facts” associated with Direct Mail as the most effective element in a marketing campaign. Direct mail done right is still the most cost effective marketing tool and delivers the highest ROI available today. Used in conjunction with other “channels” it maintains its superior performance and elevates the performance of the other channels in the campaign. Direct Mail is a great communication tool. No monthly plans. No signal outages. No roaming charges. Tactile and “friendly”. There is no better tool available today! Come hear why.

Attendee Takeaways:

  1. Understand the relevance and value of direct mail as an effective marketing tool.
  2. Understand how direct mail is the vitally important “hub” of an effective marketing campaign that makes all other channels more effective and improves ROI dramatically.