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XPLOR21 Call for Presentations Now Open

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Lutz, FL – June 1, 2021 – Xplor International has issued their annual call for presentations for XPLOR21, the premier event for the Customer Communications industry. The event is taking place November 16-18 at the TradeWinds Island Grand in St. Pete Beach, Florida and will feature 40+ educational sessions, general sessions, a vendor forum and daily networking events.

Tweet this: @Xplor_Int has opened the 2021 Call for Presentations! Share your knowledge and expertise with industry peers and enjoy growing your network. Speaking could net you a free pass too! #XPLOR21 http://bit.ly/34Gm3DA

The call for presentations is open through July 15th, with speakers being able to choose a 45-minute deep dive session, a 25-minute lightning learning session as well as the opportunity to participate on different panels. Xplor is seeking speakers from the business, analyst, consultant and vendor communities.

To view a full list of conference topics, or to submit a presentation, please visit the Call for Presentations website. Due to past demand, we can only accept one entry per person for session presenters, so choose your best one! Those selected will be notified of the status of their submission in mid-August.

For more information or to apply as a speaker, please visit http://cvent.me/8wMbK5. For more information about the conference, please visit www.xplor.org/XPLOR21. Any questions should be directed to register@xplor.org.

Interested in exhibiting? Please email sales@xplor.org.

Questions should be directed to Xplor HQ via email at register@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision-makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Director
+1-813-949-6170
Chad@xplor.org

Dear Occupant, We Are Raising The Bar!

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If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here).
Over time the level of text personalization increased to include things like the company you worked for, the city you lived in, etc., and we all felt connected in some way. We were not just an “occupant” but an individual.

That was the late 80‘s, early 90’s if I recall correctly.

Today, receive a piece of personalized mail and you are typically less than impressed. In fact, you probably may even ignore it unless it is something out of the ordinary, like your name spelled in the sand on a beach, or in the clouds against a blue sky. There is still a WOW factor to the innovative use of personalization. However personalization and the WOW factor have to be relevant. A catchy piece, plus a good offer to the right person, equals a winner for the Brand.

In 1999 Harry Quadracci of Quad Graphics wrote, “We are in the Age of Advertising. Baby Boomers, now in their peak spending years, have a lot of buying power, and there’s going to be a lot of advertising to get that dollar. The best way to harness that buying power will be through properly promoting the brand… and the most effective media for brand promotion will continue to be ink on paper. It’s The Brand, Stupid, it’s The Brand!”

Mr.Quadracci was right in 1999 and remains so today, “it is the brand” and the decision makers of the brands who require results. Sending out 100,000 pieces of direct mail to “Dear (insert your name here), hoping 2-3% produce results is no longer what the brands are looking for or need. Sending out 50,000 innovative pieces, to the right people with the right offer drives double digit results. If you are a printer I am not saying you need to be a “marketeer” – but you do need to understand what your customers may ask you to print. (Everyone familiar with augmented reality?)

So as a printer, what is interactive print? (I personally believe it could be the Renaissance of direct mail) What do the brands need? How can you be part of the opportunity?

There is a great deal of opportunity for those who get it. To get it you need to reach out to different places and spheres of influences.

I invite you to add Xplor to your sphere of influences and join us for Xploration 14, March 25-27th in Orlando Florida.