Title:   Direct Mail and the Future of Marketing Strategies 
Track:  Distribution
Date/Time:  Wednesday April 6^th – 2:00pm to 2:50pm
Room: Bonaire 3
Presenter: Mark Rheaume

This session presents the “facts” associated with Direct Mail as the most effective element in a marketing campaign. Direct mail done right is still the most cost effective marketing tool and delivers the highest ROI available today. Used in conjunction with other “channels” it maintains its superior performance and elevates the performance of the other channels in the campaign. Direct Mail is a great communication tool. No monthly plans. No signal outages. No roaming charges. Tactile and “friendly”. There is no better tool available today! Come hear why.

Attendee Takeaways:

1. Understand the relevance and value of direct mail as an effective marketing tool.
2. Understand how direct mail is the vitally important “hub” of an effective marketing campaign that makes all other channels more effective and improves ROI dramatically.

Title:  Shaping the New Customer Engagement Opportunity
Track:  Evolving Trends
Date/Time:  Wednesday April 6^th – 2:00pm to 2:50pm
Room: Bonaire 1
Presenter: Kaspar Roos

Enterprises’ top marketing priorities have shifted from lead generation to better customer engagement. Kaspar Roos, Founder & CEO of Aspire CCS, will outline in this session his thoughts on what customer centricity means, and how leading enterprises are using customer communications technology to get higher engagement and build more profitable customer relationships.

Attendee Takeaways:

Marketers are looking at bringing digital marketing concepts into functional communication areas such as billing, on-boarding and customer service. Learn about new opportunities this provides for service bureaus, technology vendors, and business end-users.

Title:  Getting Your Next Job: Your Personal Online Reputation 
Track:  Career Development
Date/Time:  Wednesday April 6^th – 10:30am to 11:20am
Room: Bonaire 6
Presenter: Mike Porter

Over a third of employers are more likely to interview job candidates they can find online. Almost a quarter have hired employees after encountering positive applicant content. Professional personas matter, but they can’t be manufactured instantly when beginning a job search.

At the next job change you’ll need a professional identity that distinguishes you from other candidates. Your resume and work experience may not be enough. Find out what to do from someone who has built an online reputation from scratch. The presentation includes lists of tools, techniques, advice, and resources anyone can use to take charge of their profession.

Attendee Takeaways:

1. What to do now, before looking for another job, to make you a better candidate when the time comes.
2. Free and low cost tools, tips, and resources you can use to create, manage, and monitor your personal online reputation.

Title:   Enterprise Mobility in 2016: Five Make or Break Decisions
Track:  For Executive Eyes Only
Date/Time:  Wednesday April 6^th – 10:30am to 11:20am
Room: Bonaire 4
Presenter: Matthew Terry

Join this session to learn about the top mobility trends and challenges that IT leaders must address in 2016. We’ll cover 5 critical questions that will influence the success of your mobility strategy.

Key topics include:

1. Experience 1st design.
2. Rapid mobile app development.
3. Mobile-optimized middleware.
4. Agile production management processes.
5. Standardized security and governance models.

Title:   Does Your Management System ADF Show a Full Picture or Just a Few Puzzle Pieces?
Track:  Systems Controls
Date/Time:  Wednesday April 6^th – 10:30am to 11:20am
Room: Bonaire 2
Presenter: Scott Mulkey

One gear does not make an engine. Many systems identified as a management system perform a single task very well. For a management system to continue to provide relevance to an organization, it must continuously be maintained and support an end-to-end view or the investment will lose value and create only risk. During this session we will review critical aspects of a management system ADF workflow, the value proposition, and the risk mitigation resolved per workflow step for an enterprise and in-house operation. We will also review software roadmap updates to consider as part of an organization’s adoption of an omni-channel implementation.

Attendee Takeaways:

No two Management Systems or ADFs are alike. Nor should they be, as customer communication businesses are all unique. But a true management system will focus across multiple steps in a workflow process and not rely on a single step or two to represent management and control of communications.

1. Let’s review common workflows and critical steps for a management system from the perspective of:
2. An enterprises with multiple extended operation suppliers.
3. An in-house operation with multiple distribution channels.
4. Identify new requirements and stories to be developed in support of your Omni-Channel Transformation project.