What is Behind GMC Software’s New Look? An Interview with Tamir Sigal, CMO of GMC Software

Xplor President/CEO Skip Henk Interviews Tamir Sigal, CMO of GMC Software

GMC Software has been a longtime supporter of Xplor International and a leading provider of Customer Communications Management (CCM) software for many years.

Headquartered in Switzerland and with offices throughout Europe, the Americas, Asia and Australia, GMC Software serves thousands of users worldwide in a wide range of industries including financial services, banking, insurance, health care and the service providers that serve those industries.  In 2012 GMC Software was purchased by Neopost.

Recently GMC launched a new logo. The familiar “GMC Software” is still part of the moniker but some interesting graphics have been introduced.

So as one who is always curious about the meaning behind logos, I, Skip Henk, decided to contact GMC Software’s Chief Marketing Officer, Tamir Sigal, to see what I could find out.

Skip: Tamir, thank you for taking the time to speak with me. For our readers who are not familiar with GMC Software could you give us your 15 second elevator pitch?

Tamir SigalTamir:  It’s good to talk to you, Skip. GMC Software helps companies communicate with their customers and employees. We empower organizations to create stronger engagements with timely and relevant communications. We are the only company that provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. As a leader in customer communications, GMC supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

Skip: I like the new logo. What drove the introduction of a new logo?

Tamir: GMC has served our market well since the company’s inception over 20 years ago. We have long-standing relationships with many of the leading companies and biggest brands in the world. And during that time there have been a lot of changes in the way people interact. Today, our customers rely on us to help them deliver digital engagements across multiple channels with one design. It was time to give GMC Software a new look and voice. Obviously a logo is a big part of a company’s brand.

Skip: Can you share the story behind its development? What do the graphics represent?

GMC Logo 062215Tamir: With the new logo, we wanted to reiterate our focus on delivering outstanding products, using the latest technologies and overachieving on customer needs. So first and foremost, the logo represents a focus on customers – GMC’s customers and our clients’ customers. The second theme of the logo is around technology. Today’s technology devices are responsive and utilize pinching to zoom in and out of visual elements. The frame represents the need for all solutions today to be responsive. Finally, today’s journey is not just about onboarding and delivering monthly communications. Every interaction
a leading brand has with their customers is important – and the symbol allows companies to focus on specific steps of the entire journey.

Skip: What do the graphics and colors represent?

Tamir: The idea was to use gradient colors to make a connection between the 20 years of experience and the future of GMC Software. We wanted to incorporate the previous logo’s colors and themes. The best way to do this is by using gradient shading.

Skip: You also changed your tagline from “The smartest way to engage customers” to “Your Customers. Engaged.” Why make this change?

Tamir: The tagline we used was specifically related to the GMC Inspire product line. The new tagline is more relevant at the corporate level. At GMC, we wanted to move the focus away from our product to what our customers want to achieve with their customers – better engagement.   

Skip: I thank you for taking the time to share with our readers more about GMC and your new branding. Any closing thoughts?

Tamir: For your readers, I invite them to visit our new website at There is a great deal of information and resources available that may be of interest to them.

Skip: Once again Mr. Sigal, thank you for your time and for your ongoing support of Xplor over the last 20 years. I look forward to seeing the GMC team at Xploration 16 in Orlando.

I highly encourage our readers to take a look at GMC’s new website because it does look great! I always enjoy the great blog postings GMC has and recently read a good one by Scott Draeger that you should take a look at. It’s titled: A glimpse into the future of Customer Communications Management (CCM).

Until next interview! Take care.


Skip Henk, EDP
Xplor International

A look at Xploration 15 from the Student Perspective

Xplor International University Chapter, Ryerson University
Interview by Skip Henk, EDP with Ryerson students Valerie Drozdowsky and Kyle Tavares

Almost two years ago Xplor International and Xplor Canada launched their first University Chapter at Ryerson University in Toronto.

Since that time Xplor Ryerson has prospered with student members holding onsite campus events, a job fair, attending Xploration 14 as well as the 2014 Xplor at Graph Expo event and most recently Xploration 15 in Orlando, Florida.

And as time has passed some of the “founding” members of the chapter are graduating and venturing into the workforce.

I recently asked Kyle Tavares and Valerie Drozdowsky, two of the founding members of the Xplor Ryerson Chapter what their thoughts were on Xploration 15.

Skip: What was the value to you and the other Ryerson students in being able to speak with vendors and other document professionals at Xploration 15?

Kyle: Although we are used to speaking and networking with vendors when we attend other trade shows, Xploration 15 was a unique experience for all of us. As a student we usually do not get the “time of day” from the sales people because they know we are students and will not be purchasing their products or services.

At Xploration15 it was the exact opposite – we were able to speak with people who wanted to converse with us. Many of the vendor participants were decision makers who were very interested in what we thought about the Xploration15 experience, and they took the time to educate us on the goods and services they provide.

Valerie: The value that I find in speaking with vendors and other document professionals as a student is getting a chance to learn more about the mission that the vendors are trying to create as a company and also gaining the confidence to even speak to them. It may seem funny but being a student, it’s hard to know where you stand against these professionals who have worked in the industry for years. After a bit of time, the main value I get is recognition. When they start to remember your name and who you are, you feel valuable.

Skip: Was there anything in particular that you learned that may help your career?

Kyle: The experience taught me a lot about networking. As a student I found the educational sessions were very well done. I was able to attend most of the sessions that interested me and pull very valuable information from all of them. The best ones for students I thought were the LinkedIn and networking sessions. I found those very applicable for students. Many of the panel discussions also contained great information. It was great to be able to ask insightful questions about the topics.

Valerie: I have learned that building relationships is a very big part of being successful in the business world. Watching how everyone interacts at these conferences I now understand how to act, dress and communicate professionally in a conference and a working environment. All of this has made me develop a passion to work in the industry that I am entering. I have also learned how to approach and communicate with others, whether they are much older or much more experienced than I am. Being the second conference that I have attended, I found it easier to join in conversations and discussions, whether personal conversations or group discussions.

Skip: Any opportunities you may have to explore employment opportunities?

Kyle: For me personally it was a great opportunity to speak with a variety of vendors. I spoke with several vendors including Mary from NEPS to inquire what their business was all about. Later that evening their President approached me and asked if I would like an opportunity to interview with NEPS. Just following Xploration15 I had an interview and I am now a NEPS employee.

Valerie: Last year I was able to make a connection for an internship opportunity with Symcor, in Mississauga for the summer of 2014. It was required to complete a 420 hour internship at a company related to our school work and the graphic arts industry.

This year was a bit different. I did get to meet a lot of new employers, mostly from the U.S. Since I am looking for employment in Canada I wasn’t able to find an employment opportunity directly from the conference but I did make additional connections. I had a third interview with TC Media a week ago and I am still waiting for a response. We’ll see what happens in the next few weeks. Fingers crossed.

Skip: Sounds like it was a great event for you both. Do you have any closing remarks?

Kyle: My involvement with Xplor International and the Xplor Ryerson Chapter has provided me opportunity to not only expand my knowledge and personal network, but also launch my career. I would recommend any student looking to be part of the Communications Industry to join Xplor, and if your school has an Xplor University chapter become part of it.

Valerie: It’s always valuable listening to the latest trends in workflows, listening to how companies are getting the younger generation more involved and how the companies are evolving their mission statements to cater more to and fit in with the millennials.
Skip: Valerie and Kyle, thank you for sharing your experiences about Xplor as well as Xploration 15. I look forward to seeing you both next year at Xploration 16.

Note: Any college or university that would like to discuss the possibility of having an Xplor University Chapter can contact Chad Henk at or call +1-813-949-6170.

Click here for a brochure on the Xplor University Chapter Program.


An Interview with Mike Jackson, CEO of eLynxx Solutions

By: Skip Henk, EDP, President/CEO of Xplor International

I was recently introduced to Mike Jackson, CEO of eLynxx Solutions and although I was not familiar with eLynxx, Mike certainly had some interesting insight on some of the relevant issues in our industry.

I decided to go back to Mike, ask a few more questions and share them with the E-Document News audience.

Skip: For our readers who are not familiar with eLynxx, give us your 15 second elevator pitch.

Mike: eLynxx Solutions provides cloud software that serves a very specialized need in the marketplace. Our software is purpose-built to help organizations plan, source and manage the acquisition of custom marketing materials such as direct mail, publications, POP signage and all things print. Our platform connects stakeholders and coordinates all steps from planning to payment. In short, it strengthens the marketing supply chain by bringing complete order and transparency to a process that’s usually managed through a maze of emails and spreadsheets.

Skip: Can you tell us about eLynxx itself and perhaps a short history?

: I’ll try to give you the short description of a long history since eLynxx has been around since 1975. Throughout our forty year history, we’ve helped buyers and producers of custom print work more effectively together to the benefit of both parties. We have extensive experience and expertise working initially with printers to help them compete for GPO projects and later expanding our focus to work with private sector print buying organizations.

A pivotal point in our history came when we invented and patented a method for sourcing custom print. This method solved the so called iron triangle, allowing print buyers to achieve required product quality, on time delivery and lowest price – all at once. Conventional wisdom had previously been that you could only achieve two out the three at any given time.

Today’s eLynxx is principally a software company offering the most robust cloud software available to help print buyers and their organizations achieve cost and operational efficiencies.

Skip: From a positioning stand point, where do you see your products and services in the industry?

Mike: When it comes to buying and managing custom print, organizations have to decide whether they want to have responsibility for it or if they’d rather have someone else do it for them. If they want a third-party to take everything over, there are plenty of capable firms but that’s not our business. When an organization wants to maintain full control of everything and manage it themselves, we can greatly assist them with a solution that’s rather unique in the market.

The concern over working with a BPO or broker that I most often hear in the market is that it requires relinquishing control. Decisions over critical elements like what vendors are used, how much is paid and so forth, are placed in someone else’s hands. Depending on the arrangement, there may be limited transparency or access to information. But on the surface, the business case may look attractive because their buying power likely brings economies to the table.

When organizations maintain control by employing people to directly source and manage projects, they have the benefit of being in charge of everything but typically lack tools made for the job. Too often it’s a highly manual process that relies extensively on spreadsheets, memory, and email. That’s where we come in. As a purpose-built tool built for print buyers, eLynxx software positions organizations to have the control they want and the economic benefit they need. It’s not one or the other.

Unlike third-party arrangements, eLynxx has no print capabilities or vendor relationships. Our clients use our software to empower their own people, streamline their own process and work more effectively with their own trusted vendors. When working directly with print vendors, the inherent profits of the broker model are eliminated. And when our patented sourcing method is applied, the cost of print is reduced to levels that are often favorable to what the third-parties achieve through volume discounts.
So in short, we’re positioning organizations to have the best of both worlds – full control and the most competitive cost. We sum it up as your people, your process, your vendors, better results.

Skip: Let’s talk a little about the technology. How can enhanced workflows change an organization?

: When it comes to custom print, every organization has some level of prescribed or required workflow in the lifecycle of a project. The stages typically begin with planning and then move to sourcing and production management before concluding with approvals and payment. When they’re planning they may be going to vendors for budget pricing. When they’re ready to buy, they may do so under a contract, through a competitive bid and award process or they may even hand it to their favorite vendor without competition. And once a job is in the hands of a vendor, someone has to monitor whether the project is being produced on time, at quality standards, and ultimately ensure that the vendor is paid the right price.

The steps that happen along the way usually involve a lot of people and there are often change orders after the project is in production. So there are a lot of moving parts. When you are in the spreadsheet and email world, you rely heavily on people’s gray matter to insure that details are cared for, that boxes are checked, and that things are done in accordance with policy. Technology can effectively deal with all this complexity and transform workflow. For example, our eLynxx software allows organizations to streamline complex workflows and dependencies in a way that creates full accountability, transparency, and record keeping without adding friction. This allows our clients to embrace the complexity and deal with the workflow in a way that assures compliance. When people are freed from chasing tactical details, they’re able to focus on strategic actions.

Skip: Two questions that are somewhat related. First, what impact is the cloud going to have on how we do business and second, how will the cloud affect communications management?

Mike: The cloud is having a bigger impact on business every day. One obvious attraction point is that organizations don’t have the traditional investment in infrastructure and support costs. One common concern is that their information is being stored somewhere outside of their own four walls, so to speak. But we see a growing number of organizations, even ones who not long ago were averse, coming to embrace cloud-based solutions.

From an operations standpoint, I think the fundamental opportunity with the cloud is that it provides a means to access information, execute actions, and collaborate from anywhere, at any time. With our software, for example, all you need are internet access and credentials to login. This means people are no longer tethered to their desks or phones. The ability to see and do things from anywhere at any time makes people more productive.

Skip: Do you believe that more companies will be looking toward the software-as-a-service model?

: Absolutely. I think that not only will more companies look toward it, but those companies who are already using it will look to do more things with it. I foresee a day, not too far out, where the majority of activities are happening through cloud software.

: Compliance is a major issue for organizations. What challenges do organizations face and how have you been able to help them?

: In print procurement, the biggest challenge I see with verifying compliance is that it’s usually done on a spot-check basis. If an organization wants to pressure test whether they’re meeting compliance objectives, they have to pick random samples of jobs. The next step involves grabbing data in many forms from a lot of disparate systems. This often includes auditing email trails and may even require doing interviews to document recollection of phone conversations. So when compliance is monitored through a manual, spot-check process it’s time consuming and by definition incomplete.

What we have done with eLynxx software is insure that all jobs are managed through the same system allowing all activities, communications, and approvals to be indelibly captured in one place. Whether metrics or actions are based on time, quality or cost, our clients always have an up to date single repository. This not only affords uniform compliance monitoring, but it also means you can proactively see when a job is about to go out of compliance. It’s a very powerful business tool.

Skip: What is the importance of balancing compliance with operation efficiency?

: Getting back to my example of a more manually driven environment, if you want 100% compliance, the only way you get to that is by sampling 100% of the jobs. That means you have to add more personnel in the form of analysts and auditors. All that adds excessive administrative cost to the point where you can’t afford to get to 100% compliance. Compare that with using a purpose-built platform that automatically monitors and measures compliance as work is being done, not as a separate effort after the fact. Not only can balance be achieved, the return almost always exceeds the investment.

Skip: If I am looking for software, should I build it, buy it or both? What are the pluses and minuses?

Mike: I meet many organizations that have progressed beyond using spreadsheets to procure and manage custom print projects, often by creating an in-house system. The thing they have in common is they believe that if they build something they will get exactly what they want but not have to pay for things they don’t want or don’t need.

Now, if you’ve ever been involved in one of these projects, and I have, what you find more often than not is that, they take longer than anticipated to build, they end up costing more than expected, and you never end up with everything you’d hoped for. There’s also a requirement for operational people to be heavily involved in the design and acceptance testing which detracts from their ability to do their core jobs. So organizations typically end up dealing with trade-offs anyway, so what they get in the end is something that is less than 100% of what they wanted.

Assuming you get all this right in the first place, more unforeseen issues loom on the horizon. If they haven’t made a commitment to continually support and upgrade the software to meet their changing business needs then it will start to fall out of phase with requirements on day two. I have met organizations that are working with 10 year old home-grown systems and tell me that because it was never updated they’ve had to create numerous manual workarounds. It’s a back to the future scenario.
I think the advantage of buying it is that you are typically dealing first of all with software that was purpose-built for solving the common problems of many organizations. This brings broader perspective. And because the software is the core business of the provider, they are always looking to innovate and keep pace with changing market demands. Access to these upgrades typically comes at little to no cost to individual clients because the burden is shared across the provider’s entire client set. In the case of eLynxx software, for example, upgrades are included in the subscription price so our clients are always using current software.

The benefit in this regard, with eLynxx in particular, is that our software is designed to be tailored to fit each client’s specific business. By that I mean clients don’t have to change the way they do business to fit our software. Instead, our software is configured to fit the way they do business. That’s one of the many things that make eLynxx software unique in the marketplace.

Skip: Mike, thanks for taking the time to speak with me and share some additional thoughts and insights. Anyone wanting to learn more about eLynxx can go to their website at or can reach Mike at

After 5 … People Do Amazing Things

Submitted by Skip Henk, EDP, President/CEO of Xplor International
March 19, 2015

After writing about technology I decided to deviate a little and talk about some of the amazing people in our industry that do amazing things, for others, after 5 (and on weekends).

A few weeks ago I was honored to speak at the Neopost USA sales kick off meeting in Dallas, Texas. I spent three days with hundreds of people from across the country, observing first hand who Neopost was, their culture, and the people that drive the success of the company.

Mike BogadAfter 5
At the end of the day a group of us met in the pub to relax a bit which is when I met Mike Bogad, Director of CCM Channel Development.  After talking about his role in Neopost, our conversation drifted from work to our families and onto the things we do outside of work. Mike spoke passionately about his support of The St. Baldrick’s Foundation, a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers, providing survivors long, healthy lives.

His involvement started when a high school friend invited him to a “shave event.”  His friend’s son played hockey with a boy named Dawson who died from childhood cancer. Mike is on one of the hundreds of teams across the US who help raise money for childhood cancer research. His team, Dawson Hairless Heroes, is based St. Louis, Missouri.

What differentiates being a member of the “Dawson Hairless Heroes” is that some of the more daring ones volunteer to have their head shaved by participating in “the shave event”. Mike is one of those daring individuals.

Amazing Things
Already in his fourth year, Mike’s goal for 2015 was to raise $7525. He finished at $8750, 121% of his goal and secured the #4 spot in fundraising out of 613 “shaves”!  Their event raised 500K. On Saturday, March 7th at 4:45 pm, he stood in solidarity with kids being treated for cancer and had his head shaved!

In Mike’s words, “When I started 4 years ago, I never imagined we could surpass $3000, now we’re over $8,000! My involvement is because of a friend who invited me to a shave, I knew I had a lot great friends that would help!  Since then, families we know and love have been impacted, thus pressing me forward to remain involved.”

This year’s event is over but the need still exists. To learn more about St. Baldricks visit or if you would like to visit Mike’s site go to

To Mike Bogad and all the others in our industry that do great things after 5, thank you.

Next up …. Ken Leslie, (Former Xplor Chair) and founder of ,whose mission is to house as many homeless veterans nationally as they can, as fast as they can



Skip Henk, EDP
Xplor International

Describing The World B.G. (Before Google) Can Seem Unbelievable!

The other day my son and I were having a discussion about the similarities between dolphin and mahi mahi. It came to a point in the conversation where he asked me a question and I quickly had to admit I did not know the answer, a real downer for a father. Immediately he took out his cell phone and “Googled” it getting an almost instantaneous answer to his question.
Looking at me quizzically he asked “what did people do before google?” I smiled and said “you went to the library or if you were fortunate enough looked it up in your home encyclopedias. “ (His eyes began to cross)

He was 16 when “the last entry for Encyclopedia Britannica in book form” was announced. However I was excited to share my knowledge of life before Google as I went into my story about how after high school I sold the Encyclopedia Britannica’s. How expensive they were and that you received a beautiful wood bookcase when you bought them. And, every year you could purchase the update volume to keep your information current. I also laughed at how short my career was with one sale, to my parents. (I still have the books in my attic)

At this point he was in full “are you kidding” mode, eyes crossed and asking questions like; What if it was not in the encyclopedia? (You go to the library) What if it is something trivial that you don’t want to spend the time to look up? (Then you didn’t.)

Our discussion shifted to the “value” of Google. Being antagonistic I took the diametrically opposite opinion of my son. He claimed Google gave people instant access to information allowing people instant knowledge, very good points. I however argued Google can be inaccurate in many cases unlike an encyclopedia. It is contributing to the demise of face to face social interaction. It over complicates our lives introducing minutia in an already complicated world. Case in point, did learning about the difference between dolphin and mahi mahi change your life?

As far as the difference between a dolphin and mahi mahi.

The common English name of dolphin causes much confusion. This fish is not related to the marine mammals also known as dolphins (family Delphinidae). Additionally, two species of dolphinfish exist, the common dolphinfish (Coryphaena hippurus) and the pompano dolphin (Coryphaena equiselis). Both these species are commonly marketed by their Pacific name, mahi-mahi.

Don’t believe me? Google it!