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Is Multi-Channel Marketing Just Another Spray and Pray?

Last week when I was in Haiti I had an interesting conversation with one of the people in our group about the whole subject of marketing and in particular the best way he could solicit funds for his not-for-profit organization. He shared that he had researched the concept of multi-channel marketing and was keen on […]

Are We There Yet? We will see at #Print13

One of the buzzwords or phrases that has made the rounds the last several years is “multi-channel marketing”.  I have watched dozens of  presentations on the subject, spoken about it and have debated it’s attributes. What is Multi-Channel Marketing? According to our friends at Wikipedia – Multichannel marketing is marketing using many different marketing channels […]

A Printer Who Won’t Take An Order

Many of my blogs talk about the future of print and the other opportunities that may be out there for the “masters of ink” to grow and expand their business. I came across something that is a bit on the fringe but it is print per se and has an unlimited number of applications. While […]

Is The Tablet Becoming a Small Boat Anchor?

Is The Tablet Becoming a Small Boat Anchor? (That floats intermittently) Last week the motherboard went out on my PC which caused the usual chaos and scrambling to find a new PC, load programs, backup files, etc. It was painful, but it too has passed. While researching what my next PC would be I ran […]

Using Their Data To Create Your Future, Now

He who controls the data wins …. I started to look at content for the upcoming issue of E-Document News and I was not surprised that I ran across yet another article on the demise of the transactional document industry and the impact on print service providers. I must admit I am a ½ glass […]

Congratulations to the Graphic Arts Show Company

Well the Graph Expo 2012 is history, and the Graphic Arts Show Company should be extremely pleased with the results. I had the opportunity to see Ralph Nappi and Chris Price on the show floor and both had this kind of “Cheshire Cat” look on their face of satisfaction. Attendance on Sunday, was the best […]

Is gopost the future for rural America?

At a recent PCC Day (Postal Customer Council) in Tampa, the USPS spent some time reviewing a pilot program called gopost.  Although designed for package delivery it does not take too much imagination to envision this expanding to mail delivery. In a nutshell, the post office places automated secured parcel lockers in convenient locations. You […]

Graph Expo … Three Don’t Miss Opportunities

With Graph Expo just two weeks away I am amazed at the “buzz” being generated through the print, email and social media. Talking with Chris Price, VP of the Graphic Arts Show Company, he is anticipating a great show. Here are three “don’t miss” opportunities: Xplor at Graph Expo: a half day seminar featuring industry […]

The Typewriter Breathes New Life

A couple weeks ago I read an article in our local newspaper, the Tampa Tribune that I thought would be fun to write about. The article talked about how consumers are “embracing the past” looking for old telephones, Airstream travel trailers and typewriters. The article notes: “We see this as a manifestation of objectifying objects, […]