Registration Now Open for Xploration® 18

Customer Communications Conference to be Held April 17-19, 2018 in Orlando, FL

Lutz, FL – November 7, 2017 – Xplor International, the worldwide electronic document systems association, today announced that registration is now open for Xploration® 18 being held April 17-19, 2018 in Orlando, Florida at the Rosen Plaza.

Tweet this: @Xplor_Int announced that registration is open for Xploration 18 in Orlando, FL at the Rosen Plaza! More info: #XPLOR18

The Enterprise Communications Industry is in a constant state of evolution driven by new technology and changes in human behavior. Xploration 18 is about enabling the Enterprise Communications Industry by providing the “What, Why and How” for industry trends, best practices, regulations and new technologies.

With the Customer Experience taking center stage in our industry, the 2018 curriculum will cover:

  • Key Industry Trends you must prepare your business for NOW!
  • Best Practices to improve your profitability
  • Regulations that impact your business
  • Technology Solutions that are changing the industry

The event will feature over 40 educational sessions presented by end users, industry analysts, consultants, and subject matter experts who will share real world examples and case studies.

The event will take place at the Rosen Plaza which features 800 deluxe guestrooms at a great location, across the street from the Pointe Orlando shopping and entertainment complex. The Xplor group rate for this great venue is locked in at $189 per night for a standard room (plus tax, no resort fees).

If you are involved in the design, creation, production and distribution of customer bills, statements, direct mail, policies or other transactional communications, no matter what channel(s) of distribution, the Xploration 18 conference program is relevant to your organization.

“The 2018 program content is in direct response to a survey we sent to the Xplor community” says Skip Henk, President and CEO of Xplor International. “The response was overwhelming and we were able to donate $5 for each completed survey to Veterans Matter. Not only did we get great input, but we were able to help raise money to house homeless veterans and their families.”

Conference Program: The two-and-a-half day event is the perfect blend of educational sessions, panel discussions, general sessions, and networking events. Features include:

  • 40+ Educational Sessions
  • Panel Discussions and General Sessions
  • Keynote Speaker
  • 35+ Industry Partners in the Vendor Forum
  • Two Evening Networking Events (Tue/Wed)
  • Two Networking Luncheons (Tue/Wed)
  • Thursday Breakfast
  • New for 2018: A Morning with Keypoint Intelligence – InfoTrends

For more information regarding Xploration 18, or to access the registration site, please visit Questions should be directed to or +1-813-949-6170 between the hours of 9:00 AM and 5:00 PM (ET), Monday through Friday.

Vendors interested in being an exhibitor should contact Xplor’s Director of Sales, Deborah Green at +1-770-444-3845 or via email at

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at

Twitter: or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing

About Veterans Matter
Veterans Matter is the result of collaborative innovation integrating technology, housing, and the community; with the medical, mental and employment help provided by the VA that creates evidence-based results for our heroes in need: Returning them to domestic autonomy. Our mission is simple: house as many homeless veterans as we can, as fast as we can to provide the fresh start.

Automating the steps in a standard purchasing process to improve customer experience

Submitted by Alexandra Truchot, Content Creation Specialist for Objectif Lune.
September 29, 2016

Purchasing one of your products or services is only one of the steps in a more complex customer journey. By the time your customers get to the payment stage, they will have gone through many other crucial stages during which they also interacted with your company. Furthermore, following a purchase, the journey continues because if you want to build customer loyalty or have customers make another purchase, you have to keep in touch with them.  So the journey begins with the discovery of your brand and continues with the order, payment and delivery, not to mention the after-sales service, if required.

All of these steps are just as important in order to build customer loyalty and turn your customers into ambassadors of your products and services.

Managing them, however, can be complex and often involve many small and tedious manual tasks. By automating the most essential processes, you could save a lot of time and gain your customers’ trust by offering them a better experience when dealing with your company.

Here are a few steps in a standard customer journey which you can easily automate.

Communications with potential customers
Sales cycles are often long. Prospecting is a complex task. It takes months to strengthen ties with your network and in order to do so, you need to provide high-quality content to potential customers.

Accounts opening
The creation of new accounts is a defining moment in the customer-company relationship. But if this step is made even more complex by the excessive use of paper or tedious manual data entry by your employees, it can be frustrating for potential customers.

Managing purchase orders often requires scanning piles upon piles of documents every day. Employees have to manually enter numerous data to launch the subsequent phases of the process. This causes many delays and orders can sometimes take several days before being confirmed!

When delivering the products to your customers, you have a golden opportunity to interact with them and ensure that their experience is a good one.

Did you know that transactional messages are 8 times more likely to be opened than other types of communications? This is therefore a great opportunity for you to communicate with your customers.

Document management
According to the Institute of Financial Operations, 43% of organizations say that being unable to find the right data in their different customer files remains their greatest issue where after-sales services are concerned. When Customer Service wants to respond to a request, it often wastes valuable time trying to put the information together, or simply even finding the information!

Get closer to reaching your productivity, operational efficiency and customer experience objectives one step at a time!

AlexandraTruchot ThumbnailAlexandra Truchot – Content creation specialist with Objectif Lune. Writer and compulsive reader. Eager for unknown destinations and exciting encounters. Anything is possible, you just have to believe it. Connect with her on LinkedIn.

Objectif Lune has 20 years of experience developing Customer Communications Management solutions. Our solutions bridge the gap between systems and automate more personalized, relevant, multichannel customer communications. Learn more at: