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Xplor International Issues 2017 Conference Call for Presentations

Three-Day Event to Host Over 60 Educational Sessions, Vendor Forum, and Networking Events

Lutz, FL – September 29, 2016 Xplor International, the worldwide electronic document systems association,  has issued a “call for presentations” for their annual event, Xploration® 17, taking place March 28-30, 2017 at the Caribe Royale Orlando in Orlando, Florida. The event will feature five distinct tracks which include over 60 educational sessions, 40 solution snapshot sessions, five panel sessions, a keynote, and an Industry Analysts Workshop, all in addition to the vendor forum and daily networking events.

Tweet this: @Xplor_Int has opened up the call for presentations! Share your knowledge in Orlando on various topics! http://bit.ly/2cYVNrw #Xplor17

Xplor has opened up the call for presentations with the ability to submit as either a Session Presenter or a Panelist. However, Xplor is doing things a bit different this year. Session Presenters will have the option of a 25-minute Lightning Learning or a 50-minute Deep Dive timeslot.

“Delivering educational content from those that live, work and breathe customer communications helps make our conference successful”, says Roger Chamberlain, 2017 Conference Chair.  “For the last few years, the number of submissions has surpassed available opportunities to present, so we encourage you to submit early.  Sharing your knowledge and experiences is paramount to ensuring our attendees have the best opportunity to learn!”

To view a full list of conference topics or to submit, please visit the Call for Presentations website. Please feel free to sign up as both a panelist and a session presenter. Due to past demand, we can only accept one entry per person for session presenters, so choose your best one! Those selected will be notified of the status of their submission in November.

If selected as a session presenter or a panelist, business end users will enjoy the conference with a complimentary Platinum Passport.  Industry partners/vendors will save over 50% with a discounted rate of $499 for the Platinum Passport.

Not quite sure you want to present? Get some advice from Xplor’s President/CEO here.

Five Educational Tracks
In preparation for Xploration® 17, Xplor is seeking speakers from the business analyst and vendor communities on topics across five different tracks that encompass the entire document lifecycle and includes, but not limited to:

  • Business Management: Analytics, Business Intelligence, Business Justification, Dashboards, Data Security, Metrics, Production Control Management, Production Integrity, RFP, Workflow
  • All Things Data: Accessibility, Compliance, Composition, Data Management, Data Transformation, Design, Print Stream Engineering
  • Distribution: BYOD, Email, Mail, Mobile, Print, Social, SMS, Video, Web
  • The Customer Experience: CCM, Changing Workforce, Cross-Channel, e-Commerce, Listening/Response Management, Managing Multi-Channel, Marketing, Mergers/Acquisitions, Mobile Strategies, Multi-Channel ADF, Omni-Channel
  • Fundamentals: EDBOK Document Fundamentals taught by acadami

Five Panel Topics
Xploration® 17 will feature five panels throughout the event (that you can be involved in!) on the following topics:

  • Can Digital Transformation Revolutionize Your Business?
  • Collaboration: Expanding the Communication Ecosystem
  • Does Channel Preference Drive Results?
  • Is the Ideal Customer Experience a Moving Target?
  • What Role Does Mobile Technology Play in Delivering a Great Customer Experience?

Vendor Forum
The event will also feature a vendor forum that is designed to capitalize on the wealth of knowledge within the Xplor vendor community. These forums provide an opportunity for both attendees and vendors to share ideas and information on applications, industry trends and products.

Networking Events
Xplor’s Conference is known as the number one networking event in the industry. The 2017 event will once again continue that tradition as participants can attend educational sessions during the day while networking at lunches and evening events.

For more information or to apply as a speaker, please visit http://www.cvent.com/d/jfqb85. For more information about the conference, please visit www.xplor.org/xplor17. Any questions should be directed to Register@xplor.org, +1-813-949-6170, between the hours of 9:00 AM to 5:00 PM (ET), Monday through Friday.

Vendors interested in exhibiting or being an event sponsor should contact Xplor’s Director of Sales, Deborah Green, at 770-444-3845 or via email at deborahgreen@xplor.org.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

Xplor at Graph Expo Registration Now Open

Lutz, FL— June 15, 2016: Xplor International today announced that registration for their keynote breakfast panel during the Graph Expo event, September 25 – September 28, 2016 at Orlando Convention Center, is now open. Registration is available here: http://www.cvent.com/d/xfqvqg

The breakfast keynote session, moderated by Matt Swain of InfoTrends is titled “Customer Experience: A Critical Factor for Achieving Success” and will focus on the importance of the customer experience, as well as understanding customer expectations, with end user panelists sharing their insights in their efforts to create the perfect customer experience.

This sponsored breakfast session is presented at no charge, thanks to sponsors Canon Solutions America, Compart North America, and Xerox Corporation. Space will be limited to the first 200 people who register.

When:  September 27, 2016
Where: Orlando Convention Center
Time: 7:30 AM-10:00 AM
Registration Fee: Complimentary (Registration Required here: http://www.cvent.com/d/xfqvqg)

Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org. Additional sponsorship opportunities remain open for the event. For more information on becoming a sponsor, please contact Deborah Green, Director of Sales, at +1-770-444-3845 or deborahgreen@xplor.org.


About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify, and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager
+1-813-949-6171
Chad@xplor.org

 

Xplor Canada Adds Xplor Ryerson Intern

Intern to Support Membership Programming and Activities
Submitted May 12, 2015 – Cross Posted from Xplor Canada

Xplor® Canada, an affiliate of Xplor® International, today announced the addition of intern Jim Phan to support membership programming and activities within the Canadian Region.

Jim PhanIn his a 3rd year studying in the Graphic Communications Management (GCM) program at Ryerson University, Jim takes an active role in his Course Union (GCMCU) serving as the President – and in the past as Vice President of Events. He also took part in planning events for the Ryerson International Experiential Learning Program as well as contributing to the Ryerson Communications and Design Society campaign team. With the coming 2016/2017 year, Jim hopes to be able to get students in GCM involved in more academic, professional, and social events.

“It is a very exciting to be able to work with so many members with such diverse backgrounds,” says Phan. “Currently I am working towards planning out the logistics of Xplor Canada’s annual Golf Day. I also look forward to showcasing Xplor in creative ways in order to support Xplor’s mission of opening more Xplor university student chapters.”

Mr. Phan is an active member of the Xplor Ryerson University chapter, in Toronto. Launched two years ago, Ryerson became the first university chapter of Xplor International.

“We are very happy to support the Ryerson GCM program, especially since they were the inaugural Xplor student chapter” says Paul Abdool, Xplor International Board Member focused on student chapter development. “When I interviewed students at the Ryerson University GCM Job Fair, there were many great candidates, but I knew Jim was our guy. I liked his energy and his ‘make something from nothing’ attitude.”


Xplor Canada Media:
+1-905-469-9062
info@xplorcanada.org

Madison Advisors Returns to Xplor Conference to Share CCM Insights

Half-Day Pre-Conference Event Helps Kick Off Xploration® 15

Lutz, FL —February 24, 2015—Xplor International, the worldwide electronic document systems association, today announced that the Madison Advisor’s Pre-Conference Intensive will once again be part of Xplor’s Annual Conference, Xploration® 15, April 14-16, at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program will take place April 13, 2015, from 1:00 to 5:00 PM. Attendees can register at www.cvent.com/d/l4qklv.

Tweet this: @Madison_Advisor Pre-Conference Intensive again returns to Xploration® 15 in Orlando, Florida #Xplor15 www.cvent.com/d/l4qklv

Madison Advisors provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM), electronic delivery, and print industries. Their industry-neutral expertise enables end-user organizations, service providers, and vendors to achieve their strategic objectives around transactional customer communications and publishing services.

This year’s pre-conference program will feature three sessions that include:
• Archives: Not Just for Documents Anymore
• Measuring What Matters: Dashboards and KPIs
• Minding Your Print & Queues: Job Scheduling, Tracking & Optimization

For detailed information about the Madison Advisors program, please visit ow.ly/JADeo.

Pricing
Attendance to the Madison Advisors pre-conference program is not included with the conference’s Platinum Passport. However, attendees can purchase this pre-conference program during the registration process for Xploration® 15. For Xplor Members, the cost is $200 USD and non-members, $225 USD.

About Xploration® 15
Xploration® 15 is being held at the Wyndham Orlando Resort International Drive from April 14-16, 2015. Pre-Conference Programs will take place on April 13, 2015.

For questions about Xploration® 15, please contact Xplor Headquarters at +1-813-949-6710 or by email at register@xplor.org. To register, or for more information, please visit the conference website: www.cvent.com/d/l4qklv.

Registration to the three-day event includes access to all of Xploration® 15’s 60+ educational sessions, panels, keynotes, general sessions, evening networking events, networking lunches and a breakfast on Thursday.

A limited number of exhibit spaces are still available. Vendors interested in becoming an exhibitor or event sponsor should contact Xplor’s Director of Sales, Deborah Green, at +1-770-444-3845 or via email at deborahgreen1@earthlink.net.

About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify, and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: @Xplor_Int

Xplor International Media Contact:
Chad Henk, EDA
Marketing Coordinator
+1-813-949-6171
Chad@xplor.org

About Madison Advisors


Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at www.madison-advisors.com or call (817) 684-7545.

What Was “Old, Stale, and so 1990s” Is New Again!

Submitted by Skip Henk, EDP, President/CEO of Xplor International
February 24, 2015

The roar from our members had finally reached a crescendo that it was time to do something. I find Inaction under the guise of “not enough time” could no longer be an excuse.

And so it goes for www.xplor.org

The “Ah-hah” Moment

Over the last two years I have received comments about our website. Comments such as: “The site looks old”, “you need to be mobile friendly”, “stale”, “so 1990’s” to name just a few. BUT we were busy, did not have enough time and really could not deal with it at the time. (A bit short sighted)

The “ah-hah” moment came when one of our members called me and flat out told me she was frustrated with the site and would not recommend any of her colleagues or friends to visit the site.

That simple phone call hit home. When your own member would not recommend your site your credibility is called into play and the logical assumption is you are not acting in the best interest of your members, whether intentional or not.

“For every customer who bothers to complain, 26 other customers remain silent.” Source: White House Office of Consumer Affairs”

Your Website Is the Face of Your Company

A company website is many times the “first impression” one will have of your company. Since many people opt first to go to a company website to get information your website design needs to meet their needs. (Not yours) If the design of your website is unappealing, information is not readily available or hard to find, you most likely will lose a potential customer (or member).

• According to business2business community: (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.

• “94% of people cited web design as the reason they mistrusted or rejected a website.” – ironpaper.com

Getting it Done

Like any project you have to commit, come up with a plan, allocate resources and execute. An organization must also realize its limitations and sometimes look outside for a solution.

That is what we did. We committed and incorporated outside resources into the plan. Turning things over is a difficult thing for most organizations but looking back me getting out of the way was the best thing that could have happened.

Our Marketing Coordinator was tasked with getting it done. He worked with Deborah Corn of Print Media Center, who coordinated the project with our web designer, Elementary Digital.

A Statement of Work was created, reviewed and agreed to. Work began and as much as I would like to take you through the process, I received occasional updates and assurances things were going well, and continued to stay off to the side.

The site was launched last week, they still are doing a bit of tweaking, but I feel Xplor has arrived and our “face” to the industry is new, fresh, intuitive and serves our membership.

Things to Think About

• Listen to your customers, they know what they want (and what they don’t)
• No excuses, short-term savings equals long term loss. Commit.
• Get people involved that do it for a living, you don’t have to do it all
• Spend time on the Statement of Work. What the end product will be.
• Do your homework, there are a lot of web designers. They are not all created equal.
• Do it … and enjoy the results

Your plan needs to be forward thinking and include not only viewing on a PC but tablets and mobile devices.

“Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)”

Special Thanks to Deborah Corn at PrintMediaCentr, Andy Holland of Elementary Digital, and Chad Henk of Xplor for making what was old, new again.

And a big thank you to you for stopping by! We would love to hear your comments on the new site! Sound away!

Not a cloud in the sky…

At Xploration™14 in March we had several sessions on the cloud. Fortunately I was able to attend a couple of them and came back with more questions than answers as to how vulnerable Xplor would be if the cloud suddenly disappeared.

My conclusion to my brief sixty second assessment, we would be in deep trouble depending on the length of the outage and the ability of our provider to get us back up. Xplor’s email system is in the cloud as well as our event registration, website and members hub, which is just about all of Xplor.  We backup our database but if the rest goes down it is still a really big  problem.

Wozniak Agrees?

In further researching I read an interesting article the other day by Steve Wozniak regarding the cloud that made me think. In the article he stated “The more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it. With the cloud, you don’t own anything. You already signed it away.”  Read the article.

The term that really caught my attention was You already signed it away.”  Yes, that is what we often do when we check that terms and conditions box in addition to absolving the provider of most if not all liability.

The Need to Ask Questions

What if your cloud provider goes out of business, is a victim of hackers or cyber terrorists. What are their safeguards? How do you get back up and running?  How do you recover? What is their liability?

Xplor as an organization is going to be asking the three vendors that control our “clouds” these questions.

So how does your organization handle the cloud and the people you entrust with your information?

What if there was not a cloud in the sky? I am curious to hear your views.

 

 

FACETIME IS NOT ALWAYS AN APP

Tucson-skip-henk-xplorLast week I returned from the Imaging Network Conference in Tucson convinced once again there is no substitution for “face timing” with peers. Not FaceTime the app, I mean the original face time. Sitting down and meeting with your peers, bending an elbow together, sharing ideas and taking discussions where virtual is incapable of going..

With Xploration 14 three weeks away I did not have the time nor did I want to make the time to go. I decided to go anyway.

One Idea, One Contact and One Problem Solved

It would have not only been a personal mistake not going to Tucson but a loss for Xplor as well. My time in Tucson netted me one GREAT idea and a new contact for expanding one of our programs. I was also able to solve an ongoing problem and even had time for a bit of fun. Sounds like I was doing what I am paid to do. My job.

It is too early to tell but my $2000 “face timing” investment has great potential:

  • The idea I came away with will generate $20-40k a year in revenue for the association
  • The problem I solved should save $6-10k in direct expense per year
  • My new contact for expanding online programming could significantly change Xplor’s online model.

It Is All About Face-Time

The internet is great for doing research but it can only take you so far. Could I have been as successful online?  No, I would not. My success in Tucson was about showing up. Face time.

Let’s not forget the bit of fun I had. Some ING attendees simply did a nature walk in the desert. Others a short cattle drive. I elected to do a bit of four wheeling in the desert. Had fun, relaxed and returned to the conference the next morning all in one piece, rested and content.

The Moral of the Story

Getting out of the office and participating in industry events is something you should make time for in order to do your job. It is empowering.  When you do attend, have an objective. A problem to solve, someone you want to meet or just be intent on finding that one idea that will pay dividends.

If you want to empower yourself and enjoy some warm weather there is still time to register for Xploration 14, March 25-27 at the Wyndham Resort Hotel International Dr. Interested, email me at skip@xplor.org and I will give you a special discount code just for listening.

Hope to see you in Orlando.

Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes.

What is Multi-Channel Marketing?

According to our friends at Wikipedia – Multichannel marketing is marketing using many different marketing channels to reach a customer.[1] In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.

Does Multi-Channel Marketing Equate To Effective Marketing?

My favorite definition of relevant communications is “the right message, to the right person at the right time …. using the right media.  Is multi-channel communications the same thing as effective marketing? Sometimes, maybe but not always. 

When I was looking at what type of programming Xplor was going to do at Print13 I decided it was time to address the issue. I wanted to have a forum where several companies who had implemented multi-channel communications speak openly about their successes and failures. I wanted someone to ask the tough questions, who knows the industry.

Are We There Yet: A 2013 Multi-Channel Communications Industry Perspective 

InfoTrends_A_Questex_Company_LogoPrint 13 is the perfect backdrop for Xplor’s breakfast keynote session moderated by industry expert Matt Swain of InfoTrends. Matt’s panel of leading print service providers will talk about their challenges, the things they would do different and the things that worked.

It is a don’t miss 90 minutes at Print13.

The breakfast panel is taking place September 10th from 8:30 am to 10:00 am. The cost, complimentary thanks to our sponsors CompartCrawford Technologies and Solimar Systems.

Join us for breakfast, a great educational session and also receive a complimentary exhibit hall pass simply by registering to attend.

The session is going to be conveniently located at McCormick Place South in Room 101 a few short steps from the shuttle bus drop off area.

Register here ASAP as attendance is limited to 200. 

See you in Chicago …. Are We There Yet?

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Merriments, Milestones and Motion for Xplor in 2012

Happy New Year!

I hope all of you had a Merry Christmas, Happy Holidays and enjoyable New Years.

It would be understatement to say that 2011 was an interesting year and that most people hope 2012 will be more prosperous.

Like most organizations 2011 was a challenging but successful one for Xplor. Despite everything that is going on in the economy and our industry, we are still here, due solely to your support and participation. (Without you there would be no Xplor) I did want to a brief report of milestones in 2011:

  • A successful 2011 Conference and Vendor Forum with a 29% increase in attendance
  • Successful conference at Graph Expo with 20% growth
  • 2011 XDU On the Road program – 6 new cities
  • Growing webinar curriculum (over 3000 individual participants)
  • Monthly Lunch and Learn program
  • Implemented a new conference registration system
  • Launched new Industry Services division
  • Grew membership 2.5% (in a very tough economy)

The plan for 2012 is to expand programming, information and continuing to grow value to our members and the industry that will keep you on the leading edge of document technology. This is some of what we have planned for 2012: (if you have any other ideas please contact me me)

My thanks to you all for your support and participation. I extend my best wishes for a prosperous and healthy 2012.

Until next time …..