Lutz, FL —February 24, 2016—Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration^® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida.

Deborah Corn, Principal at Print Media Centr, Vanecia Carr, Director of Marketing, Printing & Publishing at Domtar, and Joanne Gore, Marketing Director at Avanti, will present the 5-hr workshop for printers in conjunction with Xplor International’s pre-conference offerings. The hands-on session is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.

Tweet this: Join @PrintMediaCentr @domtarpaper @avantisystems for The Ultimate #Marketing Workshop for Printers xplor.org #xplor16

Print Media Centr provides information and resources to the global print, customer communications, and integrated marketing community. With well over 100,000 followers across social media platforms, Print Media Centr has established itself as a major influencer in the industry.

“Our workshop is designed to help printers break through the cold-call clutter, understand what today’s buyers really care about, and how to communicate with them”, said Deborah Corn. “Having Domtar and Avanti as workshop partners adds incredible value as they bring decades-worth of print industry and marketing expertise to the table. They understand how to create successful relationships with customers.”

The workshop will cover topics including: how to create internal and external messaging; marketing and communication best practices; becoming a partner and trusted resource for customers and prospects; and creating tangible relevance with Millennials through relationship building and targeted messaging. The workshop will culminate with attendees putting their learning’s into an actionable plan to earn the business of a new (mock) company seeking print partners.

“This pre-conference program is relevant to what is going on in the industry and a great addition to Xploration 16”, says Skip Henk, President and CEO of Xplor International, “This five hour workshop is packed with information that will provide ideas and actionable steps to help printers drive sales and customer relationship results.”

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success takes place Monday, April 4, 2016 from 10:30AM-4:00PM and is open to printers and printshops of all sizes. Attendees can see full workshop agenda and register from: www.xplor.org/ultimate

Pricing
Registration for The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success can be purchased independently, or as an add-on to Xploration 16 conference registration for $99.00 USD, and includes morning and afternoon coffee service, and lunch.

About Xploration® 16
The two-and-a-half day event is the perfect blend of educational sessions, panel discussions, general sessions, and networking events in a relaxed Florida environment. The event features 55+ Educational Sessions/Panels, THREE Keynote Sessions, 35+ Industry Partners in the Vendor Forum, Two Evening Networking Events and Two Networking Luncheons. For more information, visit the conference website: www.cvent.com/d/drqy2z #xplor16

About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify, and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

About Domtar
On the surface, Domtar makes paper. But beyond that, we like to think we make answers. We ask, “What’s possible?” We ask, “What’s important?” We talk to businesses, printers, creatives, and others. We listen. We think. And we ask more questions. The result is much more than a broad, varied collection of paper products — it’s a response to what’s happening in our industry and our society.

So, no matter which Domtar product you choose, you’re making the right call — for your customer, your client, your message, and your story. www.domtar.com www.domtarblueline.com @domtarpaper

About Avanti
Since 1984, Avanti has provided innovative, award-winning Print MIS solutions that help print shops and marketing communication organizations automate all facets of their business and cultivate a more meaningful customer relationship. Avanti’s award-winning solutions are the most open in the industry, are JDF-certified, fully integrated, and extend from web-to-print through to production and billing. www.avantisystems.com @avantisystems #askavanti