PANEL – Who Owns the Data and Should You Care?
Title: PANEL – Who Owns the Data and Should You Care?
Track: All Things Data
Date/Time: Wednesday April 6th – 2:00pm to 2:50pm
Room: Bonaire 7
Moderator: David Day
Panelists: Robert Davis, Jesse England, Donald Scrima
For years we have heard that it is “all about the data,” and it is! The creation and delivery of relevant content to customers and prospects has become more critical as companies vie for mindshare of customers and prospects. Is it about controlling the data or departmental visibility or both? Which is more important? How do operations, sales, marketing, finance and the C-Suite view and use data within their company? What role do dashboards play in providing business intelligence and visibility across silos? Are results being effectively utilized to create more effective and profitable communications? Don’t miss what will be an interesting discussion on data in today’s corporations.