Xplor International and International Sign Association …. Why?

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By: Skip Henk, EDP – CEO of Xplor International

On April 20, 2017 Xplor International will be sponsoring an educational session, targeted to wide format printers at SIGN EXPO 2017. The session being held April 20th from 2:30-3:30 pm is part of a great educational program put together by ISA.

Since the announcement, I have had several members ask me why ISA? What does  Xplor and ISA have in common?

I have spoken many times about my theory that lines continue to blur between technologies.

  • That data differentiates applications
  • Data is simply dots on a media
  • One day there will be an “output center”, a kind of an expanded “in-plant” that will handle all output whether print or digital on all media

So back to ISA: The event which attracts approximately 20,000 attendees and features 600 exhibitors. It is a BIG event. Peeling back the onion:

  1. The event attracts a lot of printers, certainly a great target audience for Xplor education.
  2. There are many wide format vendors, from our space, that exhibit at ISA
  3. There are attendees looking for inkjet.
  4. There is an opportunity for Xplor to provide inkjet educational programming.
  5. Wide format and effective use of data, can be a great opportunity for ISA attendees.
  6. No organization knows data as well as the Xplor Community.

So, what does data and wide format printing have in common? Data allows versioning, segmentation, barcoding, QR codes, augmented print and more.

The session Xplor is sponsoring will be presented by Pat McGrew, M-EDP, CMP and is titled, “Wide Format: Using Data to Increase Profit and Create Opportunity.” Pat will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers.

Session Description: Wide Format printers can grow their market by using data-driven design techniques used by transaction printers and direct mailers. Xplor International, the go-to resource for education for transaction printers and direct mailers will share with you how to apply use of data to the sign, graphics and visual communications industry. Take a few notes, walk away with new ideas and see how some of your competitors are making money using these tried and true methods. The session being held April 20th, from 2:30 – 3:30 pm in room Islander C.

I see a great deal of opportunity working with ISA in the future and look forward to the possibilities.

Receive a free tradeshow entry as well as free entry to the 6 print sessions (ISA-09, ISA-15, ISA-18, ISA-20, ISA-28, ISA-33) plus 25% off additional education.  Check out our promotional flyer for more details: http://bit.ly/2nVCYeU

It is going to be a GREAT conference and GREAT session. Hope to see you in Vegas!

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Skip Henk, EDP
President/CEO
Xplor International

Clarity, Award Winning Technology by Pitney Bowes

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Interview with Marie-Pierre Belanger, VP Digital Solutions & Product Manager at Pitney Bowes
By: Skip Henk, EDP – CEO of Xplor International

Xplor’s annual Technology of the Year Award honors an individual, company or organization that has conceived and developed an original concept leading to a significant advancement in the industry.

Each year Xplor’ call for Award Submissions yields a plethora of hardware and software submissions as vendors vie for recognition which tasks the Xplor Award Committee.

This year’s winner of the Technology of the Year Award is the Clarity product by Pitney Bowes, a new cloud offering   that leverages data analytics and services to help increase productivity and lower the cost of running a print and mail operation.

I had the opportunity to speak with Marie-Pierre Belanger, VP Digital Solutions & Product Manager at Pitney Bowes to learn more about their award winning product. Marie assumed her role in August of 2016 with the mission of continuing the success of Clarity by leading highly skilled team of experts to define, develop and deliver PB Industrial Enterprise Mail equipment data optimization solutions.

Skip: First, congratulations on receiving the Technology of the Year Award. I have to say our judges were quite impressed.

Marie: Thank you and we are honored to accept this award recognizing our work in the Industrial Internet and it’s especially gratifying to be recognized by Xplor.”  

Skip: Clarity is part of the Enterprise Business Unit of PB. Could you share with our readers how it fits within the PB family?

Marie: Our clients include many of the world’s leading insurers, telecommunications companies and financial institutions who have come to rely on Pitney Bowes to process billions of pieces of mail annually. Faced with increasing competition and cost pressures, mail operations are constantly looking for ways to improve efficiency and productivity, and maintain a competitive advantage. By connecting industrial sensors, machine data, people and processes, the Clarity solutions suite helps clients access new intelligence to drive higher levels of operational performance.

Clarity Solutions is a cloud based SaaS offering available on our global fleet of production mailing systems.  It integrates and organizes data collected from sensors on our machines to drive greater operational performance for our clients.

Skip: In a nutshell, what is Clarity and what does it represent to the industry?

Marie: Clarity is a disruptive technology that brings the transformational benefits of the Industrial Internet to production print and mail.   The data and real-time insights enable the predictive analytics, and prescriptive maintenance that drive optimized performance and improved business outcomes.   The Clarity suite is comprised of three offerings:

Clarity Advisor, launched in early 2016, is our new service delivery model that offers an intelligent view into the performance of our client’s equipment to help drive higher levels of machine efficiency.  It proactively monitors trends and patterns to diagnose and resolve issues before they occur resulting in up to 10% greater machine efficiency.   Our technical experts leverage these analytics and insights to prevent system downtime and predict anomalies allowing us to start moving to outcome based service support.

Clarity Optimizer leverages actionable insights and industry benchmarks to identify an optimal combination of jobs, machines and operators to help clients improve equipment performance, operational productivity and capacity.

Clarity Scheduler provides real-time adaptive scheduling to help clients meet critical service-level agreements and drive productivity.

And in late 2017, Clarity for Production Print Systems will provide a detailed view of machine efficiency and consumable usage.

Skip: Clarity utilizes the “industrial internet”. For those not familiar with the term what exactly the industrial internet?

Marie: The Industrial Internet brings together industrial machines, advanced analytics and people in a network of highly secured connected devices to monitor, collect, analyze and deliver data-driven insights that help drive transformational business outcomes.   The business benefits include lower cost of operations, greater productivity, output and increased service levels.

Skip: This seems to be a collaborative effort with GE. How do they fit in to the equation?

Marie: At Pitney Bowes, we are leveraging a combination of physical and digital technologies to transform our businesses, which include mailing and shipping, global ecommerce and location intelligence.   We chose to partner with GE to transform our enterprise mailing business with GE Predix, the software platform for the Industrial Internet since GE has expertise in industrial manufacturing.  Our production print and mail equipment is very similar to the large scale industrial GE equipment.

Skip: What makes Clarity unique? 

Marie: This cloud based Industrial Internet technology, the first in the mail industry, allows Pitney Bowes to provide unique innovative capabilities to our clients.  Many systems collect and report data; however, by coupling the cloud analytics with our technical system knowledge and expertise, Clarity Advisor delivers the intelligent insights needed to drive higher levels of operational performance.

And by leveraging the data collected across our global install base, our clients can begin to understand how their operation compares with industry benchmarks and obtain insights that will drive the most optimal combination of jobs, machines and operators through Clarity Optimizer.

Truly innovative and unique, Clarity Scheduler leverages machine learning capabilities along with in-depth insight into the productivity relationships, trends and reoccurring patterns between operators, machines and jobs.  This provides our clients with a dynamic, adaptive real-time scheduler that learns from historical performance to unlock additional capacity and maximize yield.

And finally, all this is delivered through a secure cloud platform that allows our client to focus on their core competencies and automatically receive new features instead of supporting and maintaining complex IT infrastructures.

Skip: Marie, once again congratulations to Pitney Bowes. Do you have any closing comments? How can our readers learn more about the Pitney Bowes Clarity product?

Marie: We are proud of the recognition we have received from Xplor for Clarity.   This innovation offers the Xplor community a solution that will transform the way print and mail operations provide high quality service to their clients and driver better business outcome.  We invite you to learn more about how Clarity might benefit your operation.  Click here to do so.

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Skip Henk, EDP
President/CEO
Xplor International

Much More Than a City in France

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An Interview with XLPrint USA CEO, Gerard Callaghan
By: Skip Henk, EDP – CEO of Xplor International

At our last conference I had the opportunity to meet and speak with Gerard Callaghan, CEO of XLPrint USA, about the various changes in our industry.

I must admit, I was not familiar with XLPrint but after speaking with Gerard and spending some time on their website  (http://www.xlprint.com/) it is apparent that their platform, Paris, is relevant, agile and totally focused on transaction documents.

I decided to circle back with Gerard and get him to share a few additional thoughts on XLPrint and his vision for our industry.

Skip: Gerard thank you for taking the time to share your thoughts with the E-Document News audience.

Gerard: It is my pleasure Skip.

Skip: For our readers that are not familiar with XLPrint and its Paris product, give us your 15 second elevator pitch?

Gerard: XLPrint is a software company and Paris is our flagship product. Paris has been employed in over 55 countries, in almost every industry and in thousands of customers producing billions of printed and digital transaction documents a year. Paris is the culmination of more than 30 years of development and refinement of the tools required to efficiently design, compose and deliver transaction documents. Everyone knows that you need the right tool for a job and XLPrint remains focused exclusively on delivering exactly the right tool for transaction document workflow. We do not attempt to make tools for marketing automation or graphics arts, for example. We focus entirely on transaction document production and workflow. We believe that we continue to excel at this.

Skip: Looking ahead 2-4 years, what will our industry look like?

Gerard: I can’t think of a more exciting time to be in our industry. The rate of change and evolution in the customer communication management (CCM) and customer experience (CX) industry is astounding. Having been in this industry for over 30 years I can’t think of any other period of such great innovation and value creation. However, as exciting as these new opportunities are, companies are still very focused at fulfilling the most basic obligation of delivering transaction documents. This is usually done from business systems that have been in place for a decade or more and will remain in place for another decade or more. Many companies need a solution like Paris to handle these requirements, yet be confident they are investing in solutions that support future requirements. ‘Transaction Document Production‘ may not sound as glamorous as ‘Marketing Automation‘ or ‘Customer Experience’, but it is a vital component of any business and its workflow.

Skip: What effect will emerging technologies have on our customers and our industry?

Gerard: We are working on some very exciting ideas for transaction document content and delivery which will appeal to some of our more forward-thinking customers, but the truth is that the majority of our customers expect only incremental change in this area. Our customers still expect to be delivering significant volumes of printed and PDF/Email transaction documents in 2 to 4 years. As we saw with email delivery, there was no overnight change. Print and mail is still the main medium for transaction documents and it has been, and continues to be, a very gradual change to digital delivery. We believe that businesses will continue to look for specialized, robust, future-proof tools for transaction document production and we believe that XLPrint is one of the most focused and reliable providers out there.

Skip: What does the longer view look like? What will transaction document production look like in 15 years?

Gerard: So, even in 10 years’ time, transaction documents will still be printed and mailed and Paris will be there for them however we believe that by then we will be reaching (or have reached) a tipping point and that the majority of transaction documents will be electronically delivered. At this point, there will be an incredible opportunity to deliver spectacular functionality. We believe there will be an explosion in functionality and capabilities. We are already envisioning and working on these ideas and plan to be there for our customers as they evolve into this very bright future. XLPrint has both feet firmly planted on the ground focusing on what customers need “today” but we are very excited about what lays ahead in the longer term.

Skip: Gerard, thank you for your time. If someone would like to get in contact with you and learn more about XLPrint what is the best way to do that?

Gerard: There is obviously our web site at xlprint.com however you can also contact me directly at gcallaghan@usa.xlprint.com

About XLPrint
2017 sees XLPrint celebrate its 31st year in the business of document production and workflow solutions. We have witnessed, and been a party to, incredible changes in the way that documents are produced, distributed and managed and continue to be at the leading edge of that evolution. With thousands of installations spanning more than 55 countries, producing billions of physical and electronic pages each year, our global industry and market experience is unparalleled.

We pride ourselves on thinking beyond today, and strive to revolutionize how your business will manage tomorrow’s document production opportunities. We base our success on leading-edge technology, reliable and knowledgeable support and solid partner relationships

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Skip Henk, EDP
President/CEO
Xplor International

Why should my company look at EDP Industry Certification?

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An Interview with Scott Draeger, M-EDP, Architect of the EDP Challenge
By: Skip Henk, EDP – CEO of Xplor International

When I was asked to interview someone who has done something significant for the EDP Program that no one else has, I immediately thought of Scott Draeger, M-EDP, Vice President of Product at GMC Software. Scott is the architect of what we today call the EDP Challenge.

To give you a little background about Scott, he has been involved with Xplor now for over 15 years. Over the years, Scott has attended Xplor conferences, spoke at events, chaired education tracks, served as a board member, served on a variety of panels/committees, and much more. His insight and forward-thinking has really helped the industry and Xplor as an association.

Skip: Scott, thank you for taking the time today to speak to me about something I know you are passionate about, the EDP Certification program.

Scott: It is my pleasure as it certainly is a passion of mine.

Skip: When did you get your EDP and what drove you to strive for it?

Scott: When I graduated from UNLV, it was a tough job market. I applied for a “Document Designer” position at National Data Services of Chicago, and I was hired by Louise Wilhelm, EDP (then EDPP). She was especially passionate about the EDP program, because she was part of the first class. She invested time into her team, showing me and my coworkers how the EDP program can turn a job into a career.

From that meeting, I had a personal goal of getting my EDP as soon as possible. I moved on to a different position in the industry, gained my five years of experience, and then went for my EDP. I asked Louise to be my mentor, and she agreed. We put together a portfolio, and I was awarded my certification on stage in Dallas in 2004. I was proud to be recognized as an EDP by a large new group of peers, and I am grateful to Louise for introducing me to this community.

Skip: What does it mean to you personally to be an EDP?

Scott: Being an EDP means that I can prove longevity and dedication in a profession that has a deep well of knowledge, a requirement to constantly learn, and a commitment to improving our craft. EDPs care about how we can improve things, why we are doing these projects, and increasing the impact of the things we to in the design, creation and delivery of electronic documents.

It also means that people often ask me, “What’s an EDP?” (M-EDP in my case.) I love telling them about Xplor, the EDP concept, and how our industry is committed to leading valuable changes that streamline the business aspects of our projects while we are bringing new features and channel to the customer experience.

 

Skip: Has the certification helped you professionally throughout your career?

Scott: Most often, this has helped when I meet people. Every time someone asks, “What’s an M-EDP,” I get a chance to show passion about our industry. This passion then reflects positively on the work I am doing as well as the company I represent. Many times in my career, other EDPs and I have networked to solve some difficult technical, business, or Xplor-related topics. EDPs can find and resolve difficult problems.

 

Skip: A few years ago, you approached me wanting to put your company through an “EDP Challenge”. You have since done it for three years and you’re looking at a fourth. How did the EDP Challenge come about and why did you push for your organization to do an EDP Challenge?

Scott: I was on the EDP Commission, and I saw that the numbers of applicants appeared low to me I know that it is a great program that has added value to my career. I realized that the numbers were low, because I wasn’t doing my part. I looked around at my colleagues and saw a bunch of great potential EDPs. Adding EDP to a business card or an email signature brings credibility to a person. Even when it brings a question, “What does EDP Mean,” it is a chance to show passion for our skills, industry and work.

Once I realized there were many great candidates with a low level of awareness, I looked around for some budget, and negotiated a way to get a large number of EDPs through the program on a single portfolio submission price. Then, it was a matter of hosting some lunchtime webinars about the designation, the process, and the program. The first one generated over 20 new EDPs from several countries. 

 

Skip: What does the certification mean to all the people you’ve guided through the program?

Scott: Over the years, I have mentored or assisted over 50 people through the program. However, I am the worst mentor in all of Xplor’s history, as I believe I have the highest portfolio resubmission rate.  I started to notice that a lot of new skills were becoming requirements for some of the projects. I noticed that a lot of “electronic documents” were moving away from projects run by Xplorers, and moving to some digital, mobile or web agencies. So, I worked a bit with the Xplor EDP Commission to get some of these new skills recognized. Today, applicants can get points for some of these web, mobile, and marketing skills.

This is usually because I am trying to bring people with new roles into the program, because our industry is changing rapidly. Some of these experiences have made earning the EDP designation more valuable for both me and the EDP (they all passed.) Some of the people I have mentored have gone on to achieve some wonderful things in this industry and have even mentored other EDPs. As Xplorers, we need to stop the erosion of communications to fragmented digital projects, so younger EDA applicants with new types of experience are of particular interest to me.
Skip: What does it mean for your company to be investing in their people?

Scott: At GMC Software, two of our shared corporate values include Performance and Passion. We are looking to constantly improve our skills and make sure we are excited about what we do. We invested time in 2 EDP Challenges at GMC. This helped people see that our industry has a lot of skills.

Once they go through the process, Support people see a deeper importance of sales and marketing. Marketing people see the depth of knowledge needed to make great campaigns that speak to potential clients, and the product owners learn more about the deep requirements of integrations into larger processes. So, every applicant learns to appreciate the value of the part they contribute as well as how their part fits into the larger process. Once people see this mix, they have more pride in their work and more awareness of the value of their work in the wider world.

 

Skip: Who do you think should attain their certification?

Scott: I think people who go through the process will be surprised at how large the return on investment of time can be. So, I think that anyone interested in learning about themselves should attain this designation. If you are mildly interested in this as a career, get an EDA. If you’ve been here for five years, and you think you have a story to tell, go for an EDP. I promise you have three great stories to tell, which is the basic criteria for a gret EDP portfolio. I can also promise that going through the process will improve your perspective about where you fit in the industry. With some passion, this context, and an EDP, you can take your career to some amazing places based on the personal insight you gain through the process.

Skip: Thank you very much Scott for taking the time. I look forward to seeing you in Orlando from March 28-30 for Xploration 17 where your newest class from your EDP challenge will be awarded!

If anyone has any additional questions regarding the EDP Certification program, please visit www.xplor.org/edp and take a look around.

Until next time! Take care.

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Skip Henk, EDP
President/CEO
Xplor International

Customer Experience: Put the patty on the damn bun!

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By Skip Henk, EDP, President/CEO of Xplor International

Over the last year I have been spending a great deal of time better understanding the varying intricacies of a customer experience, its relationship to our industry, and how a great customer experience can pay big dividends.

An article I read the other day by Warren Buffet said, “Your business will succeed if you execute this three word mission, DELIGHT YOUR CUSTOMER.” Speaking at the 20th Graduation of Goldman Sachs’ 10,000 Small Businesses at LaGuardia Community College, Buffett told the graduates: “Tomorrow morning when you look in the mirror after you’ve gotten up, just write — or just put it in lipstick or whatever you want — ‘delight my customer’ not ‘satisfy my customer.’ ‘Delight my customer.’”

This perhaps is the most descriptive and succinct definition of a the Customer Experience I have read.

(To read the article http://tinyurl.com/jxgghuy )

We have dozens of customer experiences each week which can vary greatly. Whether you are dropping your clothes off at the cleaners, going to the grocery store or ordering on Amazon we have plenty of opportunity to be delighted.

Some of the most mundane of interactions can be delightful with delight being driven by expectations.

Setting Expectations
Customer experience is how we expect to be treated in a given situation. When we go to the cleaners, we don’t want to wait in line too long to drop them off and we want our clothes cleaned properly and ready when promised. At the grocery store, we expect shelves to be well stocked, for the store to be clean and for there to be plenty of cashiers or self serve kiosks to minimize our wait when leaving. When ordering online, we look for availability, price, shipping costs and time. Then we expect our purchase to arrive on or before the date promised.

Expectations vary based on the task and whether we have high or low expectations. When expectations are met, it represents a good experience.

Put the Patty on the Damn Bun
I occasionally go to a fast food restaurant, typically with fairly low expectations. I do expect to wait if I go during a peak times and I automatically assume my order is will not be right, so I check it. I also expect that it is at least warm.  Reasonable but certainly not high expectations.

hamburgerLast week, I had a Big Mac craving and ventured to McDonald’s to order myself a Big Mac and fries.  (Don’t judge me, I know the Big Mac is 560 calories and fries add an additional 368 calories; this isn’t the point)  The “customer experience” was going along well, I did not have to wait long, the order appeared correct and I saw the fries come out the fryer, so they were nice and hot. I was good to go. I sat down to eat and opened my Big Mac finding BOTH patties were hanging halfway off the bun. Not sure exactly why it crossed me but it did.

As I looked at my burger I contemplated taking it back but decided not to do so. What I realized is that the customer experience can in fact be a moving target with expectations theoretically changing with each transaction. The same may hold true for our industry.

At the Xplor at Graph Expo breakfast session, September 27th in Orlando, our panel, moderated by Matt Swain of Infotrends, will try and answer the question:  “With advancements in technology and changes in human behavior, is offering a superior customer experience a moving target?”

If you are planning to attend Graph Expo, I invite you to attend our complimentary breakfast session sponsored by Canon Solutions America, Compart North America, Pitney Bowes and Xerox Corporation. For more information and to register, visit the event website.

As far as my Big Mac expectations, “Put the damn patty on the bun!”

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Skip Henk, EDP
President/CEO
Xplor International

What EDP Means to Me

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Xplor President/CEO Interview with Franklin Friedmann, 20 Year EDP
July 6, 2016

Continuing from my most recent interview, Benefits to Becoming EDP Certified, I recently caught up with Franklin Friedmann who will be celebrating his 20th year as an EDP this year to discuss what the EDP certification means to him.

If you missed my first post, you can read it and an outline of the EDP Program here.

Skip: Franklin, thank you for taking the time to meet with me!

Franklin: A pleasure.

 

Skip: When did you get your EDP and what drove you to strive for it?

Franklin:  My manager had chosen me to be the first person a Certified Printing specialist with the company. However, recognizing that an EDP(P) had more currency with clients, I told him I would do the Xplor initiative first.

 

Skip: You were a part of the 1996 class, the last year of EDPP Program before they dropped a ‘P’ to better accommodate of digital communication technologies. What have you noticed about this ever-changing industry since?

Franklin: The technology accelerates, though EDP does and should continue to stand for professionalism while content may change.

 

Skip: What does it mean to you personally to be an EDP?

Franklin: It represents a level of attainment, even as the industry shifts to a wider set of values. It therefore is a benchmark.

 

Skip: Has the certification helped you professionally throughout your career?

Franklin: Clients in the transactional space may recognize the credentials. You must prove yourself regardless. My sphere of operation is as a consultant.

 

Skip: Who do you think should attain their certification?

Franklin:  It depends on your current and planned career. EDP is a stepping stone; it may be useful in your organization as a way to measure your knowledge base. It is one of the steps that should also help if you regularly work with clients outside, not only inside your organization.

Thank you again Franklin for taking the time. If anyone has any additional questions regarding the EDP Certification program, please visit www.xplor.org/edp.

Until next time! Take care.

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Skip Henk, EDP
President/CEO
Xplor International

Benefits to Becoming EDP Certified

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Xplor President/CEO Interview with Cheryl Simerson, EDP, 2016 EDP Commission Chair
June 16, 2016

Most everyone in the industry is familiar with continuing education and professional certifications. However, many may not be aware of the Electronic Document Professional (EDP) certification that is available to all professionals in the electronic document and customer communications industry.

The EDP Program: Launched in 1989 as the Electronic Document Printing Professional (EDPP) program was created to recognize those in the industry as subject matter experts in the area of digital print. Regulated by the EDPP Commission, the first class in 1990 consisted of eleven individuals receiving their EDPP certification. As the industry evolved and new technologies became part of the landscape the EDPP commission dropped the reference to ‘Printing’ in 1997 to accommodate other digital communication technologies.

The EDP program is sponsored and maintained by Xplor International which oversees the EDP Commission, however you do not need to be a member of Xplor International for certification or re-certification

I had the chance to speak with Cheryl Simerson, EDP, our new 2016 EDP Commission Chair to discuss her thoughts on EDP certification, as well as, where she would like to take the EDP Program over the next year.

Skip: Cheryl, thank you for taking the time to meet with me and share your views regarding the EDP Program.

Cheryl: No problem! It is my pleasure.

 

Skip: So give me your elevator pitch. What or who is an EDP?

Cheryl: An EDP is someone who has a considerable depth of knowledge and experience in the digital document and customer communications industry and actively working in the industry for a minimum of five years.

 

Skip: When did you get your EDP and what drove you to strive for it?

Cheryl: I received my EDP certification in 1995 and have gone on to recertify every 5 years over the past 20 years.

I originally set the goal for myself to obtain my certification due to not having a college degree and wanted to prove to myself and my peers that although I did not have a degree, I was an expert in the digital printing industry. At that time, a lot of us obtained our knowledge through hands on experience and never took the time out of our work schedules to go back to school to obtain a degree but instead, attended individual vendor educational courses and conferences.

 

Skip: What does it mean to you personally to be an EDP?

Cheryl: To be one of a very elite group of electronic document professionals is very special to me and I look forward to our yearly onsite networking event with my peers who have also achieved this certification level during the Xplor International global conference.

 

Skip: Has the certification helped you professionally throughout your career?

Cheryl: When I first started working on my EDP portfolio and work examples, as I mentioned above, I did it as an accomplishment for myself in order to achieve this personal goal. At that time, I had already been with my company for many years so I didn’t benefit immediately from obtaining my certification. When I finally went out seeking another job opportunity, I discovered my certification brought attention to being a Subject Matter Expert (SME) which proved to bring in a higher salary.

 

Skip: Who do you think should attain their certification?

Cheryl: Anyone interested in expanding their career in the industry should apply! The EDP Certification Handbook can be found on the EDP site.

 

Skip: As the new EDP Commission Chair, do you have any goals you’d like to help the EDP Program achieve?

Cheryl: One of my goals as this year’s Commissioner is to educate individuals in our industry regarding the program. I want to reach out beyond Xplor International members but to the industry as a whole. The first step is a series of interviews talking about the impact EDP certification in E-Document News.

Another area is to reach out to our colleges and universities regarding certification and I look forward to working with Xplor International and the board of directors to market the program. Not only do I want to promote the EDP Certification Program but also our other two designations, Electronic Document Associate (EDA) and Master Electronic Document Professional (M-EDP).

 

Skip: Thank you again Cheryl for taking the time.

If anyone has any additional questions regarding the EDP Certification program, please visit the EDP page or you can contact Cheryl directly at Cheryl.simerson@yahoo.com.

Until Next interview! Take care.

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Skip Henk, EDP
President/CEO
Xplor International

An interview with Harry Lewis, President of the Advanced Function Presentation Consortium

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Xplor President/CEO Skip Henk Interviews Harry Lewis, President of the AFP Consortium

Most everyone in the Xplor Community is familiar with AFP (advanced function presentation) and the impact it has had on our industry over the years. But AFP has come a long way since 1984 when it was first introduced. Most recently, it reached a very important milestone announced in January by the AFP Consortium.

Just a bit of background as to how the consortium came to be:

In October 2004 IBM initiated the formation of the AFP Color Consortium (AFPCC). The purpose was to collaboratively develop color management support in the AFP architecture. This resulted in the creation of the new AFP CMOCA (Color Management Object Content Architecture) specification which was first published in 2006.

In May 2006 IBM announced plans to open up the complete scope of the AFP architecture to the consortium. The new initiative was finalized in February 2009 with incorporation of the AFP Consortium (AFPC).

Today I have the pleasure of speaking with Harry Lewis, president of the Advanced Function Presentation Consortium (AFPC), to get an idea of what the AFPC has been up to for the last several years.

Skip: Harry, thank you for taking the time to talk about the work of the AFPC.

Harry: Skip, certainly, it’s my pleasure.

Skip: Since IBM’s announcement in February 2009, could you share with our readers how the AFPC has evolved and what initiatives they have undertaken?

LewisHarry: As you well know, the print industry, and especially the digital printing industry, is constantly changing. The consortium has been hard at work helping AFP’s end users stay ahead of the game, making big strides on key issues, such as reaching agreement on a standard interchange set (IS/3), continuing to enhance color support, and defining a metadata framework to support tagging at the print file and object level. We defined a subset of AFP for archiving, of which metadata is a key component. Recently, this AFP archive (AFP/A) subset achieved ISO certification, which is essential for end users who want a high degree of confidence when creating searchable, reliable archives, whether to meet their internal needs or to satisfy externally mandated compliance.

Skip: What does ISO certification mean for AFP and its users?

Harry: ISO certification provides a level of assurance to AFP’s end users that the Archive standard brings the levels of data fidelity and efficiency they’ve come to expect from AFP, and, in cases of maintaining regulatory compliance, it gives them something to point to that indicates their archive format is recognized and accepted around the globe.

Skip: So what is next for the AFPC?

Harry: Commercial variable data has been a growing segment of AFP’s user base for a while, and, with the commercial space evolving as rapidly as it is, we intend to track and adapt to those changes to help ensure AFP users are able to meet their – and their customers’ – needs effectively, efficiently and reliably.

Skip: How can companies get involved in the AFPC?

Harry: If a company develops or sells an AFP hardware or software product, tool set or service, they may be eligible for membership. They can request further information through the Membership Information widget on our website, afpcinc.org.

Skip: Harry, I would like to thank you for taking the time to speak with me today. For our readers, you can find out more about the great work of the AFPC and its numerous standards, by visiting http://afpcinc.org/afp-publications/.

About the AFPC
The AFP Consortium is an international open standards body consisting of 33 companies committed to the continued development of the AFP architecture. Since 2004, the AFPC has developed open standards for accurate and consistent ICC-based color management, high-speed complex text, page group recovery within high-volume production, the IS/3 interchange set for compliance, and metadata support for AFP Archive and future applications, such as accessibility features.  The AFPC will continue in its role to grow and maintain the complete set of AFP architecture.

To see a full list of the Consortium’s members and learn more about the AFP Consortium and the new IS/3 AFP interchange set, visit the AFPC website http://www.afpcinc.org.

Until Next interview! Take care.

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

Personalized Video … where does it fit?

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By Skip Henk, EDP, President/CEO of Xplor International
*Cover photo compliments of  Pitney Bowes EngageOne® Video mentioned in post

Personalized Video … where does it fit?
My Grandson recently participated in a “fun run” to help raise money for his school. He ran 39 laps with friends and relatives pledging $$$ per lap. Not a new concept as it has been going on for years. What was unique is that the event actually was organized and managed by an event company who provided all the marketing collaterals, prizes, the online payment portal, etc.

As part of the marketing effort, the event company created a personalized video for the participant to help promote the event to family and friends. The video, albeit a bit too long in my opinion, was a great marketing tool as it features several shots of the participant embedded in the video, which every grandparent, aunt, uncle, cousin and/or family friend watched, because it was cute and personal.

To view a sample video click here: http://www.youtube.com/watch?v=uvvQiUyaLPU

Cute, but there is much more!
The application as it relates to the “fun run” was cute but only reached the tip of the iceberg of what I have found personalized video is capable of.  In preparation for our upcoming conference, I researched various products offered by the likes of Sunday Sky, Pitney Bowes, etc. to find a speaker for our event.

What I have discovered in the bit of research that I did is that a well done personalized video can allow an incredible exchange of information, almost creating a “virtual relationship” with a customer or prospect.  As part of a multi or omni-channel strategy personalized video can significantly enhance the customer experience.

I was able to find a demo by Pitney Bowes online and viewed it at least six different times.  I had several opportunities to select different options that took the video in different directions, all of which extrapolated various responses and information from me.  After I closed and returned to the demo site it “welcomed me back.”  The possibilities appeared endless and I certainly could see the potential in terms of engaging a customer or prospect.

In the scope of multi-channel communications, personalized video certainly offers some unique capabilities to engage someone in a truly personal and interactive manner.  As the technology is embraced it will be interesting to see the various applications and uses.

Pitney Bowes will present “The Future of Customer Engagement is Video. And the Future is Now.” at Xploration 16 in Orlando on April 5th. Along with their presentation, we have fifty-four others that deal with the technologies, processes and best practices that are driving multi/omni-channel communications as well as the customer experience.

I invite you to check it out at www.xplor.org , click on events, then Xploartion 16 Conference. If you are an end user* and have not attended an Xplor conference in the past, I still have a couple complimentary registrations as part of our First Timers Recognition Program.

Look forward to receiving your thoughts on personalized video.

Any questions contact me at skip@xplor.org. Hope to see you in Orlando.

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

 

*End users are identified as users/buyers of technology. Includes, but not limited to, banking, insurance, healthcare, government, utilities, commercial printers, service bureaus, etc.

“What happens if we don’t and they stay?”

/in , /by

By Skip Henk, EDP, President/CEO of Xplor International

Every year around this time I have the opportunity to speak with people about attending our annual conference. Generally questions include fees, the hotel, content, schedule, networking opportunities, and so on.

I also have conversations with people who tell me that they are unable to attend because it is not in the budget. My personal favorite is “my company does not believe in conferences.” The same has held true when I talk about industry certification. “We have no budget, or our company does not see the value.”

One has to ask, why do companies not want to develop their people? I received something from a friend of mine at Print Media Center the other day that makes a great deal of sense…

CFO asks CEO: “What happens if we invest in developing our people and they leave?”
CEO to CFO: “What happens if we don’t and they stay?”

It is costly if you don’t!

Investing in employees is a good investment. It makes employees more productive, speeds up their growth, increases employee satisfaction and retention and is good for your customers.

One year we had an attendee say that he returned with several new ideas for his company that resulted in several millions of dollars in savings. His company invested less than $1500 for him to attend a conference. He also received a cash bonus. The company benefited, he benefited, and his customers benefited.

Investments go beyond attending conferences. One of our members and sponsors put out a challenge to their employees to get an industry certification or designation. The company, GMC Software, made the investment in time and covered all certification fees. As a result, 124 of GMC’s employees obtained either an EDA designation or EDP certification. That is 20% of their employees in one year!

Why did GMC do it? Because they want to developed their people and make them more valuable to the company and subsequently, their customers.

We want to invest in you!

I have attended dozens of conferences over the years and when I do, I have only one objective: leave with one idea or contact that not only paid for the conference, but made me money. Over the years, I have made a lot of money for the companies I have worked for.

Xplor conferences are filled with a wealth of knowledge, great ideas, and great contacts. As such, I would like you to attend the conference free as my guest. (Sorry but you will have to cover travel and hotel)

Xploration® 16 will take place April 5-7, 2016 at the Caribe Royale Orlando in Florida. – featuring 55+ educational sessions, 3 keynote speakers, 2 networking lunches, 2 evening networking events and 35 exhibitors.

For more information, click here.

To receive a complimentary conference pass (Value $1199) simply meet these three simple criteria:

1. An end user* (no vendors please)
2. Have not attended an Xplor annual conference for the last eight years
3. Stay at our host hotel, the Caribe Royale Orlando, a beautiful resort property for $159/night.

To apply, click here.

Any questions contact me at skip@xplor.org. Hope to see you in Orlando.

 

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

 

*End users are identified as users/buyers of technology. Includes, but not limited to, banking, insurance, healthcare, government, utilities, commercial printers, service bureaus, etc.