Xplor Returning to Host Breakfast Panel at PRINTING United

Panel titled “Efficient Workflows Make Your Press Run Faster”

Lutz, FL – July 27, 2023 – Xplor International, the worldwide electronic document systems association, today announced that they will be hosting a complimentary breakfast panel during the PRINTING United event in Atlanta, GA.

The breakfast panel will be moderated by industry expert Pat McGrew, M-EDP.

The session titled “Efficient Workflows Make Your Press Run Faster“ will explore the ways printers waste money with outdated workflows. It begins with how you create the print files and continues through every task. Our panelists will be answering the hard questions about how they help printers save money.

The event will take place October 19th from 7:30-9:30am and will include a complimentary full breakfast, a brief industry overview and a panel discussion.

“We are excited to once again be a part of the PRINTING United Expo,” says Skip Henk, Xplor’s President and CEO. ”Workflow is a key element to efficient operations and this panel will help provide insight into the benefits of having an efficient workflow.”

For more information or to register for the event visit:

About Xplor International

Xplor International is a not-for-profit association dedicated to the education, evolution, and success of the Customer Communications Management (CCM) industry. Our members design, produce, implement, deliver and manage high-volume, highly regulated and highly personalized communications across all channels and in all formats.

Xplor’s mission is to provide the education and resources necessary for the development of engaging customer communications.

We enhance organizational success and advance the careers of our members by providing research, analyst access, industry certification, professional development, and educator guidance. Global members benefit from our in-person annual conference, virtual events, and networking opportunities.

Xplor International has its worldwide headquarters in Florida, with active membership across the globe.

Further information is available at

Xplor International Media Contact:
Chad Henk
Marketing Director

Manage Supply Chain Disruption in Printing through Automation

By Swati Sahai, V.P. Of Marketing at Sefas Innovation

The printing industry continues to face severe supply chain challenges. While sales are expected to grow, most printers do not expect it to translate into profitability due to rising costs and substantial shortages.

These problems are expected to continue into 2023 with the greatest concerns (reflected by large majority of printers) being paper shortage, labor shortage, transportation difficulties, ink and production supplies shortage, and the rising costs of each of these – in short Supply Chain Disruption.

More than 2.5 million metric tons of North American printing and writing paper capacity has been offline since the start of 2020. Today, global supplies of certain paper products are so tight that many printers can’t get the stock that they need “at any price”.

In addition, there is rising postage cost which has severely impacted the print mail business.

The need of the hour is clear ― reevaluate processes to reduce dependencies, improve efficiency and productivity, and recover rising costs. Automation can help meet all these needs. This is especially true in the CCM and CXM space that operate large print to mail facilities requiring a lot of labor and raw materials to produce physical communications.

Workflow automation can help lower the cost of printing per piece and make big gains in productivity.

According to a study by Printing Industries of America, high-profit commercial printers spend almost double the investment in hardware and software per employee (automation) than their peers. The result is 30 percent fewer employees per million dollars of sales.

An Evolution Not a Revolution!

In our experience, the approach that works best for automation is evolution, not revolution. This means to start where you are, with the legacy applications that you have been using, instead of trying to uproot all your systems.

For years, large businesses have been trying to move from physical to digital communications, but they have not had much success, particularly in highly regulated industries. There are many reasons for this but the biggest is the existence of silos in the communications technology infrastructure.

Therefore, a workflow automation layer is needed that can interface with all your systems and extract information even from legacy applications. Implementing this workflow automation layer is much simpler, cost-effective, and less risky than completely modernizing and changing your entire communication generation and delivery infrastructure.

The Elements of Workflow Automation

Job consolidation, site consolidation, householding, print suppression, digital presorting are all elements of workflow automation that individually and in combination, help produce more with less infrastructure and labor.

In this blog, we will describe householding and how it helps manage supply chain disruption.


Householding is putting two or more documents in the same envelope that would have otherwise gone in different envelopes. Householding results in savings in postage and envelopes, increases profitability, and helps companies manage the current shortage of envelopes.

How does householding work?

Householding works by normalizing all input (making it in same format), extracting the metadata, and optimizing the output. As part of optimization, the output is grouped, split, and sorted.

While sorting, we can identify the documents that are candidates for householding based on individual preference. For example, two individuals living in the same household may want to keep some communication in separate mail while for other types of communications, they may prefer to have them put in the same envelope, defined as one mail piece.

Preference management

The challenge of householding lies in determining which two documents can be put together as one mail piece. A unique identifier is required for this determination so that we can form mail pieces without violating any privacy or other regulations. This can be done through a preference and consent management application which makes it easy to get a unique profile identifier as well as preference and consent data.

Managing supply chain problems

Householding helps manage supply chain problems by reducing the requirement of envelopes. As companies are facing a shortage of envelopes today, even 10% householding of a job can relieve enormous pressure from the supply chain.

By reducing postal cost, householding helps improve profitability in these challenging times.

In the next post on this series, I will talk about print suppression and how it helps relieve pressure from the supply chain.


To learn how Sefas can help you manage supply chain problems through householding and workflow automation, contact us.

Xplor at Print 19 Panelists Announced

Driving Your CCM Success with Workflow and Inkjet Technologies

Lutz, FL— September 9, 2019: Xplor International today announced the panelists for their complimentary keynote breakfast panel that will take place on October 4, 2019 from 7:30am to 10am CDT in room N426abc. Print 19 is October 3 – October 5, 2019 at McCormick Place North in Chicago, IL.  Attendees can register for the complimentary breakfast panel here:

This breakfast session is presented at no charge, thanks to our sponsors BlueCrest, Canon Solutions America, Crawford Technologies and Quadient. Space will be limited to the first 200 people who register.

The event’s moderator is Gina Ferrara, Senior Analyst from Madison Advisors, and panelists include:

  • Steve Coburn, Director, Production Print Product Management, BlueCrest
  • Ernie Crawford, M-EDP, CEO/President, Crawford Technologies
  • Avi Greenfield, EDP, Senior Director of Product Management, Quadient
  • Kevin Roman, Manager, Software Solutions Group, Canon Solutions America

“We are very excited to be a part of the Print 19 show once again and look forward to a great discussion on workflow and inkjet technologies,” says Skip Henk, President/CEO of Xplor International. “I’d like to also thank BlueCrest, Canon Solutions America, Crawford Technologies and Quadient sponsoring this event and all of their continued support!”

Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation, production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at

Twitter: or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing