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Xplor International to Co-Locate with ISA International Sign Expo 2019

Two Organizations Expand Their Event Relationship

LUTZ, FL – November 29, 2018 – XPLOR19 and ISA International Sign Expo 2019 will co-locate in Las Vegas, bringing together the worldwide electronic document systems industry with the sign, graphics and visual communications industry. This marks the first time in 12 years that Xplor has been on the West Coast.

Xplor International and ISA have partnered for the past few years in educational sessions to help their members see where the two industries intersect. But 2019 will mark the first time that the two have co-located their complete events.

Both will be held in April at Mandalay Bay Convention Center in Las Vegas. XPLOR19 will be April 23-25 and the ISA Sign Expo will be April 24-26, with a pre-conference day on April 23.

“We have been excited to work with Xplor these last few years, and look forward to deepening our relationship in 2019,” said Lori Anderson, ISA president and CEO. “It is clear that there is overlap from both an attendee and exhibitor standpoint, so the co-location makes it easier and more beneficial for all. More importantly, though, this provides an opportunity for each of our respective attendees to explore where synergies exist.”

Xplor’s conference and vendor forum brings together end users, analysts, consultants and industry experts who share the best practices and trends in customer communications and digital documents. XPLOR19’s unique single-ballroom configuration is designed to maximize exposure to conference attendees and drive booth traffic. The XPLOR19 vendor forum is limited to 40 exhibitors. ISA International Sign Expo typically features more than 600 exhibitors and 20,000 attendees representing the breadth of the sign, graphics and visual communications industry.

“The overall excitement about this event has been overwhelming,” said Skip Henk, Xplor International’s president and CEO. “There is a lot of technology and information at the ISA Sign Expo that will be of interest to our members and vice versa. Bringing XPLOR19 and ISA International Sign Expo 2019 to one location will increase the likelihood that sign companies, printers, in-plant executives and end users will need to leave the office only once to attend a show that has it all.”

To learn more about XPLOR19, visit www.xplor.org/XPLOR19. To learn more about ISA Sign Expo, visit www.signexpo.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

About ISA International Sign Expo
ISA International Sign Expo is the on-premise sign and visual communication industry’s largest expo. Held each spring, the event features the latest products that showcase the breadth of the sign and visual communications industry along with education and networking events. The event has been named to the Trade Show News Network’s List of Top 250 Trade Shows and ranked in the Top 100 Largest Events by Trade Show Executive three consecutive years. Learn more at www.signexpo.org.

About International Sign Association
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.

XPLOR19 Now Accepting Vendor Applications for Las Vegas

Xplor’s re-branded event features new venue, new format and new agenda

Lutz, FL – October 31, 2018 – Xplor International, the worldwide electronic document systems association, today announced they are accepting applications for exhibit space at their 2019 annual conference. The re-branded annual conference, XPLOR19, will take place April 23-25, 2019 at Mandalay Bay in Las Vegas, Nevada. This is the first event in twelve years to be hosted on the west coast.

XPLOR19, the Premier Event for CCM & Digital Document Professionals, is a two-and-a-half day event that brings together end-users, analysts, consultants, industry experts, and vendors who will share the latest best practices and trends in the customer communications and digital document industries. It will feature 40 educational sessions, a keynote speaker, daily networking events and leading-edge vendors in the vendor forum.

The show floor is limited to 40 exhibitors. For 2019 the event features a new single-ballroom configuration which will host the general sessions, networking events, vendor forum and breakout sessions and is designed to maximize exposure and booth traffic.

At XPLOR19, exhibits are either 10×10 or 10×20 formats, leveling the playing field for exhibitors of all sizes while providing the same amount of exposure to conference attendees. There are two options available when selecting a booth: Standard or Kiosk.

The standard booth ($4750 USD during early bird) includes a 6 foot table with two chairs, a wastebasket, 7”x44” company identification sign, a five amp power drop for laptops, two employee passes, and two passes for end user customers. The kiosk option ($5600 USD during early bird) includes the same as well as a countertop and locking cabinet, two padded stools instead of chairs, and a graphic panel. Internet in the vendor forums is provided through your guest room access if you are staying at any one of the four MGM properties.

“This new floor plan and location will drive new attendance and traffic for our vendor forum participants at XPLOR19,” says Skip Henk, President/CEO of Xplor International. “Additionally, we are working on another major announcement that will be a game-changer for our exhibiting partners, so stay tuned.”

For more information regarding XPLOR19, or to access the registration site or the Call for Presentations, please visit www.xplor.org/xplor19. Questions should be directed to Register@xplor.org or +1-813-949-6170 between the hours of 9:00 AM and 5:00 PM (ET), Monday through Friday.

Vendors interested in being an exhibitor should visit the Vendor Forum Website here: http://www.cvent.com/d/ngq61k. Additionally, Xplor’s Director of Sales, Lou Brandow, can be contacted at +1-813-949-6170 or via email at Lou@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Xplor to offer First Timer Recognition Program for XPLOR19

The Program Provides Complimentary Conference Passes to Qualified Applicants

Lutz, FL – October 23, 2018 – Xplor International, the worldwide electronic document systems association, today announced the return of the First Timer Recognition Program for their annual conference, XPLOR19, that is being held April 23-25, 2019 at Mandalay Bay in Las Vegas.

XPLOR19 is the premier event for CCM and digital document professionals.The two-and-a-half day event is the perfect blend of 40 educational sessions, panel discussions, and general sessions focusing on the latest in best practices and trends in the CCM and digital document industry. The event also features a keynote speaker, evening networking events, a networking lunch, and over 35 of the industry’s best solution providers and the show floor.

Tweet this: @Xplor_Int will once again be offering FREE conference passes to qualifying applicants through the First Timer Recognition Program. See if you qualify and join me at #XPLOR19 at Mandalay Bay in #Vegas! https://bit.ly/2CY0QcA

Since 2016, the First Timer Recognition Program has given away over 200 conference passes, a $1099 value, to end user attendees. Xplor will once again recognize qualified first time attendees by providing them with a complimentary full-conference pass and an open invitation to come and see what XPLOR19 is all about. The complimentary conference pass entitles the recipient to attend all Xplor educational sessions, general sessions, keynotes and networking events.

“Since its inception, the design of First Timer Recognition Program was to bring in new end users in order to provide different perspectives and insight to our programming and participating partners.” says Skip Henk, President and CEO of Xplor International. “We are seeing many of these attendees returning the next year, bringing their colleagues to experience our world-class education and networking as they themselves did the year before.”

To qualify, applicants must not have attended an annual conference over the last 5 years, be employed by an enterprise or end user company, and stay at one of the host hotels. Hotel rooms can be secured through the Xplor block with costs ranging $89 to $139US plus a $19 resort fee. Interested parties must apply by March 22, 2019. The number of complimentary registrations is limited to (50) and will be awarded on a first come first served basis. You can apply here: www.cvent.com/d/sbq9ny

For more information regarding XPLOR19, or to register, visit www.xplor.org/xplor19. Questions should be directed to Register@xplor.org or +1-813-949-6170 between the hours of 9:00 AM and 5:00 PM (EST), Monday through Friday.

Vendors interested in being an exhibitor should contact Xplor’s Director of Sales, Lou Brandow at +1-813-949-6170 or via email at Lou@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Registration Now Open for Keynote Breakfast Panel at Print 18

Disruption of an Industry: Print Technology, Re-engineering, and Workflow

Lutz, FL— September 5, 2018: Xplor International today announced that registration is now open for their complimentary keynote breakfast panel during the Print 18 event. The panel will take place on October 1, 2018 from 8:30am to 11am CDT. Print 18 is September 30 – October 2, 2018 at McCormick Place South in Chicago, IL. Attendees can register for the complimentary breakfast panel here: http://www.cvent.com/d/5gqdlb.

This breakfast session is presented at no charge, thanks to our sponsors Canon Solutions America and Crawford Technologies. Space will be limited to the first 200 people who register.

The 2018 topic has expanded from the initial announcement of the Xplor breakfast panel and will now cover inkjet, re-engineering, and workflow as well as other print technologies.

The print industry is under ongoing disruption by technology and processes that allow legacy processes to be streamlined and communication distribution to be optimized based on customer preferences, legislative changes, and market opportunities.

Some of the disruption is in print technology with the rise of inkjet, the expansion of EP, and the ability to print on more substrates at higher speeds with more color.  At the same time, some of the disruption comes from workflow automation opportunities that allow for legacy document re-engineering as well as automation that leads to operational efficiencies.

Join us at PRINT 18 as Pat McGrew, Senior Director at Keypoint Intelligence, shares her perspective on the industry and engages our vendor panel to share their thoughts on where the industry is, what the future holds, and how their offerings are bringing success to their customers.

When:  October 1, 2018
Where: McCormick Place South, Chicago, IL – S105abc
Time: 8:30 AM-11:00 AM CDT
Registration Fee:   Complimentary (Registration Required)

Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

 

Xplor to Once Again Host Keynote Breakfast Panel at Print featuring Keypoint Intelligence – InfoTrends

Inkjet: Disruption of an Industry

Lutz, FL— June 20, 2018: Xplor International today announced that they will host a complimentary keynote breakfast panel during the Print 18 event, September 30 – October 2, 2018 at McCormick Place South, Chicago. The panel will take place on October 1, 2018 from 8:30am to 11am CDT. Registration will be open in the early part of July.

Inkjet technology has proven to be one of the most disruptive innovations within the printing industry over the last 20 years. It has evolved with significant improvements in print quality, range of media, speed, workflow, as well as reductions in operational costs across applications and market segments. As a testament to how influential inkjet has been in the market, Keypoint Intelligence – InfoTrends forecasts that inkjet will account for 58% of the 871 billion impressions expected to be printed on production digital printing equipment in 2021.

Join us at PRINT 18 as our panel of inkjet users share their experiences with the technology. They will share best practices in determining what to print, selecting a system, optimizing workflows, and other considerations when making the investment!

This sponsored breakfast session is presented at no charge, thanks to our sponsors. Space will be limited to the first 225 people who register. Additional sponsorship opportunities remain open for the event. For more information on becoming a sponsor, please contact Deborah Green, Director of Sales, at +1-770-444-3845 or deborahgreen@xplor.org.

When:  October 1, 2018
Where: McCormick Place South, Chicago, IL
Time: 8:30 AM-11:00 AM CDT
Registration Fee:   Complimentary (Registration Required)

Registration will open in early July and will be accessible from the Xplor website (www.xplor.org). Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Registration Now Open for Xploration® 18

Customer Communications Conference to be Held April 17-19, 2018 in Orlando, FL

Lutz, FL – November 7, 2017 – Xplor International, the worldwide electronic document systems association, today announced that registration is now open for Xploration® 18 being held April 17-19, 2018 in Orlando, Florida at the Rosen Plaza.

Tweet this: @Xplor_Int announced that registration is open for Xploration 18 in Orlando, FL at the Rosen Plaza! More info: bit.ly/2Ans0Fn #XPLOR18

The Enterprise Communications Industry is in a constant state of evolution driven by new technology and changes in human behavior. Xploration 18 is about enabling the Enterprise Communications Industry by providing the “What, Why and How” for industry trends, best practices, regulations and new technologies.

With the Customer Experience taking center stage in our industry, the 2018 curriculum will cover:

  • Key Industry Trends you must prepare your business for NOW!
  • Best Practices to improve your profitability
  • Regulations that impact your business
  • Technology Solutions that are changing the industry

The event will feature over 40 educational sessions presented by end users, industry analysts, consultants, and subject matter experts who will share real world examples and case studies.

The event will take place at the Rosen Plaza which features 800 deluxe guestrooms at a great location, across the street from the Pointe Orlando shopping and entertainment complex. The Xplor group rate for this great venue is locked in at $189 per night for a standard room (plus tax, no resort fees).

If you are involved in the design, creation, production and distribution of customer bills, statements, direct mail, policies or other transactional communications, no matter what channel(s) of distribution, the Xploration 18 conference program is relevant to your organization.

“The 2018 program content is in direct response to a survey we sent to the Xplor community” says Skip Henk, President and CEO of Xplor International. “The response was overwhelming and we were able to donate $5 for each completed survey to Veterans Matter. Not only did we get great input, but we were able to help raise money to house homeless veterans and their families.”

Conference Program: The two-and-a-half day event is the perfect blend of educational sessions, panel discussions, general sessions, and networking events. Features include:

  • 40+ Educational Sessions
  • Panel Discussions and General Sessions
  • Keynote Speaker
  • 35+ Industry Partners in the Vendor Forum
  • Two Evening Networking Events (Tue/Wed)
  • Two Networking Luncheons (Tue/Wed)
  • Thursday Breakfast
  • New for 2018: A Morning with Keypoint Intelligence – InfoTrends

For more information regarding Xploration 18, or to access the registration site, please visit www.xplor.org/xplor18. Questions should be directed to Register@xplor.org or +1-813-949-6170 between the hours of 9:00 AM and 5:00 PM (ET), Monday through Friday.

Vendors interested in being an exhibitor should contact Xplor’s Director of Sales, Deborah Green at +1-770-444-3845 or via email at deborahgreen@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

About Veterans Matter
Veterans Matter is the result of collaborative innovation integrating technology, housing, and the community; with the medical, mental and employment help provided by the VA that creates evidence-based results for our heroes in need: Returning them to domestic autonomy. Our mission is simple: house as many homeless veterans as we can, as fast as we can to provide the fresh start. https://veteransmatter.org/

Xplor’s Keynote Breakfast Panel Features Industry Leading Panelists

Exploring the Role of Print in Today’s Customer Journey

Lutz, FL — August 30, 2017:  Xplor International today announced the final line up of leading industry experts who will be participating in the Xplor at Print Keynote Breakfast Panel on September 12th at McCormick Place.

The event, sponsored by Canon Solutions America, Compart, Pitney Bowes and Racami, will feature four panelists that include:

  • Bill Augustadt, Vice President of Digital Communications at Conduent
  • Robert Iantorno, Vice President, North American Operations, Document Fulfillment at KUBRA
  • Dave Johannes, Senior Vice President of Operations at IWCO Direct
  • Matt Pribus, Vice President of Correspondence and Remittance Services at First Data Corporation

The session titled, Exploring the Role of Print in Today’s Customer Journey will be moderated by Matt Swain of Keypoint Intelligence – InfoTrends.  Our moderator, along with our end-user panelists, will focus on the latest market trends, best practices, and the role of print in today’s customer journey.

The complimentary event is limited to the first 200 registrants, of which over 75% of seats are reserved. Registration includes admission to the panel session, a networking breakfast, and a Print 17 exhibit hall pass, all courtesy of the event sponsors. For more information, or to register for the event, visit the event page.

Event Details:
Date: September 12, 2017
Time: 8:30 AM to 10:00 AM (Breakfast starts at 7:30 AM)
Location: McCormick Place, Chicago, IL – Room S105ABC
Cost: FREE (Registration required and limited to the first 200 registrants)

For information about Xplor at Print 17, please visit the event website. You can also contact Xplor Headquarters at +1-813-949-6170.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Industry Leaders Support Xplor at Print 17 Panel

Lutz, FL — August 15, 2017: Xplor International today announced that Canon Solutions America, Compart North America, Pitney Bowes and Racami will be sponsoring the Xplor at Print 17 Breakfast Panel being held September 12, 2017 during Print 17 in Chicago.

The session titled, Exploring the Role of Print in Today’s Customer Journey will be moderated by Matt Swain of Keypoint Intelligence – InfoTrends  and will focus on the integral role that print plays as part of the customer journey.

Session description: The recent enterprise focus on improving customer experience is strongly tied to reviewing and improving the customer journey. Understanding—and mapping—a customer journey can be as much an art as it is a science. Since that journey now spans many media types, the role of print can get lost in the mix.  A timely communication by mail can secure a new customer, while a poorly-executed print campaign can also spell disaster.

Our moderator, along with our end-user panelists, will focus on the latest market trends, best practices, and the role of print in today’s customer journey.

The complimentary event is limited to the first 200 registrants. Registration includes admission to the panel session, a networking breakfast, and a Print 17 exhibit hall pass, all courtesy of the event sponsors. For more information, or to register for the event, visit the event page.

“As technology and human behavior evolve, print remains an integral component of the customer journey.” says Skip Henk, President and CEO of Xplor International. “The panel will focus on the role of print as part of the customer experience, as well as the methodology involved and how their companies use print as part of their strategy.”

Event Details:
Date: September 12, 2017
Time: 8:30 AM to 10:00 AM (Breakfast starts at 7:30 AM)
Location: McCormick Place, Chicago, IL – Room S105ABC
Cost: FREE (Registration required and limited to the first 200 registrants)

For information about Xplor at Print 17, please visit: http://bit.ly/2ftuv2C. You can also contact Xplor Headquarters at +1-813-949-6170.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Xplor to host Keynote breakfast Panel at Print 17

Complimentary registration is now open for the event titled
Exploring the Role of Print in Today’s Customer Journey

Lutz, FL— June 21, 2017: Xplor International today announced that they will once again host a complimentary keynote breakfast panel during the Print 17 event, September 10 – September 14, 2017 at McCormick Place, Chicago. Additionally, the event is now open for registration. Attendees can register for the complimentary breakfast panel here: http://www.cvent.com/d/j5qw5s.

The recent enterprise focus on improving customer experience is strongly tied to reviewing and improving the customer journey. Understanding—and mapping—a customer journey can be as much an art as it is a science. Since that journey now spans many media types, the role of print can get lost in the mix.  A timely communication by mail can secure a new customer, while a poorly-executed print campaign can also spell disaster.

The breakfast keynote session, moderated by Matt Swain of Keypoint Intelligence – InfoTrends, is titled “Exploring the Role of Print in Today’s Customer Journey” and will focus on the latest market trends, best practices, and the role of print in today’s customer journey. End user panelists will share their insights during the event that boasts a lively discussion.

This sponsored breakfast session is presented at no charge, thanks to sponsors Canon Solutions America, Compart North America, and Pitney Bowes. Space will again be limited to the first 200 people who register, so register today as this session has reached capacity each year.

When:  September 12, 2017
Where: McCormick Place, Chicago, IL, Room S105abc (Right by Bus Drop Off)
Time: 7:30 AM-10:00 AM
Registration Fee: Complimentary (Registration Required here: http://www.cvent.com/d/j5qw5s)

Questions and requests for additional information can be directed to Xplor Headquarters via phone at +1-813-949-6170 or via email at info@xplor.org. One additional sponsorship opportunity remains open for the event. For more information on becoming a sponsor, please contact Deborah Green, Director of Sales, at +1-770-444-3845 or deborahgreen@xplor.org.


About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at www.xplor.org.

Facebook: facebook.com/XplorInternational
Twitter: twitter.com/Xplor_Int or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Director of Marketing
+1-813-949-6171
Chad@xplor.org

Dear Occupant, We Are Raising The Bar!

If you are old enough to remember receiving direct mail addressed to “Dear Occupant,” you will certainly remember the astonishment and wonder when you received your first piece of “personalized mail” – Dear (insert your name here).
Over time the level of text personalization increased to include things like the company you worked for, the city you lived in, etc., and we all felt connected in some way. We were not just an “occupant” but an individual.

That was the late 80‘s, early 90’s if I recall correctly.

Today, receive a piece of personalized mail and you are typically less than impressed. In fact, you probably may even ignore it unless it is something out of the ordinary, like your name spelled in the sand on a beach, or in the clouds against a blue sky. There is still a WOW factor to the innovative use of personalization. However personalization and the WOW factor have to be relevant. A catchy piece, plus a good offer to the right person, equals a winner for the Brand.

In 1999 Harry Quadracci of Quad Graphics wrote, “We are in the Age of Advertising. Baby Boomers, now in their peak spending years, have a lot of buying power, and there’s going to be a lot of advertising to get that dollar. The best way to harness that buying power will be through properly promoting the brand… and the most effective media for brand promotion will continue to be ink on paper. It’s The Brand, Stupid, it’s The Brand!”

Mr.Quadracci was right in 1999 and remains so today, “it is the brand” and the decision makers of the brands who require results. Sending out 100,000 pieces of direct mail to “Dear (insert your name here), hoping 2-3% produce results is no longer what the brands are looking for or need. Sending out 50,000 innovative pieces, to the right people with the right offer drives double digit results. If you are a printer I am not saying you need to be a “marketeer” – but you do need to understand what your customers may ask you to print. (Everyone familiar with augmented reality?)

So as a printer, what is interactive print? (I personally believe it could be the Renaissance of direct mail) What do the brands need? How can you be part of the opportunity?

There is a great deal of opportunity for those who get it. To get it you need to reach out to different places and spheres of influences.

I invite you to add Xplor to your sphere of influences and join us for Xploration 14, March 25-27th in Orlando Florida.

Visit http://xplor.org/upcoming-events/2014-annual-conference