The ALS Challenge … Creating a Movement

If anyone ever doubted the power of social media you only have to look at the success of the ALS Ice bucket challenge. To date they have raised $79.7 million dollars significantly more (over 4x) than the $19.4 million in total contributions the ALS association received during the year that ended January 31, 2013.

Watching this phenomena unfold reminds me of a Ted video I watched four years ago on “How to Start a Movement”  A movement takes a leader, the first follower, second follower, more followers (more people less risky) … and it must be public.

The ALS challenge has all the components a leader, early participants and tens of thousands of followers. But is there more to it? Why did this turn into a social media bonanza?

ALS is no doubt a great cause but there are a lot of great causes. However, this campaign was the perfect storm. Take a great cause, couple it with a interactive media that reaches 500+M people, throw in the opportunity to do something a bit off the wall AND share it with your friends …. you have a movement. Successful marketing is about creating a movement. No matter what the channel(s)

Has your company created a marketing movement?

Since Xplor International is the association for the electronic document industry AND we think ALS is a great cause we are going to donate $5.00US to each of the first 300 people (up to $1500) who share their ALS video on the Xplor International Facebook Page – have some fun and help raise more money for ALS!

Here is my ALS challenge video: Screen Shot 2014-08-26 at 12.48.11 PM

Donate to ALS: http://www.alsa.org/

Until next time …. Get wet!

 

Describing The World B.G. (Before Google) Can Seem Unbelievable!

The other day my son and I were having a discussion about the similarities between dolphin and mahi mahi. It came to a point in the conversation where he asked me a question and I quickly had to admit I did not know the answer, a real downer for a father. Immediately he took out his cell phone and “Googled” it getting an almost instantaneous answer to his question.
Looking at me quizzically he asked “what did people do before google?” I smiled and said “you went to the library or if you were fortunate enough looked it up in your home encyclopedias. “ (His eyes began to cross)

He was 16 when “the last entry for Encyclopedia Britannica in book form” was announced. However I was excited to share my knowledge of life before Google as I went into my story about how after high school I sold the Encyclopedia Britannica’s. How expensive they were and that you received a beautiful wood bookcase when you bought them. And, every year you could purchase the update volume to keep your information current. I also laughed at how short my career was with one sale, to my parents. (I still have the books in my attic)

At this point he was in full “are you kidding” mode, eyes crossed and asking questions like; What if it was not in the encyclopedia? (You go to the library) What if it is something trivial that you don’t want to spend the time to look up? (Then you didn’t.)

Our discussion shifted to the “value” of Google. Being antagonistic I took the diametrically opposite opinion of my son. He claimed Google gave people instant access to information allowing people instant knowledge, very good points. I however argued Google can be inaccurate in many cases unlike an encyclopedia. It is contributing to the demise of face to face social interaction. It over complicates our lives introducing minutia in an already complicated world. Case in point, did learning about the difference between dolphin and mahi mahi change your life?

As far as the difference between a dolphin and mahi mahi.

The common English name of dolphin causes much confusion. This fish is not related to the marine mammals also known as dolphins (family Delphinidae). Additionally, two species of dolphinfish exist, the common dolphinfish (Coryphaena hippurus) and the pompano dolphin (Coryphaena equiselis). Both these species are commonly marketed by their Pacific name, mahi-mahi.

Don’t believe me? Google it!

 

Not a cloud in the sky…

At Xploration™14 in March we had several sessions on the cloud. Fortunately I was able to attend a couple of them and came back with more questions than answers as to how vulnerable Xplor would be if the cloud suddenly disappeared.

My conclusion to my brief sixty second assessment, we would be in deep trouble depending on the length of the outage and the ability of our provider to get us back up. Xplor’s email system is in the cloud as well as our event registration, website and members hub, which is just about all of Xplor.  We backup our database but if the rest goes down it is still a really big  problem.

Wozniak Agrees?

In further researching I read an interesting article the other day by Steve Wozniak regarding the cloud that made me think. In the article he stated “The more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it. With the cloud, you don’t own anything. You already signed it away.”  Read the article.

The term that really caught my attention was You already signed it away.”  Yes, that is what we often do when we check that terms and conditions box in addition to absolving the provider of most if not all liability.

The Need to Ask Questions

What if your cloud provider goes out of business, is a victim of hackers or cyber terrorists. What are their safeguards? How do you get back up and running?  How do you recover? What is their liability?

Xplor as an organization is going to be asking the three vendors that control our “clouds” these questions.

So how does your organization handle the cloud and the people you entrust with your information?

What if there was not a cloud in the sky? I am curious to hear your views.

 

 

FACETIME IS NOT ALWAYS AN APP

Tucson-skip-henk-xplorLast week I returned from the Imaging Network Conference in Tucson convinced once again there is no substitution for “face timing” with peers. Not FaceTime the app, I mean the original face time. Sitting down and meeting with your peers, bending an elbow together, sharing ideas and taking discussions where virtual is incapable of going..

With Xploration 14 three weeks away I did not have the time nor did I want to make the time to go. I decided to go anyway.

One Idea, One Contact and One Problem Solved

It would have not only been a personal mistake not going to Tucson but a loss for Xplor as well. My time in Tucson netted me one GREAT idea and a new contact for expanding one of our programs. I was also able to solve an ongoing problem and even had time for a bit of fun. Sounds like I was doing what I am paid to do. My job.

It is too early to tell but my $2000 “face timing” investment has great potential:

  • The idea I came away with will generate $20-40k a year in revenue for the association
  • The problem I solved should save $6-10k in direct expense per year
  • My new contact for expanding online programming could significantly change Xplor’s online model.

It Is All About Face-Time

The internet is great for doing research but it can only take you so far. Could I have been as successful online?  No, I would not. My success in Tucson was about showing up. Face time.

Let’s not forget the bit of fun I had. Some ING attendees simply did a nature walk in the desert. Others a short cattle drive. I elected to do a bit of four wheeling in the desert. Had fun, relaxed and returned to the conference the next morning all in one piece, rested and content.

The Moral of the Story

Getting out of the office and participating in industry events is something you should make time for in order to do your job. It is empowering.  When you do attend, have an objective. A problem to solve, someone you want to meet or just be intent on finding that one idea that will pay dividends.

If you want to empower yourself and enjoy some warm weather there is still time to register for Xploration 14, March 25-27 at the Wyndham Resort Hotel International Dr. Interested, email me at skip@xplor.org and I will give you a special discount code just for listening.

Hope to see you in Orlando.

RR Donnelley Buys Consolidated – Survival or Growth?


Early in my career I fantasized about the possibility that 100% of the businesses in the world, their economic output and profits were all the efforts of one person. Seems a bit farfetched but I always deemed it plausible.

Some of the United States most influential industrialists like Andrew Carnegie and Rockefeller had that dream, although those dreams were eventually dashed by anti-monopoly laws.

The Monopoly of Print?

When I heard of the acquisition of Consolidated Graphics by RR Donnelley I certainly was not surprised. Donnelley with a $3.26 billion dollar market cap acquiring a smaller entity with a $617 million dollar market cap. Each company has very respectable “revenue per employee” numbers in a very competitive market with $182,188 and  $197,919, Consolidated having the edge.

A quick look at their websites reveals complementary technologies and product offerings.  Both companies have lots of locations with Donnelley being more “global” with about 40 overseas locations.  A great fit.

Survival or Growth?

So what is RR Donnelley buying? Customers, technology, unique products, people resources or a corporate culture? Maybe all of the above. I am sure there are many that are simply saying it is part of the natural evolution happening in the industry of consolidation due to a shrinking market.  From the outside it certainly looks like this might be the case.

Appears to be the old “survival growth strategy” when a larger company in a declining market buys up smaller companies. Larger company experiences incremental growth and the industry goes on to fight another day. (Remember microfiche and the Anacomp buying spree?)

Not playing monopoly … Just smart business

My guess, is that RR Donnelley is not playing monopoly with the acquisition but is catapulting their evolution as “distributors” of information. It is about content and the delivery of that content utilizing a variety of channels that are instigated by print.

If you look at their websites there certainly is overlap but there are also plenty of differences which represent opportunity and growth. These two forward thinking companies are simply engaging in smart business and are well positioned for the future.  (Kind of like owning both Boardwalk and Park Place)

Survival, growth, monopoly or smart business. What are your thoughts?

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Are We Sacrificing Sales For Convenience?

A Mobile App or The Hot Dog Guy

One of the big joys in my life is attending sporting events whether it  baseball, football, hockey, arena football. There are some things I love and I hate about the experience.

Baseball• I LOVE to sit in the stands, do the wave, eat a hot dog and drink a beer
• I HATE to have to get up and stand in line for a hotdog and a beer
• I LOVE to sit in my seat and buy a hotdog and beer from one of the vendors
• I HATE when they pass my hotdog down the row and 10 people have their hands on it
• I LOVE not getting out of my seat, so I get over it them passing my hot dog

Throw the Hot Dog Guy Out

What if you had a mobile app that allowed you to sit in your seat key in your section and seat number and order whatever you want and it will be delivered to you right where you sit?  Payment is automatic, including the tip and posted to your account. No fuss no muss.

You don’t have to wait for a vendor to come by to remind you that you need another beverage or that your daughter wants cotton candy.

Would you download such an app? Well it’s currently being tested at Yankee Stadium in New York in Section 130 and is also being used in stadiums in Ireland and Australia. It seems just a matter of time to invade the US sports scene unless fans reject it …. which we should.  Click here to check out the whole story

Enough is Enough!

I know I said I hated to get up and stand in line but that is why they have the hot dog and beer vendors. These folks are going to lose their job. And what about the cotton candy guy making me look like a hero when she says “Daddy can I have some cotton candy, pleeeeaaaasseee” and she gives me a kiss on the cheek.

What are the owners thinking? How would I know I needed that second beverage, that bag of peanuts or a second hotdog if those wonderful vendors did not remind.

In my mind they are making a mistake and are going to lose money.  Am I going to download the app? I don’t think so. Are you?

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Addressing The Address Issue

No Address …. Really?

After coming back from Print13 I began my “post-tradeshow/event” ritual. It is the same for every trip I make:

  1. I go through everything gathering every scrap of paper whether it be business cards, receipts, brochures, etc. from my five day trip.
  2. I sort expense receipts by day, business cards with and without notes, notes from meetings and information that I want to read and review.
  3. Do my expenses
  4. Follow up on any action items I may have noted on business cards.
  5. Pass along business cards to be put in my database
  6. Follow up on any notes I have taken
  7. WRITE personal notes to people I met

I know personal notes are a dying tradition but I really think they are powerful and but I am starting to understand why fewer people write them.

I collected 31 cards from 16 different companies of which 12 individuals from six companies did not have a mailing address on their business card. That is 37% roughly of the companies.

Why do people do this? Do they save that much space?  So I go to their website and 4 of the 6 companies do not have their address under the “contact us” tab.

I sent them an email, requested their address and mailed them the note despite their best effort.

Can anyone tell me why you would not have your address on your business card or certainly some place obvious on your website?

Make Your Next Tradeshow An Event!

Are You Excited About Print13?  You Need To Be!

You book a flight, a hotel room and make sure you register for the free exhibit hall pass. You even sign up for a few conference sessions.  Where are you going?  To a tradeshow!

If you are in your mid-20’s you are absolutely pumped. A trip out of town, a few days away, most likely to a new city, all expenses paid. It doesn’t get any better than this. If you have been around the industry for 20+ years, you are either truly excited or saying “oh, boy another trade show,” with a great deal of sarcasm in your voice. Young or old if you are not excited get out of the industry and go do something else.

Two Types of Tradeshow People

Primarily there are two types of tradeshow people: the buyers and the sellers. Buyers attend to look at new products and services, get a little education and expand their network. Sellers attend to show the buyers their products, share their knowledge and hopefully become part of their network. The buyer/seller relationship can and should be a beautiful thing.

Young or Old Tradeshows Present a Unique Opportunity

I have been attending tradeshows for over 35 years and I still get excited going to one. Why, because I MAKE IT an event. I plan for it, I set expectations and I make sure my investment in time and money will pay big dividends and you should be doing the same thing too.

If you are a buyer tradeshows are a great opportunity to visit with a lot of vendors without being “overwhelmed” shall we say. My suggestion is to:

Put together a show plan:

• Write a list of any technology that your company is considering and cross check it with the exhibiting vendors on the tradeshow website. Do your homework on the vendor companies and visit their booths. Do some preliminary qualification.

• Allow blocks of time for “new stuff”. Large tradeshows are a mecca for new product announcements of products you may not be aware of. Make sure you look on the event website, onsite publications etc. for new technology announcements. The more you know, the better you can stay on the leading edge.

• Look at the available conference sessions. Pick a few that would expand your knowledge base and make you more valuable to your customers and company.

• Get on your social network and find out who is attending and meet up.

Work the plan and plan to work!

As a seller, where else can you hook up with dozens of customers and prospects without flying city to city going through security, eating airport food and getting back home grumpy and tired. Tradeshows can be a sales bonanza IF YOU PLAN!

• Contact ALL of your customers and prospects to see if they plan to attend. If you can, offer them free exhibit passes, an invitation to a company event, etc.  Even if they do not plan to attend they know you were thinking of them. It is a point of contact!

• Schedule appointments with your customers and prospects. If you have a booth, take them through the latest product announcements and/or new features.

• Check out your competition. (Get some free tchotchkes )

• Allow blocks of time to walk the floor and look at “new stuff” in your product category. The more you know, the better you can stay on the leading edge.

• Look at the conference sessions. Pick a few that would expand your knowledge base and make you more valuable to your customers and company. Learn a couple “techie” phrases. Goes a long way.

• Get on your social network and find out who is attending and meet up.

Work the plan and plan to work

Whether a buyer or seller expand and share your knowledge, meet new people and have fun. It should be.

My next tradeshow is PRINT 13 in Chicago September 8-12. Let me know if you will be there. We can hook up.

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The Future of Credit Cards …. Really!

I recently read an article on “The Future of Credit Cards” published as a result of a conference devoted to travel and credit card rewards.  Executives from Chase, Barclaycard, US Bank, Capital One and American Express were on hand to share their views on the future of credit cards.

My expectation was that they would simply predict the demise of the physical credit card, as mobile technology certainly can replace it almost instantaneously. In one of my February posts entitled “Remember Your Smartphone, Forget Your Wallet”, I addressed this.

However, these execs went beyond the boundaries of simply replacing the physical card. For many, these discussions are not an “epiphany,” individually you may be familiar with some if not all of their talking points. For others, who assume the evolution of technology, they make perfect sense and you ask yourself, “what is the big deal?”

The fact that banks are talking about this collectively is a big deal.

  • Big Data – One of the new buzz words certainly familiar within our community. We talk about it in webcasts and conference sessions but what was interesting in the article is the discussion of leveraging that data across multiple vendors. Can a free Subway drink at your local Walmart be in your future?  (Only makes sense if your Walmart has a Subway)
  • Mobile – Once again not a new concept, but providing realtime “offers” to cardmembers utilizing location and spending data. My wife would love to get a 20% off coupon while standing outside Justice with my daughter.
  • Budgeting Tool/Spend Smarter – This one seemed counter intuitive to me based on the concept of the credit card and habits of some people in using one.

Banks hope to offer cardholders not just deals and offers, but information to help manage spending  offering information to consumers about how they spend and how to spend smarter. This should be interesting to watch.

  • Unbanked/Underbanked – At the conference it was reported that 8.2% of the people did not have a checking or savings account and were referred to as “unbanked.” They also referred to the “underbanked” as people who have a checking or savings account, but use non-bank means of credit, like payday loans. This group represents 20+% of the population and growing.

AMEX partnered with Walmart on the BlueBird prepaid card looking to the next generation who may not want a bank account. As mentioned in the article, it remains to be seen but the next generation might find bank accounts as relevant as land lines, compact discs, and print publications.

  • Less Junk Mail / More Social Media – Note was made that credit card marketing is changing. No surprise here. Rising costs of traditional mail coupled with the communication preferences of the next generation makes this a bit of a no brainer. Barclaycard was noted as leading the way in integrating social media with its credit card products by introducing the Ring card .

David Gold, General Manger of Partnerships for Chase Card Services noted that he wakes up every day worried about what will be written online about his products by bloggers who focus on how many cents they can get out of each point. Certainly something we need to watch today.

What does it mean for the stakeholders?

As a customer:  Some of it sounds pretty good and high tech. Who wouldn’t want great relevant offers, discounts and ways to spend your money smarter?

The credit card company: higher customer retention, decreased costs, increased revenue and more accounts.

As a vendor: Opportunity! These companies will need consultants, software and hardware to implement these changes.

Will be fun to look back on this in a few years.

To read the whole article go to: http://finance.yahoo.com/news/future-credit-cards-080024294.html

Better Ingredients, Better Pizza, Great Marketing …. Papa John’s

PapaJohns_SkipHenkDespite the fact that they are in all 50 states and 35 countries I have never had a Papa John’s pizza. The only reason I can cite is that they came late to our relatively small community where I have bought from our local New York pizzeria, Pizza Supremo, for 10+ years.

I will admit for kid’s birthday parties I have ordered from the national chains, but what do kids know about good pizza, and despite the fact Papa John’s opened a location that serves our area about a year ago, my curiosity had never peaked or inspired me to deviate from ordering from my local pizzeria.

I have marveled at their TV commercials, especially during Super Bowl when they give away 1,000,000 pizzas, which still boggles my mind. I love their tagline “Better Ingredients, Better Pizza, Papa John’s,” but I have never ordered one pizza.

Well anyway, my 11 year old came home with a fundraiser for the school, sponsored by Papa John’s. This was not the typical “order from us and we will donate xx% to your school.” What Papa John’s did was brilliant!

They delivered a whole lot of pizza boxes to the school, had the kids decorate them and if you order a pizza they will deliver it in the box your child decorated AND donate 20% of the sales to the school.

ABSOLUTELY BRILLIANT!!!!!  Kudos to Papa John’s! What father would not order a pizza in a box decorated by their 11 year old daughter?  Not this one.

Caroline_PizzaWell we had pizza last night and I must admit it was pretty good. I had to call the local Papa John’s to order as opposed to ordering online but I understood immediately when I was asked my daughter’s name, grade and who her teacher was. (They had almost 800 boxes)

I elected to pick up my order and as soon as they placed the box in front of me I knew it was decorated by Caroline due to her signature giraffe drawing and I love dance notation.

The box itself was a standard Papa John’s box that was folded inside out, so the outside was now all white and a perfect canvas for kids.

While Papa John’s may not entirely replace my local pizzeria I certainly will order from them when I have the need for a “national chain” pizza at the next birthday party.

KUDOS again to Papa John’s!

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