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TRANSPROMO Using Video: Deliver Marketing Messages and Increase Revenue with Personalized Video

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Why is video more important now than ever before? How can the transactional printing industry USE video?

Digital customer journeys have a key glaring gap; providing personalized education for each and every customer to help them progress with confidence in choosing their financial products. Using a combination of real-time interactivity, math and logic processing, and visual storytelling, customers can make better financial decisions at all points in the customer journey.

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue. You all know that.

But how many of your customers are including video to reach out to their audience? BlueRush based in Toronto and Montreal, is a leader in video marketing and customer communications, and leading the conversation at Xplor Canada’s July 2021 Virtual Meet Up on Thursday, July 22, at 4pm.

Join us, ask questions, and participate in the conversation – at this month’s Xplor Canada virtual meetup. We will discuss:

  • Leveraging video within customer communications
  • How to use highly personalized video
  • Best practices for using video to engage customers

And don’t forget to subscribe to Xplor for the latest in multi-channel client, member and customer communications.

Xplor International Announces 2021 Programming

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Xplor to Host a Full Agenda of Programming for 2021

Lutz, FL — December 2, 2020: Xplor International, the worldwide electronic document systems association, today announced a full agenda of programming scheduled for 2021.

Tweet this: @Xplor_Int announces full agenda of programming for 2021 http://bit.ly/2KTF7rm

Known as the association for The Customer Communications Industry, Xplor is planning a full schedule of events for 2021 including:

  • XPLOR21: September 2021 in Florida.  Venue and dates coming soon.
  • Xplor at PRINTING United Breakfast Panel: October 5-7, 2021 in Orlando, Florida.  Specific date and time to be announced.
  • Xploration Tours: Two or three one-day events planned for Q3 and Q4 2021.
  • Webinar Series: Full schedule of 24 educational webinars beginning January 2021.
  • Virtual Event: Possible one- or two-day virtual conference in April-May, 2021

“As an association, 2020 certainly has been a challenging year, but thanks to our sponsors we have been able to weather the storm.” says Skip Henk, President/CEO of Xplor International.  “We expect final details for XPLOR21 and the Xplor at PRINTING United Breakfast Panel to be announced in January and look forward to providing world class education once again in 2021.”

Questions should be directed to Xplor HQ via email at skip@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6170
Chad@xplor.org

XPLOR20 to Feature General Session Panel to Kick Off Third Day of Virtual Event

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Lutz, FL – August 27, 2020 – Xplor International has announced that XPLOR20 will feature a general session panel to kick off the day on Tuesday, October 6th.  The session titled ‘The Evolution: Reshaping the Customer Experience’ will feature five industry experts on customer experience. XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th. Attendees can register here: www.cvent.com/d/wyq4q8.

Hosted by industry marketer and Xplor International Association Board of Directors Vice Chair Joanne Gore, founder of Joanne Gore Communications, this event involves four other industry experts including:

  • Brian Cox, Senior Director, RR Donnelley
  • Scott Draeger, M-EDP, VP of Customer Transformation, Quadient
  • Matt Swain, Managing Director & Practice Lead, Communications Consulting, Broadridge
  • Linda Woodward, VP Strategic Accounts, Hatteras Inc./FocusOne

This panel covers how customer experience has taken center stage over the last several years. Technologies such as Analytics, Augmented Reality (AR), Artificial Intelligence (AI), Internet of Things (IoT) and Robotic Process Automation (RPA)/Bots, just to name a few, are reshaping the ever-evolving interaction with consumers.

This event will answer questions such as: How will these technologies create a better customer experience? What is the value proposition? Is the perfect customer experience achievable?

Our panel of experts will talk about the CX evolution, what it means for your company and how these technologies can enhance your company’s position and grow your bottom line.

“I am very excited to announce this special panel featuring such an all-star group of participants,” says Skip Henk, President and CEO of Xplor International. “The amount of knowledge about the customer experience that these individuals bring is sure to leave you with fresh ideas and something amazing to take away from the event.”

The panel takes place Tuesday, October 6th at 10:05am ET.  For more information regarding XPLOR20 or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at events@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

#XPLOR20 to Feature New ‘Ask the Expert’ Sessions

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Lutz, FL – August 20, 2020 – Xplor International has announced that a new type of session called ‘Ask the Expert’ has been added to the XPLOR20 conference agenda.  XPLOR20 will take place over four days, starting on September 29th and continuing on October 1st, 6th and 8th. Attendees can register here: www.cvent.com/d/wyq4q8.

Known as The Customer Communications Conference, the association’s first ever virtual event will span four days and brings together end-users, analysts, consultants, industry experts and vendors who will share the latest best practices and trends in the customer communications industry.

This year’s event will feature a new session type called ‘Ask the Expert.’  These 20-minute lightning sessions are designed to be an interactive Q&A driven by the attendees where they can ask any questions directly to vendors in the community.

Each of the XPLOR20 exhibiting companies will host a session and attendees will quickly learn how they help their clients and get expert advice on how to solve some of the challenges facing their organizations.

Attendees are encouraged to sit in on as many sessions as possible to make the most of the vast amount of experience available from these industry professionals.

“This new type of session is sure to be informative and interactive, giving attendees extra insight on solving problems that they see every day,” says Skip Henk, President and CEO of Xplor International. “Hearing about issues that other companies are experiencing can help you solve your own company’s challenges more quickly and efficiently.”

For more information regarding XPLOR20, or to access the registration site, please visit www.xplor.org/XPLOR20. Questions should be directed to Xplor HQ via email at events@xplor.org or by phone at +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community, Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

An Interview with Harvey Gross on upcoming Customer Communications Virtual Summit

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By: Skip Henk, President and CEO of Xplor International

Xplor Elite sponsor and longtime supporter Crawford Technologies is hosting a virtual customer communications summit on May 6th outlining strategies for staying in touch with your customers.

I had the opportunity to speak with Harvey Gross, Vice President of Products for Crawford to learn a bit more on their decision to put on the event and what people can expect.

Skip: Harvey, what is Crawford’s purpose in putting on the Customer Communications Virtual Summit?

Harvey: Well Skip, in a nutshell – we kind of missed getting together with our colleagues in the industry ad hearing about the new things that everyone has been working on.

Skip: This whole virtual world is coming to the forefront, on a lighter note, what should one wear to this event?

Harvey: This is a really important question given the current environment we are all living in right now. Let me share the good news – what you wear is totally up to you! Be as comfy as you want! You don’t have to wear a suit and tie, a name badge and what’s even more important – there’s no need to worry about social distancing, so you don’t have to wear a mask. That is unless you have a really cool mask that you like to wear around your home or office.

Skip: What is the Customer Communications Virtual Summit and why should you attend?

Harvey: Another good question. While many of the industry events you were planning to attend this spring and summer have either been cancelled or postponed, it doesn’t mean that you have to miss out on gaining the insights from recognized industry experts, customers and enterprise leaders about the technologies and best practices that can help organizations grow and thrive. And to be quite honest, we here at Crawford Technologies miss having the opportunity to share these experiences with you and we know our colleagues do as well. But we didn’t want this to be just be another invitation to a webinar.

We decided that the best way to get everyone together would be to host a full day, complimentary Customer Communications Virtual Summit where our industry experts can share their knowledge and experiences related to improving customer experience, understanding and achieving regulatory compliance and optimizing customer communications across 3 tracks – Output Management, eDelivery and Document Accessibility. With 30 sessions focused on thought leadership, case studies, user experiences and collaboration opportunities, the Virtual Summit is more than just another webinar – it is an ideal and timely opportunity to easily stay on top of the latest industry trends and topics.

Skip: Who will be speaking?

Harvey: We are thrilled to have an amazing lineup of the most respected customer communications industry experts and enterprise leaders for this event. Our Keynote speaker, Matt Swain, managing director and practice lead at Broadridge Communications and Customer Experience (CX) Consulting, will share his perspective on the future of communications relative to business priorities and customer preferences in the wake of COVID-19 and how some temporary measures are likely to morph into new norms for communications in the future. Attendees will also have the opportunity to hear from Kaspar

Roos, founder and CEO of Aspire Customer Communications Services; Gina Ferrara, senior analyst at Madison Advisors; Pat McGrew, managing director of The McGrew Group; Laney Feingold, lawyer and writer at the Law Offices of Lainey Feingold; and Pina D’Intino, founder of Aequum Global Access.

Our customers will also be sharing their insights and strategies for optimizing customer communications including John Slaney from Content Critical Solutions, Kathy Lovell from Regions Bank, Birkir Gunnarssen from Truist and Ken Schmidt from Ameritas. And you will also hear from our partners – BlueCrest, Canon, BCC Software, Nuxeo, Delphax Solutions, enChoice, Microsoft, Pitney Bowes Software, Deque, AO Docs and Open Access Technologies.

Skip: Any closing remarks?

Harvey: Make sure to check out the agenda and register for this exciting industry event. And if you need another reason to attend? You definitely won’t have tired, aching, blistered feet at the end of the day.

Register today and I hope to “see” you at our first Customer Communications Virtual Summit on May 6th.

Until next interview! Take care.

skip_Henk_Photo_2011

 

Skip Henk, EDP
President/CEO
Xplor International