Xplor International and International Sign Association …. Why?

By: Skip Henk, EDP – CEO of Xplor International

On April 20, 2017 Xplor International will be sponsoring an educational session, targeted to wide format printers at SIGN EXPO 2017. The session being held April 20th from 2:30-3:30 pm is part of a great educational program put together by ISA.

Since the announcement, I have had several members ask me why ISA? What does  Xplor and ISA have in common?

I have spoken many times about my theory that lines continue to blur between technologies.

  • That data differentiates applications
  • Data is simply dots on a media
  • One day there will be an “output center”, a kind of an expanded “in-plant” that will handle all output whether print or digital on all media

So back to ISA: The event which attracts approximately 20,000 attendees and features 600 exhibitors. It is a BIG event. Peeling back the onion:

  1. The event attracts a lot of printers, certainly a great target audience for Xplor education.
  2. There are many wide format vendors, from our space, that exhibit at ISA
  3. There are attendees looking for inkjet.
  4. There is an opportunity for Xplor to provide inkjet educational programming.
  5. Wide format and effective use of data, can be a great opportunity for ISA attendees.
  6. No organization knows data as well as the Xplor Community.

So, what does data and wide format printing have in common? Data allows versioning, segmentation, barcoding, QR codes, augmented print and more.

The session Xplor is sponsoring will be presented by Pat McGrew, M-EDP, CMP and is titled, “Wide Format: Using Data to Increase Profit and Create Opportunity.” Pat will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers.

Session Description: Wide Format printers can grow their market by using data-driven design techniques used by transaction printers and direct mailers. Xplor International, the go-to resource for education for transaction printers and direct mailers will share with you how to apply use of data to the sign, graphics and visual communications industry. Take a few notes, walk away with new ideas and see how some of your competitors are making money using these tried and true methods. The session being held April 20th, from 2:30 – 3:30 pm in room Islander C.

I see a great deal of opportunity working with ISA in the future and look forward to the possibilities.

Receive a free tradeshow entry as well as free entry to the 6 print sessions (ISA-09, ISA-15, ISA-18, ISA-20, ISA-28, ISA-33) plus 25% off additional education.  Check out our promotional flyer for more details:

It is going to be a GREAT conference and GREAT session. Hope to see you in Vegas!



Skip Henk, EDP
Xplor International

Xplor International to Sponsor Session at Upcoming ISA Event

Wide Format: Using Data to Increase Profit and Create Opportunity

Lutz, FL — March 21, 2017: Xplor International, the worldwide electronic document systems association, today announced that they will be hosting an educational session, targeted to wide format printers, at the upcoming International SIGN EXPO 2017 being held in Las Vegas April 19-22, 2017.

Tweet this: Xplor to host session targeted to wide format printers at upcoming ISA event #Xplor17

The session titled, “Wide Format: Using Data to Increase Profit and Create Opportunity” will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers. The session, presented by Pat McGrew, M-EDP, CMP of InfoTrends, a division of Keypoint Intelligence, and sponsored by Xplor International, will focus on how to apply the use of data to the sign, graphics, and visual communications industry.

“We are excited about working with the International Sign Association in Las Vegas this year. They are great people to work with and I believe Pat’s presentation will present new opportunities for the wide format industry.”, says Skip Henk, President and CEO of Xplor International, “Beyond Las Vegas, we are collaborating on ways ISA and Xplor can work together as we both see a great deal of opportunity.”

Pat McGrew, M-EDP is the Director of Production Workflow Services at InfoTrends, a division of Keypoint Intelligence. She has an extensive background in data-driven customer communication and production printing with offset, inkjet and toner. Ms. McGrew is the co-author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, writer in the industry trade press, and a frequent speaker at industry events around the world.

About Xplor International
Xplor International is a not-for-profit association that provides thought leadership to the customer communications industry. As a community Xplor provides advocacy, education, training, mentoring and networking opportunities.

Our members are decision makers and recommenders who are involved in the conception, design, implementation production and delivery of multi-channel client, member and customer communications.

Xplor’s mission is to enhance organizational success and advance the careers of our members by providing research, publications, industry certification, professional development, web-based events, and conference programming. Xplor International has its worldwide headquarters in Lutz, Florida, with affiliated offices around the world. Further information is available at

Twitter: or @Xplor_Int

Xplor International Media Contact:
Chad Henk
Marketing Manager

About SIGN EXPO 2017
For nearly 70 years, ISA International Sign Expo has been breaking records in exhibit sales and attendance. Join 20,000 colleague and explore the nearly 600 knowledgeable suppliers who come together at this always exciting event. For further information, please visit

What is an EDBOK, anyway? By Pat McGrew

Note: At Xploration®14 Xplor International began a roll out of the first Electronic Document Body of Knowledge by providing conference attendees a limited edition of the document with the official First Edition released at the 2014 Graph Expo event.

Due to the significance of the publication and the impact on the industry as a whole Xplor has decided to provide a series of articles outlining what the EDBOK is, the impact it can have within your company as well as on one’s career.



Pat McGrew, M-EDP, CMP
Print, Inkjet, and Production Mail Evangelist at Hewlett-Packard

When the project began to create A Guide to the Electronic Document Body of Knowledge (EDBOK), there were team members who had experience with other groups with similar documents. The one we used to model our talk track was the Project Management Body of Knowledge (PMBOK) from the Project Management Institute. Their document forms the basis of the knowledge needed to attain one of the four PMI certification levels. We saw that as a great model for Xplor and the Xplor certification programs.

With the PMBOK as a model and years of Electronic Document Professional (EDP) certification portfolios to provide ideas, a team of Xplorers began the process of defining the knowledge they wanted to capture. The intent was to document the topics that form the basis of the EDP certification matrix so that prospective EDP candidates could map their knowledge to the certification criteria. Along the way as the contents were defined, and subject matter experts stepped up to write about the things they knew we found that the EDBOK was more than a path to EDP certification. It became the documentation of our industry.

We call it the guide to the Electronic Document Body of Knowledge because Xplor has always been the user association where professionals involved in generating bills, statements, regulatory material, proxy statements, insurance policies, and the rest of the documents that authenticate relationships between consumers and businesses gather.  It is a tall order! And over the years Xplor expanded to touch all types of data-driven communication, including marketing communication. So think of Electronic Documents as the shorthand for all of those mail pieces that begin deep in a computer and end up in your mail box or inbox.

So what is the EDBOK? It is the definition of the key facets of the electronic document industry. It covers every step in the lifecycle of a document, from the idea to create it to the requirement to archive it. It covers the history of the industry through the changes in technology, file formats, and delivery techniques. It looks at details like image and font formats, and big ideas like Critical Communication recovery.

We consider it a living book. This is just the first edition to get us started. Our hope is that in the coming years there will be updates to keep the book current with technology and processes, and to add any missing pieces from the history gathered so far.

For more information on the Electronic Document Body of Knowledge please visit: or call Xplor International at +1-813-949-6170.