Shifting from CCM to CXM: What Does This Mean for Direct Marketing?
Are you part of the transformation?
“Today’s rapidly changing technological landscape is also reshaping the market. Instant access to relevant
information, personalized experiences on a preferred channel, and consistent communications in terms of style, branding, and tone-of-voice have become crucial elements of superior CX and all three of the primary dynamics behind CCM’s evolution share one thing in common: They are designed to enable business users to improve CX for the end consumer.”
Will Morgan wrote those words about the evolution of customer communications management (CCM) to customer experience management (CXM) in a 2020 What They Think series of articles.
We are increasingly CX led. Our customer outreach is increasingly CX focused.
How can the transactional printing industry embrace the CXM led revolution? And what is CCM’s role now?
The Meet Up is August 18, at 4pm.
✅ How has COVID changed Customer Experience and what is CCM’s value in the post-COVID world of CXM?
✅ What is the impact of direct marketing converging with CCM?
✅ Does leveraging direct marketing strategies within transactional business communications set the stage for privacy concerns?
We invite you to share your insights into how CCM and CXM and we share our own practical recommendations on providing the best possible customer experiences in transactional printing.
