Do You Wanna BOK?

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 17, 2015

When you read the title, what was the first thought that came to your mind? I am hoping some of you were asking yourselves “What is he talking about? What is a BOK?” That was my dilemma.

Although I have been active and involved in the industry for many years, I did not know what a BOK was or why it was important to our members and the industry in general.

According to our friends at Wikipedia:

a body of knowledge (BOK) is the complete set of concepts, terms and activities that make up a professional domain, as defined by the relevant learned society or professional association.

EDBOKMaking It Relevant
I must admit I was a bit slow to come around to the whole idea of having a BOK for the association. The idea that a document could or would contain the “complete set of concepts, terms and activities” for our industry was difficult to conceive. Looking at the “complete document lifecycle” and all of the inherent components, the different technologies, methodologies and disciplines that put end to end defines our industry would be a monumental task.

Climbing The Mountain
At Xploration® 13, a group of Xplor EDP members got together and determined that it was time our industry had a Body of Knowledge for the Electronic Document Industry. The “Limited Edition” was presented at Xploration® 14 with the first edition being published and released last year at Graph Expo. In all, almost forty people contributed in one way or another to the creation and delivery of our industry BOK. The scope of the book is impressive and includes:

  • Document Development Lifecycle, requirements gathering, business analysis, technical analysis, stakeholder agreement, architecture, information design, project design, development, critical communications recovery(disaster recovery), test and QA, production launch, maintenance
  • Document Production Workflow, data, data objects, composition, print streams, transformations, print management, electronic presentation, web and mobile delivery, archiving, print technology, inserting technology, delivery process.

The end product has become the basis for our industries knowledge and the platform that now drives Xplor’s educational mission.

Who Cares? You Should.
Anyone in our industry, no matter what role you play, will benefit from reading it. If you are in a technical or operations role, this book pulls it all together, filling in the blanks and expanding your overall understanding of the electronic document industry. If you are in sales or marketing, it will give you an end to end view of the industry, the various components and the knowledge will certainly differentiate you from your peers.

Special thanks to all those responsible for bringing this ground breaking document to fruition.

The project team: Matt Riley edp, Project Chair, Neil Merchant m-edp, Project Manager, Pat McGrew m-edp, Editor, Scott Baker, Roberta McKee-Jackson edp, Chad Henk eda

The technology contributors: Paul Abdool edp, William Broddy m-edp , Franklin Campbell edp, Tim Ciceran, Brett Dashwood edp, Christine Durfee, Carol Fiore, Franklin Friedmann edp, Neal Gottsacker , Chris Halicki edp, Cheryl Kay, Kevin Lantaff edp, Robert Linsky, Wendy MacMillan m-edp, William McCalpin m-edp, Linda McDaniel edp, Roberta McKee-Jackson edp, Neil Merchant m-edp, Denise Miano edp, Tim Nelms, Stephen Poe edp, Rebecca Rodgers m-edp, Kevin Tondreau edp

So, Do You Wanna BOK?
For more information on the Electronic Document Body of Knowledge (EDBOK) visit the EDBOK information page under Career Development.


 

skip_Henk_Photo_2011
Skip Henk, EDP
President/CEO
Xplor International

Want To Earn More Money? Attend A Conference!

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 2, 2015

A couple weeks ago I read the 2015 InPlant Salary Survey and certainly was heartened to find that salaries are in fact on the rise. In fact, in the InPlant world, they have risen 9.9% over the last two years.IP_Clip

The survey was very well done and included a wide variety of statistics. InPlant did their typical great job. Of particular interest to me was that of the 231 usable responses, 44% of the managers who attended conferences (up from 27.5% in 2013) made 17.2% more than those that did not. That is a significant number.

The question is why?

Today, one can go to the internet and find almost anything they wish. The internet has become the go to source for information but as Albert Einstein once said “Information is not knowledge.”

To experience knowledge one must not only find facts and information but also acquire skills through experience or education.

So it simply makes sense that those who invest in expanding their knowledge by attending conferences, and learning from the experiences of others are more invaluable to their company.

Besides making more money, Why Attend A Conference?

  • Conference attendees benefit from people who have the same challenges and are willing to share them in order to help others learn from their experience. To learn what to do as well as what not to do.
  • Meeting people face to face and expanding ones professional network has many benefits that will impact your career. Your professional network can become a sounding board, a venue for new ideas, a place to find solutions or in some cases a future employee (or employer).
  • A good conference is a great place to keep up on all the latest technologies and trends.

Just one idea from a conference event can save or make a company a great deal of money. Here is what just one attendee stated after a conference.

“XPLOR one year gave me answers to take home a $500 Million dollar savings to my company! That being said, I was nominated employee of the year!” – Gene

All conferences are not created (or executed) equally

Attending a conference is an investment, one that can pay big dividends but all conferences are not created equal. When choosing a conference you should look for several things.

  • Does the agenda have topics of relevant interest?
  • Are there sessions that will take you beyond what you are doing today? Expand your knowledge of the industry.
  • Are the educational sessions a blend of users and vendors speaking?
  • Are there plenty of networking activities?
  • Does the agenda include best practices and industry trends?
  • Will you walk away with new ideas and motivation?

Yes, I am a bit biased. 

Being the president of Xplor, I may be a bit prejudiced but I believe Xploration® 15 is a unique event that encompasses all six points mentioned above “when choosing a conference”, because it was designed that way.

“The conference content is selected by our members, Xplor HQ just handles the logistics.”

Xploration 15 is April 14-16th at the Wyndham Orlando Resort International Drive in sunny Orlando Florida. Check out our digital brochure.

  • 60+ Educational Sessions
    • Featuring end users, industry analysts and subject matter experts
  • Daily Networking Events: The number one networking conference in the industry!
    • (2) evening events, (2) lunches and (1) breakfast
  • 35+ Industry Partners in the Vendor Forum
    • Meet with leading edge vendors
  • Motivational & Industry Keynotes
    • Devon Harris, three-time Olympian and 1988 Jamaican Bobsled team member which inspired the Disney movie “Cool Runnings”
    • John Biehler, Top 10 Influencer in 3D Printing
  • Acadami’s Electronic Document (BOK): Production Workflow Basics Track
    • A great program for anyone who wants to get a better “end to end” understanding of the document lifecycle.
  • Optional Pre-Conference Courses
    • Print Media Centr – Rescue Your Printshop ROI Workshop
    • Madison Advisors – CCM Intensive

For more information, or to register, please visit the conference website.

Hope to see you in Orlando April 14-16, 2015 ….. (If not, at some conference somewhere)


skip_Henk_Photo_2011

 

Skip Henk, EDP
Xplor President/CEO

2015 Annual Conference

Xploration® 15 is the perfect blend of internationally recognized education and networking events tailored to meet the business and personal needs of document and customer communication professionals. Join us in a casual Florida setting and be prepared to share your experiences, learn from others, and have a bit of fun!

Join us for:

– 60+ Educational Sessions
– Daily Networking Events
– 35+ Industry Partners in the Vendor Forum
– Motivational & Industry Keynotes
– acadami’s EDBOK 101 Track
– Optional Pre-Conference Courses

Don’t take our word for it . . . listen to our attendees!

“Xplor provides the roadway for me to create business alliances. For me, I am the only one in my company who does what I do. Being around ‘Birds of a Feather’, helps me make the right choices for my company. Xplor, one year, gave me answers to take home a $500 million dollar savings to my company! That being said, I was nominated employee of the year, that year!” – Gene

General Session

“This was the first time I attended an Xplor conference and was extremely pleased with the event. The variety of educational sessions gave me the ability to see different viewpoints and ideas on how we could reorganize some of our processes. I enjoyed the panel discussions and the passion and knowledge the members expressed in their views.” – Diana

“It was as if two of the presentations were written just for my company’s situation. My company sent four people new to Xplor and all came away with ideas they can apply within their lines of business. They realized their challenges are not unique, that other companies and the vendors have ideas and solutions to overcome those challenges. The networking sessions and unscheduled networking opportunities are invaluable. The connections and friendships made, and ideas shared will help me be more successful leading change in my company.” – Ken

The ALS Challenge … Creating a Movement

If anyone ever doubted the power of social media you only have to look at the success of the ALS Ice bucket challenge. To date they have raised $79.7 million dollars significantly more (over 4x) than the $19.4 million in total contributions the ALS association received during the year that ended January 31, 2013.

Watching this phenomena unfold reminds me of a Ted video I watched four years ago on “How to Start a Movement”  A movement takes a leader, the first follower, second follower, more followers (more people less risky) … and it must be public.

The ALS challenge has all the components a leader, early participants and tens of thousands of followers. But is there more to it? Why did this turn into a social media bonanza?

ALS is no doubt a great cause but there are a lot of great causes. However, this campaign was the perfect storm. Take a great cause, couple it with a interactive media that reaches 500+M people, throw in the opportunity to do something a bit off the wall AND share it with your friends …. you have a movement. Successful marketing is about creating a movement. No matter what the channel(s)

Has your company created a marketing movement?

Since Xplor International is the association for the electronic document industry AND we think ALS is a great cause we are going to donate $5.00US to each of the first 300 people (up to $1500) who share their ALS video on the Xplor International Facebook Page – have some fun and help raise more money for ALS!

Here is my ALS challenge video: Screen Shot 2014-08-26 at 12.48.11 PM

Donate to ALS: http://www.alsa.org/

Until next time …. Get wet!

 

Describing The World B.G. (Before Google) Can Seem Unbelievable!

The other day my son and I were having a discussion about the similarities between dolphin and mahi mahi. It came to a point in the conversation where he asked me a question and I quickly had to admit I did not know the answer, a real downer for a father. Immediately he took out his cell phone and “Googled” it getting an almost instantaneous answer to his question.
Looking at me quizzically he asked “what did people do before google?” I smiled and said “you went to the library or if you were fortunate enough looked it up in your home encyclopedias. “ (His eyes began to cross)

He was 16 when “the last entry for Encyclopedia Britannica in book form” was announced. However I was excited to share my knowledge of life before Google as I went into my story about how after high school I sold the Encyclopedia Britannica’s. How expensive they were and that you received a beautiful wood bookcase when you bought them. And, every year you could purchase the update volume to keep your information current. I also laughed at how short my career was with one sale, to my parents. (I still have the books in my attic)

At this point he was in full “are you kidding” mode, eyes crossed and asking questions like; What if it was not in the encyclopedia? (You go to the library) What if it is something trivial that you don’t want to spend the time to look up? (Then you didn’t.)

Our discussion shifted to the “value” of Google. Being antagonistic I took the diametrically opposite opinion of my son. He claimed Google gave people instant access to information allowing people instant knowledge, very good points. I however argued Google can be inaccurate in many cases unlike an encyclopedia. It is contributing to the demise of face to face social interaction. It over complicates our lives introducing minutia in an already complicated world. Case in point, did learning about the difference between dolphin and mahi mahi change your life?

As far as the difference between a dolphin and mahi mahi.

The common English name of dolphin causes much confusion. This fish is not related to the marine mammals also known as dolphins (family Delphinidae). Additionally, two species of dolphinfish exist, the common dolphinfish (Coryphaena hippurus) and the pompano dolphin (Coryphaena equiselis). Both these species are commonly marketed by their Pacific name, mahi-mahi.

Don’t believe me? Google it!

 

Not a cloud in the sky…

At Xploration™14 in March we had several sessions on the cloud. Fortunately I was able to attend a couple of them and came back with more questions than answers as to how vulnerable Xplor would be if the cloud suddenly disappeared.

My conclusion to my brief sixty second assessment, we would be in deep trouble depending on the length of the outage and the ability of our provider to get us back up. Xplor’s email system is in the cloud as well as our event registration, website and members hub, which is just about all of Xplor.  We backup our database but if the rest goes down it is still a really big  problem.

Wozniak Agrees?

In further researching I read an interesting article the other day by Steve Wozniak regarding the cloud that made me think. In the article he stated “The more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it. With the cloud, you don’t own anything. You already signed it away.”  Read the article.

The term that really caught my attention was You already signed it away.”  Yes, that is what we often do when we check that terms and conditions box in addition to absolving the provider of most if not all liability.

The Need to Ask Questions

What if your cloud provider goes out of business, is a victim of hackers or cyber terrorists. What are their safeguards? How do you get back up and running?  How do you recover? What is their liability?

Xplor as an organization is going to be asking the three vendors that control our “clouds” these questions.

So how does your organization handle the cloud and the people you entrust with your information?

What if there was not a cloud in the sky? I am curious to hear your views.

 

 

FACETIME IS NOT ALWAYS AN APP

Tucson-skip-henk-xplorLast week I returned from the Imaging Network Conference in Tucson convinced once again there is no substitution for “face timing” with peers. Not FaceTime the app, I mean the original face time. Sitting down and meeting with your peers, bending an elbow together, sharing ideas and taking discussions where virtual is incapable of going..

With Xploration 14 three weeks away I did not have the time nor did I want to make the time to go. I decided to go anyway.

One Idea, One Contact and One Problem Solved

It would have not only been a personal mistake not going to Tucson but a loss for Xplor as well. My time in Tucson netted me one GREAT idea and a new contact for expanding one of our programs. I was also able to solve an ongoing problem and even had time for a bit of fun. Sounds like I was doing what I am paid to do. My job.

It is too early to tell but my $2000 “face timing” investment has great potential:

  • The idea I came away with will generate $20-40k a year in revenue for the association
  • The problem I solved should save $6-10k in direct expense per year
  • My new contact for expanding online programming could significantly change Xplor’s online model.

It Is All About Face-Time

The internet is great for doing research but it can only take you so far. Could I have been as successful online?  No, I would not. My success in Tucson was about showing up. Face time.

Let’s not forget the bit of fun I had. Some ING attendees simply did a nature walk in the desert. Others a short cattle drive. I elected to do a bit of four wheeling in the desert. Had fun, relaxed and returned to the conference the next morning all in one piece, rested and content.

The Moral of the Story

Getting out of the office and participating in industry events is something you should make time for in order to do your job. It is empowering.  When you do attend, have an objective. A problem to solve, someone you want to meet or just be intent on finding that one idea that will pay dividends.

If you want to empower yourself and enjoy some warm weather there is still time to register for Xploration 14, March 25-27 at the Wyndham Resort Hotel International Dr. Interested, email me at skip@xplor.org and I will give you a special discount code just for listening.

Hope to see you in Orlando.

RR Donnelley Buys Consolidated – Survival or Growth?


Early in my career I fantasized about the possibility that 100% of the businesses in the world, their economic output and profits were all the efforts of one person. Seems a bit farfetched but I always deemed it plausible.

Some of the United States most influential industrialists like Andrew Carnegie and Rockefeller had that dream, although those dreams were eventually dashed by anti-monopoly laws.

The Monopoly of Print?

When I heard of the acquisition of Consolidated Graphics by RR Donnelley I certainly was not surprised. Donnelley with a $3.26 billion dollar market cap acquiring a smaller entity with a $617 million dollar market cap. Each company has very respectable “revenue per employee” numbers in a very competitive market with $182,188 and  $197,919, Consolidated having the edge.

A quick look at their websites reveals complementary technologies and product offerings.  Both companies have lots of locations with Donnelley being more “global” with about 40 overseas locations.  A great fit.

Survival or Growth?

So what is RR Donnelley buying? Customers, technology, unique products, people resources or a corporate culture? Maybe all of the above. I am sure there are many that are simply saying it is part of the natural evolution happening in the industry of consolidation due to a shrinking market.  From the outside it certainly looks like this might be the case.

Appears to be the old “survival growth strategy” when a larger company in a declining market buys up smaller companies. Larger company experiences incremental growth and the industry goes on to fight another day. (Remember microfiche and the Anacomp buying spree?)

Not playing monopoly … Just smart business

My guess, is that RR Donnelley is not playing monopoly with the acquisition but is catapulting their evolution as “distributors” of information. It is about content and the delivery of that content utilizing a variety of channels that are instigated by print.

If you look at their websites there certainly is overlap but there are also plenty of differences which represent opportunity and growth. These two forward thinking companies are simply engaging in smart business and are well positioned for the future.  (Kind of like owning both Boardwalk and Park Place)

Survival, growth, monopoly or smart business. What are your thoughts?

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Are We Sacrificing Sales For Convenience?

A Mobile App or The Hot Dog Guy

One of the big joys in my life is attending sporting events whether it  baseball, football, hockey, arena football. There are some things I love and I hate about the experience.

Baseball• I LOVE to sit in the stands, do the wave, eat a hot dog and drink a beer
• I HATE to have to get up and stand in line for a hotdog and a beer
• I LOVE to sit in my seat and buy a hotdog and beer from one of the vendors
• I HATE when they pass my hotdog down the row and 10 people have their hands on it
• I LOVE not getting out of my seat, so I get over it them passing my hot dog

Throw the Hot Dog Guy Out

What if you had a mobile app that allowed you to sit in your seat key in your section and seat number and order whatever you want and it will be delivered to you right where you sit?  Payment is automatic, including the tip and posted to your account. No fuss no muss.

You don’t have to wait for a vendor to come by to remind you that you need another beverage or that your daughter wants cotton candy.

Would you download such an app? Well it’s currently being tested at Yankee Stadium in New York in Section 130 and is also being used in stadiums in Ireland and Australia. It seems just a matter of time to invade the US sports scene unless fans reject it …. which we should.  Click here to check out the whole story

Enough is Enough!

I know I said I hated to get up and stand in line but that is why they have the hot dog and beer vendors. These folks are going to lose their job. And what about the cotton candy guy making me look like a hero when she says “Daddy can I have some cotton candy, pleeeeaaaasseee” and she gives me a kiss on the cheek.

What are the owners thinking? How would I know I needed that second beverage, that bag of peanuts or a second hotdog if those wonderful vendors did not remind.

In my mind they are making a mistake and are going to lose money.  Am I going to download the app? I don’t think so. Are you?

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Addressing The Address Issue

No Address …. Really?

After coming back from Print13 I began my “post-tradeshow/event” ritual. It is the same for every trip I make:

  1. I go through everything gathering every scrap of paper whether it be business cards, receipts, brochures, etc. from my five day trip.
  2. I sort expense receipts by day, business cards with and without notes, notes from meetings and information that I want to read and review.
  3. Do my expenses
  4. Follow up on any action items I may have noted on business cards.
  5. Pass along business cards to be put in my database
  6. Follow up on any notes I have taken
  7. WRITE personal notes to people I met

I know personal notes are a dying tradition but I really think they are powerful and but I am starting to understand why fewer people write them.

I collected 31 cards from 16 different companies of which 12 individuals from six companies did not have a mailing address on their business card. That is 37% roughly of the companies.

Why do people do this? Do they save that much space?  So I go to their website and 4 of the 6 companies do not have their address under the “contact us” tab.

I sent them an email, requested their address and mailed them the note despite their best effort.

Can anyone tell me why you would not have your address on your business card or certainly some place obvious on your website?