Title:  PANEL – I Have Content. Now What?
Track:  Distribution
Date/Time:  Wednesday April 6^th – 3:00pm to 3:50pm
Room: Bonaire 7
Moderator: Mike Porter
Panelists: Steve Falk,  Sheri Jammallo,  Markus Kleiber,  Kurt Konow

As new technology emerges and more channels become available the distribution of information and content becomes more complex. We know we live in a multi-channel world, but what advantages do the different distribution channels have over one another? Will omni-channel communications necessitate support across all channels? How do multi-channel and omni-channel differ? Is it time to think differently? Our panel will discuss the various distribution channels, what technologies and processes are relevant and which ones may have run their course.

Title:  Electronic Document (BOK): Inserting Technologies
Track:  Fundamentals
Date/Time:  Wednesday April 6^th – 2:00pm to 2:50pm
Room: Bonaire 5
Presenter: Bill Broddy, M-EDP

The most error-prone part of transaction document production is the insertion of the individual documents into envelopes or other packaging. Virtually all production errors (lost documents) take place either on the automated insertion system, or in manual (special handling) insertion processes. It is also where most privacy breeches take place.

This session will explain each of the function of each of the 8 – 10 devices integration into a high speed inserting ‘system.’ It also highlights the mechanical weaknesses of each. It will show why device-to-device piece tracking can immediately identify ‘mangled’ documents, and get replacement copies reproduced.

Attendee Takeaways:   Understand the complexity of the inserting process, and how to use tracking technology to avoid losing documents or causing privacy incidents.

Title:   Direct Mail and the Future of Marketing Strategies 
Track:  Distribution
Date/Time:  Wednesday April 6^th – 2:00pm to 2:50pm
Room: Bonaire 3
Presenter: Mark Rheaume

This session presents the “facts” associated with Direct Mail as the most effective element in a marketing campaign. Direct mail done right is still the most cost effective marketing tool and delivers the highest ROI available today. Used in conjunction with other “channels” it maintains its superior performance and elevates the performance of the other channels in the campaign. Direct Mail is a great communication tool. No monthly plans. No signal outages. No roaming charges. Tactile and “friendly”. There is no better tool available today! Come hear why.

Attendee Takeaways:

1. Understand the relevance and value of direct mail as an effective marketing tool.
2. Understand how direct mail is the vitally important “hub” of an effective marketing campaign that makes all other channels more effective and improves ROI dramatically.

Title:  Shaping the New Customer Engagement Opportunity
Track:  Evolving Trends
Date/Time:  Wednesday April 6^th – 2:00pm to 2:50pm
Room: Bonaire 1
Presenter: Kaspar Roos

Enterprises’ top marketing priorities have shifted from lead generation to better customer engagement. Kaspar Roos, Founder & CEO of Aspire CCS, will outline in this session his thoughts on what customer centricity means, and how leading enterprises are using customer communications technology to get higher engagement and build more profitable customer relationships.

Attendee Takeaways:

Marketers are looking at bringing digital marketing concepts into functional communication areas such as billing, on-boarding and customer service. Learn about new opportunities this provides for service bureaus, technology vendors, and business end-users.

Title:  Getting Your Next Job: Your Personal Online Reputation 
Track:  Career Development
Date/Time:  Wednesday April 6^th – 10:30am to 11:20am
Room: Bonaire 6
Presenter: Mike Porter

Over a third of employers are more likely to interview job candidates they can find online. Almost a quarter have hired employees after encountering positive applicant content. Professional personas matter, but they can’t be manufactured instantly when beginning a job search.

At the next job change you’ll need a professional identity that distinguishes you from other candidates. Your resume and work experience may not be enough. Find out what to do from someone who has built an online reputation from scratch. The presentation includes lists of tools, techniques, advice, and resources anyone can use to take charge of their profession.

Attendee Takeaways:

1. What to do now, before looking for another job, to make you a better candidate when the time comes.
2. Free and low cost tools, tips, and resources you can use to create, manage, and monitor your personal online reputation.