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Why attend a pre-conference program?

Every year thousands of people attend conference programs looking to learn about the latest trends, best practices and technologies driving our industry.  Many attend as they also look at the  opportunity to expand their business and personal networks. Everyone wants to walk away with that one idea, that one nugget, the contact that can drive […]

Economic Indicator…. Christmas Cards?

I am trying to figure out why it seems my wife and I are receiving fewer Christmas cards this year. After giving some thought, these are the possibilities I came up with: The economy More electronic email greetings Facebook has made them irrelevant I am getting older and more of my friends are no longer […]

Technology “bah-humbug”?

At a Christmas party I attended last weekend a discussion evolved about the “curse” of Google and the accessibility of information children have today. Being a “glass half full” person my position quickly morphed into supporting the availability of information and the fact that like anything, it can be a blessing or a curse, depending […]

The Flying Bus

I read an article in the paper last week about airlines significantly expanding advertising on airplanes, although airlines are no strangers to advertising with ads in the airlines magazines and commercials on the in-flight video system. Coming to a plane near you:  Ads on overhead bins, tray tables, air sickness bags (could have fun with […]

Lifetime Revenue

How long is a lifetime? Never gave it much thought until I heard the term “lifetime revenue” at a Pitney Bowes Users Conference. The spirit of the conversation focused on loyalty driven by great products and great service, boosting lifetime revenue. And ideally, that certainly is the case. Not quite sure why the term is […]

3 Dollars a page for print?

In many of my previous blogs I have spoken about looking at new print applications, thinking out of the box and finding applications that are value driven and demand a higher price. The  ultimate print application A few days ago while I was preparing to fly from Vancouver back to Tampa I ventured into the […]

A Message to Vendors: The ROI of Events

Being in the event business a great deal of discussion with vendors focuses on return on investment of marketing dollars. When a vendor is looking at participating in an event or trade show, they are not familiar with, they always ask a litany of questions and justifiably so: How many attendees, what are their titles, […]

What is a document?

A few years ago I was writing an article on the document industry. As I sat in my office my daughter, who was about six at that time, asked me what I was doing. When I told her that I was writing something for a magazine about the document industry, she asked me what a […]

No Service Vacation

Technology sometimes just ticks me off. There is nothing more aggravating than seeing “no service” on the top left hand side of your cell phones screen. Or sitting in an airport under a “complimentary internet service provided by ABC Company” sign, and not being able to connect or waiting 2-3 minutes for a download. (thinking […]

The Ultimate 1:1 Marketing Tool

A couple months ago I was walking through my dining room and noticed my daughter sitting at the table with a stack cards and envelopes in front of her. When I asked her what she was doing she replied she was “writing thank you notes for her birthday party”. After talking for a few moments […]