Title: Customer Engagement by Choice
Date/Time: Wednesday April 6th – 8:30am to 9:20am
Room: Bonaire 3
Presenter: Alderano Fileni, Lois Ritarossi
Hear the success story of a Brazilian financial services client that evolved their print mail application with multi-channel and consumer choice options to drive customer engagement and cross sell opportunities. Collaboration between sales, marketing, technical and production teams enabled this client to deploy outside the box and have an impact on customer engagement. Hear effective strategies for internal and external strategic alignment to launch new applications.
- Learn how to deploy multi-channel strategies for print, mobile and SMS.
- Learn how to measure customer engagement activities by providing choice and a tracking platform.