Xploration 2016

Customer Engagement by Choice

Title:  Customer Engagement by Choice 
Track
:  Distribution
Date/Time:  Wednesday April 6th – 8:30am to 9:20am
Room: Bonaire 3
Presenter: Alderano Fileni,  Lois Ritarossi

 

Hear the success story of a Brazilian financial services client that evolved their print mail application with multi-channel and consumer choice options to drive customer engagement and cross sell opportunities. Collaboration between sales, marketing, technical and production teams enabled this client to deploy outside the box and have an impact on customer engagement. Hear effective strategies for internal and external strategic alignment to launch new applications.

Attendee Takeaways:

  1. Learn how to deploy multi-channel strategies for print, mobile and SMS.
  2. Learn how to measure customer engagement activities by providing choice and a tracking platform.
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