Title: Generational Changes and Motivating Millennials
Track: For Executive Eyes Only
Date/Time: Wednesday April 6th – 8:30am to 9:20am
Room: Bonaire 4
Presenter: Patrick Kehoe
Learn how to better serve this important segment of your customer base to drive loyalty and revenue. This unique customer segment does not like delays or counterproductive processes so it is important to communicate with them, and answer their questions according to their preferred method of communication. The need for being able to deliver services and responses instantly (text, portal) and share more sophisticated, user-friendly documents across channels are some of most important ways to improve customer communication with this group.
- Understand characteristics of millennials and how to best conduct business with them.
- Learn the importance of the customer experience, its impact on customer loyalty and how to ensure you are reaching millennials in the channels they prefer.