How to Develop an Omni-Channel Approach to Critical Communications Management

Title:  How to Develop an Omni-Channel Approach to Critical Communications Management
Track
:  The Customer Experience
Date/Time:  Tuesday April 5th – 4:00pm to 4:50pm
Room: Bonaire 1
Presenter: Michael O’Quinn

How you communicate with your customers defines their entire experience. To provide them with the best possible experience, it’s important that you have the ability to manage all communications with them across every platform used for one single view of the customer so that conversations can continue seamlessly from any channel. This session will discuss what critical communications management is; the challenges associated with it (and strategies for addressing those challenges) and why and how you should move from a multi-channel to an omni-channel approach to give your customers the best experience.

Attendee Takeaways:

  1. Learn effective strategies for addressing the challenges of designing an omni-channel communication strategy for critical communications management.
  2. Learn the benefits of seamlessly integrating all communications channels to provide customers with a unified communications experience.
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