Inkjet Printing is Costing You $. Want to Fix That?
Title: Inkjet Printing is Costing You $. Want to Fix That?
Track: Distribution
Date/Time: Tuesday, April 5 – 8:30am-9:20am
Room: Bonaire 3
Presenter: Pat McGrew, M-EDP
Inkjet printing has become the standard for transaction print production, though not everyone is on board. Many companies are just now making the transition, while others made the transition over the last 10 years are are feeling vaguely dissatisfied. Promises of cheaper printing don’t seem to be coming true, and constituents are grumpy about image quality. What can you do? This session opens the kimono on what your print vendor never told you about file preparation and some simple tricks for making sure that you print using the least amount of ink while getting spectacular print quality.
Attendee Takeaways:
- Moving to an inkjet print strategy is designed to save costs in print output, but for many companies it ends up with secret costs no vendor told you about.
- Moving to inkjet print production should be a win-win for everyone in the print process, but too often everyone ends up unhappy with the print quality and ink usage.
About the Presenter: Pat McGrew, M-EDP, CMP is the Inkjet Evangelist for the HP PageWide Web Press. As an industry educator in data-driven communication, Pat works with customers and their clients to promote communication effectiveness. She has worked for three decades to help customers grow their communication capabilities.
Co-author of eight industry books, editor of A Guide to the Electronic Document Body of Knowledge, and regular writer in the industry trade press, Pat won the 2014 #GirlsWhoPrint Girlie Award for dedication to education and communication in the industry. Find Pat on Twitter as @PatMcGrew and on LinkedIn.
