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Xplor International to Co-Locate with ISA International Sign Expo 2019

Two Organizations Expand Their Event Relationship

LUTZ, FL – November 29, 2018 – XPLOR19 and ISA International Sign Expo 2019 will co-locate in Las Vegas, bringing together the worldwide electronic document systems industry with the sign, graphics and visual communications industry. This marks the first time in 12 years that Xplor has been on the West Coast.

Xplor International and ISA have partnered for the past few years in educational sessions to help their members see where the two industries intersect. But 2019 will mark the first time that the two have co-located their complete events.

Both will be held in April at Mandalay Bay Convention Center in Las Vegas. XPLOR19 will be April 23-25 and the ISA Sign Expo will be April 24-26, with a pre-conference day on April 23.

“We have been excited to work with Xplor these last few years, and look forward to deepening our relationship in 2019,” said Lori Anderson, ISA president and CEO. “It is clear that there is overlap from both an attendee and exhibitor standpoint, so the co-location makes it easier and more beneficial for all. More importantly, though, this provides an opportunity for each of our respective attendees to explore where synergies exist.”

Xplor’s conference and vendor forum brings together end users, analysts, consultants and industry experts who share the best practices and trends in customer communications and digital documents. XPLOR19’s unique single-ballroom configuration is designed to maximize exposure to conference attendees and drive booth traffic. The XPLOR19 vendor forum is limited to 40 exhibitors. ISA International Sign Expo typically features more than 600 exhibitors and 20,000 attendees representing the breadth of the sign, graphics and visual communications industry.

“The overall excitement about this event has been overwhelming,” said Skip Henk, Xplor International’s president and CEO. “There is a lot of technology and information at the ISA Sign Expo that will be of interest to our members and vice versa. Bringing XPLOR19 and ISA International Sign Expo 2019 to one location will increase the likelihood that sign companies, printers, in-plant executives and end users will need to leave the office only once to attend a show that has it all.”

To learn more about XPLOR19, visit www.xplor.org/XPLOR19. To learn more about ISA Sign Expo, visit www.signexpo.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

About ISA International Sign Expo
ISA International Sign Expo is the on-premise sign and visual communication industry’s largest expo. Held each spring, the event features the latest products that showcase the breadth of the sign and visual communications industry along with education and networking events. The event has been named to the Trade Show News Network’s List of Top 250 Trade Shows and ranked in the Top 100 Largest Events by Trade Show Executive three consecutive years. Learn more at www.signexpo.org.

About International Sign Association
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.

Xplor International and International Sign Association …. Why?

By: Skip Henk, EDP – CEO of Xplor International

On April 20, 2017 Xplor International will be sponsoring an educational session, targeted to wide format printers at SIGN EXPO 2017. The session being held April 20th from 2:30-3:30 pm is part of a great educational program put together by ISA.

Since the announcement, I have had several members ask me why ISA? What does  Xplor and ISA have in common?

I have spoken many times about my theory that lines continue to blur between technologies.

  • That data differentiates applications
  • Data is simply dots on a media
  • One day there will be an “output center”, a kind of an expanded “in-plant” that will handle all output whether print or digital on all media

So back to ISA: The event which attracts approximately 20,000 attendees and features 600 exhibitors. It is a BIG event. Peeling back the onion:

  1. The event attracts a lot of printers, certainly a great target audience for Xplor education.
  2. There are many wide format vendors, from our space, that exhibit at ISA
  3. There are attendees looking for inkjet.
  4. There is an opportunity for Xplor to provide inkjet educational programming.
  5. Wide format and effective use of data, can be a great opportunity for ISA attendees.
  6. No organization knows data as well as the Xplor Community.

So, what does data and wide format printing have in common? Data allows versioning, segmentation, barcoding, QR codes, augmented print and more.

The session Xplor is sponsoring will be presented by Pat McGrew, M-EDP, CMP and is titled, “Wide Format: Using Data to Increase Profit and Create Opportunity.” Pat will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers.

Session Description: Wide Format printers can grow their market by using data-driven design techniques used by transaction printers and direct mailers. Xplor International, the go-to resource for education for transaction printers and direct mailers will share with you how to apply use of data to the sign, graphics and visual communications industry. Take a few notes, walk away with new ideas and see how some of your competitors are making money using these tried and true methods. The session being held April 20th, from 2:30 – 3:30 pm in room Islander C.

I see a great deal of opportunity working with ISA in the future and look forward to the possibilities.

Receive a free tradeshow entry as well as free entry to the 6 print sessions (ISA-09, ISA-15, ISA-18, ISA-20, ISA-28, ISA-33) plus 25% off additional education.  Check out our promotional flyer for more details: http://bit.ly/2nVCYeU

It is going to be a GREAT conference and GREAT session. Hope to see you in Vegas!


skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International

Xplor International to Sponsor Session at Upcoming ISA Event

Wide Format: Using Data to Increase Profit and Create Opportunity

Lutz, FL — March 21, 2017: Xplor International, the worldwide electronic document systems association, today announced that they will be hosting an educational session, targeted to wide format printers, at the upcoming International SIGN EXPO 2017 being held in Las Vegas April 19-22, 2017.

Tweet this: Xplor to host session targeted to wide format printers at upcoming ISA event bit.ly/2m6Jpi8 #Xplor17

The session titled, “Wide Format: Using Data to Increase Profit and Create Opportunity” will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers. The session, presented by Pat McGrew, M-EDP, CMP of InfoTrends, a division of Keypoint Intelligence, and sponsored by Xplor International, will focus on how to apply the use of data to the sign, graphics, and visual communications industry.

“We are excited about working with the International Sign Association in Las Vegas this year. They are great people to work with and I believe Pat’s presentation will present new opportunities for the wide format industry.”, says Skip Henk, President and CEO of Xplor International, “Beyond Las Vegas, we are collaborating on ways ISA and Xplor can work together as we both see a great deal of opportunity.”

Pat McGrew, M-EDP is the Director of Production Workflow Services at InfoTrends, a division of Keypoint Intelligence. She has an extensive background in data-driven customer communication and production printing with offset, inkjet and toner. Ms. McGrew is the co-author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, writer in the industry trade press, and a frequent speaker at industry events around the world.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

About SIGN EXPO 2017
For nearly 70 years, ISA International Sign Expo has been breaking records in exhibit sales and attendance. Join 20,000 colleague and explore the nearly 600 knowledgeable suppliers who come together at this always exciting event. For further information, please visit http://signexpo.org/.